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There’s a reason the new experts in marketing are so high on blogging and that’s because it contributes to a lead generating inbound marketing effort in so many different areas. Here are 10 secrets behind the success businesses are getting from a concerted blogging effort.
In summary, blogging might be the single most important inbound marketing tactic in your arsenal for 2013. To learn more about new inbound marketing tactics for 2013 click here to download our FREE REPORT: The Ultimate Inbound Marketing Guide.
About VistageVistage International is the world’s leading peer advisory membership organization, serving more than 18,000 CEOs and senior executives in 15 countries. Jayel Aheram via FlickrNOTE: This post originally appeared on OPEN Forum and is republished here with permission. Freedom and the entrepreneurial spirit are concepts we pride ourselves on promoting in America. Katrena Friel from Refresh your Thinking that helps small business owners understand why they struggle in business and fixes it through her Becoming the Expert Program joins Enterprise Radio to share the 10 Secrets to Refreshing Your Business Success. Katrena Friel is an award winning, two time number one best selling author, corporate trainer, executive coach and international key note speaker. Katrena’s passion and unique approach will invigorate and challenge behaviours, beliefs and thinking. Katrena is an expert in personal and professional development, helping people escape their current thinking in an express format.  With people reporting that they learnt more about themselves and others, than they have in the last 20 years. Katrena will enable you to have a giant leap forward in your evolution and ensure you become an expert in your field of excellence. Fun fact YouTube channel All Time 10s compiled the top 10 best-kept secrets in business, and unsurprisingly, many of them have to do with food.

This value isn’t hypothetical; blogging is proven to increase your search results, increase traffic to your website, increase conversions on your website, increase leads and drives sales through the roof. Google rewards companies who create fresh content. The more new pages you add to your website and the more often you add them directly impacts your rank in Google search returns. Start a conversation. Make sure your blog offers your target prospects, customer and partners an opportunity to participate.
Your blog is one of the most popular pages on your site, so make sure it looks professional and includes a header with your logo. Write about what YOUR PROSPECTS care about not what you care about. Try to find issues, challenges or topics that you have in common and focus on the bigger idea so it appeals to as many people as possible. Select the right blog platform. This is critical and often depends on the following questions: How many bloggers are you going to have accessing the tool? To ensure your blog delivers all the search engine optimization possible be sure to include your keywords in the copy, image tags, page meta tags, meta description and in the titles of the blog post. Last but not least you should understand how to measure the impact your blogging efforts are having on your overall marketing effort. Basically, how do you know if it’s working?
Vistage members participate in Chair-led advisory board peer groups, receive one-to-one coaching, learn from expert speakers, and interact among a global network of CEOs.
They can inspire the encourage us to become our own boss while managing our own time and life transition.
When making that big, professional life decision, however, unless you have an angel investor, venture capitalist, or some pre-recession style bank loans, you're likely bootstrapping your vision yourself. We spoke with three bootstrapped entrepreneurs about how they pursued their professional dreams without completely breaking the bank. Known for her practical, pragmatic approach, she has been described as highly dynamic, spirited and empathic.

Pepper is a blend of 23 different flavors — but good luck getting that list, because only 3 senior employees are given access to the list. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Make sure it sets the visual tone and has all the appropriate contact information, social sharing buttons and links to other important information on your site.
For example: Graco manufactures strollers for young children but they blog about birthday parties. The data is in: 66% of the companies who blog weekly reported getting a customer a result of their blogging efforts but 92% of the companies who blog daily reported getting customers from their blogging work.
Typically, these should be people who are passionate about your company, your products and your industry. If you want to be found for marketing strategy, use that exact term and then link it to your marketing strategy page on your website. Measure comments, although comments aren’t the ultimate measure since most people prefer to lurk and read as opposed to participate. Make sure your blog is hosted inside your site so you’re building SEO credit for your primary URL.
The more they value your content, the more potential you have to reach new prospects, drive them back to your site, get them engaged and begin to market to them in a 1-to-1 manner. Encourage your entire company to share your blog posts with their connections, especially on LinkedIn or Facebook.

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