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Having spent the last year working on the redesign and search logic for the new, which launched on Oct 12, 2009, I wanted to share some of the most interesting search queries that I have seen come through our log files in the past couple of weeks. Before jumping into the list, I want to send a thanks to all the teams that worked on bringing this together.
Here are some of the most interesting local searches that users are now conducting on the new Hemorrhoids, Port Coquitlam – nothing to say here, but buddy go get them checked out. Phobias, Lake Country – somebody in the Kelowna area has issues they need to dealt with. Nudism, Ontario – I was surprised at how many places in Ontario you can go au natural.
Non Toxic Toys, Calgary – Either this is an over cautious parent or a couple looking for an interesting evening. Drunk from Drinking, Winnpeg – that is usually what happens when you participate in this activity. Fair Trade Coffee, Bell Centre – the search term, Fair Trade Coffee is really increasing, especially on our iPhone Application. Dog Protein, Toronto – I put this one in because as an owner of a Cocker Spaniel, I can personally say I never searched this one before, but I suppose it makes sense if your dog is not getting enough protein in its diet.
Ripped Low-Rise Jeans, Laval – I really hope this was a girl looking for these in Laval.

Sushi, Halifax Citadel National Historic Site – I thought this was a pretty cool query and really demonstrates a true local search.
Ugly, Canada – I think this was a joke search, but one observation from my end – why are all the businesses with Ugly in their name located in Western Canada? Fireworks, Calgary – I wanted to include this one, because when I lived in Pickering it was amazing to me how many people shoot off fireworks during holidays.
These are all PG rated, believe me we get NSFW entries, but I will exclude those from this list. By opening up more of the data and creating the intersection with geographical associations, I believe Canadians will have a much better local experience. We moved all the key aspects of what a user wants directly to the front, based on a lot of user research.
If you want to see the results that go along with those searches, click below, some are quite interesting. From the result set, seems they were looking for Nuclear Waste Management Organization which is located around this neighborhood – who know?
This proves that even business to business searches (perhaps this is business to consumer) will start to get hyperlocal given the opportunity. I lived in Calgary and Saskatoon prior to moving to Pickering and this was not a normal thing in those cities to do. In the meantime, if you have not already, check out and tell me what you think in my comments.

Core responsibilities include planning long-term digital revenue growth for Yellow Pages group of companies by identifying strategies, partnerships and acquisitions to accomplish our goals.
Enter a 7-digit number in our reverse phone number lookup for general listings or a 10-digit one for a specific listing..
The actual process of building and testing was relatively short, however, the logic streams behind the platform where the most timing consuming; planning, coordination and communication. Now that I am back in Calgary, still not normal, yet it surprises me how many searches there are for it. Previously, I was President of Mediative where I had the privilege of leading a group of over 100 digital talented experts across 4 offices in Canada (Toronto, Montreal, Vancouver and Kelowna).An avid tech geek, I can slide into a technical conversation as easy as a business conversation. On the business side you can also click navigate through Business Locations or Business Category. I get to lead one of Canada's most exciting digital performance firms in Mediative and my shareholder is one of Canada's largest startups, yes I said it; YPG is a 100-year old start-up and we are just beginning. To say that relaunching has expectations is an understatement, but a great challenge and overall response has been extremely positive.

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