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This brochure for the Fellowships arm of the organisation is ram-punched in the shape of the initiatives logo, resulting in a truly original shape when the piece opens out. This is another example of printed work acting as support to a new scheme – we tried to make early applications of the new Ravensbourne identity reflect the aims of the new scheme, so these prospectuses are all trimmed with an angled edge to fit with the angles inherent in the project.
More recently for the V&A, we've been designing innovative celebrity maps that let you track the personal choices of famous visitors within the museum . Here's Paul Smith's map opened out - a dramatic map fold that we've adapted slightly to create the illusion of the insides being on the outside.
When the opportunity (and budget) allows, we're interested in new ideas and techniques to involve the reader. For these two different Design Council reports, we used unusual, bespoke plastic sleeves to carry the information in different ways. This report, also for the Design Council, featured two different sized brochures interleaved to create the impression of two different communication messages. These V&A books on surrealism used die-cut dust-jackets containing the key icons of mouths and eyes. We even got the opportunity once to design the cover of a book much prized by creatives - the D&AD annual.
In the time before the internet ruled all, one of our early breakthrough projects was for the Yellow Pages, which we redesigned completely, including a series of ‘yellow' covers.
Even with our more recent focus on brand and identity, we can take some of our book and brochure design ideas and use them to make things communicate a little better. Whilst it's rare for us to carry out 'print' projects such as brochures and books in isolation from a wider project such as a rebrand or identity change, we will often design early brochures and applications as a scheme 'beds in'. A few times a year we're offered brochure or book projects that are just too hard to turn down.
If you have received your own you will have noticed that it is advertised on the front cover as New look, New content, New handy size. Not sure about the new look as it looks very much like the old one although a new Local pages section has been added at the beginning but that looks about it! As far as new content is concerned, checking a randomly opened Floor Cleaning & Treatment category there were 4 display ads in old directory but only 3 in the new one (25% less).
Comparing another randomly selected category Carpenters & Joiners there were in the old directory 78 mixed style display ads and 55 in the new one (30% less).
The overall effect this has had it that the type size of entries is smaller and the relative size of each ad has been reduced.

If, and assuming, there is a corresponding reduction in a large number of categories, will consumers still continue to consult their Yellow Pages to the same level as we are told they have done in the past.
My main reason for highlighting the above is to emphasise the past, present and future importance of local search and the impact the internet has had and is continuing to have on the expansion of local search. With the introduction or more accurately, the amalgamation of Google Maps and Google Local, into the new Google Places format, and the real estate they can take up on the first page of SERPS, pushing organic results further down and even off it onto page 2, the importance of local search marketing cannot be overemphasised for local bricks & mortar businesses.
An alternative is to ensure that your business is properly registered and optimised for Google Places search and the corresponding services provided by the other major search engines. This entry was posted in Advertising, Conversion Rate Optimisation, Inbound Marketing, PPC, Testing and tagged yell, yellow pages, yp. Following on from our article last year about the rapid decline of the Yellow Pages in Chelmsford, there is a new update. We have received calls from the Yellow Pages here and the result is always the same – too much money for the service they provide. As improvements in Google Local search algorithm takes place the quality of local search continues to improve – the cheaper, spammier sites are literally being drive out of the market. These are good times for smaller businesses, good times for Google, bad times for the traditional print industry. Send Us Your Events and NewsIf you are organising an event in Essex you can advertise it here. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.
UK digital services provider Yell Group plc (LON:YELL) said on Wednesday its unit Yell Ltd had closed its recommended cash bid to take over online shop builder Moonfruit Ltd. The transaction strengthens Yell’s capabilities in the website construction, proofing and editing fields, it said at that time. The buyer has agreed to pay retention bonuses of up to GBP5.2m to key Moonfruit management following two years if they remain under Yell employment. Moonfruit, co-founded by Tan-White, COO Joe White and CTO Eirik Pettersen, launched its website in 2000 and since then became the platform for the creation of nearly five million other websites and 230,000 online shops. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Having introduced a highly unusual new graphic identity, we were very happy to explore how the ideas could translate into printed form. As the V&A struggled a little to explain a proposed extension to the museum in the nineties, we were asked to design a ‘brochure'.

We've worked on two significant changes of emphasis for the Art Fund in the last decade, and ever-present has been our work on their Art Quarterly magazine and Annual Review. This brochure for the Daiwa Anglo-Japanese foundation on their first 100 scholars features a zero punched throughout the document in a subtle hint to the Japanese flag.
We've designed a whole series of these ‘Design UK' books - each one featuring an unusual cover.
Given that the scheme's famous prize is a yellow pencil, we thought it would be apt to make the book seem like a padded yellow rubber pencil case, complete with enclosing zip.
This brand book for BT deliberately asked a series of questions on the outside, compelling you to turn the page and discover the answers for yourself. Sometimes it's just great to be a graphic designer again - we hope that designing something to be beautifully printed won't go away, completely.
Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability. More businesses are now using a wide range of online alternatives to the more traditional print based advertising options. We also share information use of our site with our social media, advertising and analytics partners.
The deal also complements the company’s previous acquisition of multi-store ecommerce specialist Znode. But summing up the radical design in two dimensions proved disappointing, so we designed a brochure in three instead.
Google Local, that lists businesses on its Google Maps service, now sends much more business leads to companies than the Yellow Pages could.
In many ways the companies that list in the Yellow Pages trusted more than ones people find online, but that attitude is also changing, and changing quickly.
Although many of the larger companies still advertise in the Yellow Pages, smaller businesses just cannot justify their costs now.

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