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11.02.2014
An Amazing Fact: A man stopped at a bar in the Los Angeles airport to relax a few minutes before catching his plane. In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC.
Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name). Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website. Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords.
When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics.
One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads.
Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals.
Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place. This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop. That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising.
Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld.
But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea. One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page.
User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam. A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin. On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects. For big eCommerce websites especially, having unique content everywhere isn’t always an option. The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack.
Mindful copywriting is truthful and it solves customer problems while also being respectful. Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons.
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While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us. Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over? When advertisers set up their campaigns, Google, by default, recommends serving your ads on both the Search and Display Networks. A more effective strategy is to separate campaigns to serve ads on each network individually.
Using negative keywords effectively will help to weed out some of the irrelevant and unrelated clicks wasting your money.
For example, if you are a lawyer defending DUI cases you will want to filter out terms such as: DUI alcohol limit, free lawyer, domestic violence lawyer, etc. Hopefully, these 5 critical tips for PPC success for small businesses on a budget will help you to achieve advertising success. The post 5 Critical Tips for PPC Success for Small Businesses on a Budget appeared first on Portent. Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. As someone who had (and witnessed) WordPress-run sites being hosted as regularly as once a year and handled the consequences, I highly recommend focusing on the hosting service security. Speaking of changing your hosting service, yes, like I said, that’s no fun and in most cases results in lost visits, leads and income.
For the past ~10 years I’ve had to deal with (optimize and customize) dozens of WordPress themes (usually with help of my tech team). To my surprise the Kickstart Pro theme was so flexible and easy to set up that I managed to do everything myself and actually enjoyed the process.
You can hook it up with Mailchimp which is free until you build over 2000 subscribers (Which will take some time to build up). It’s not that crucial for new blogs (where you can easily handle linking to your old content manually) but for older sites this one is totally a must. Simple Follow Me Social Buttons Widget: You can handle these without plugins or your theme might already have them.
These are more optional at the start (Many new bloggers would want to wait until their blogs start earning some money to cover additional expenses).
Viral Content Buzz PRO ($20 per month): VCB extends your social media content exposure to users outside of your own following. Social media ads: Once I see some good organic growth (usually thanks to Viral Content Buzz), I add some social media ads to help the growth. The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars. If an agency gets grabby, insisting they don’t have to hand something over, check the contract.
But realizing he had lost track of time, he raced out of the bar and hastily asked directions for the departing gate to Oakland. I have a friend who was once trying to fly from Australia to Dulles airport in Washington, D.C.
The name of God was so sacred to the ancient Jewish scribes that they used a special pen to write the name of God as they reproduced the Scriptures. One author put it this way: a€?Angels are displeased and disgusted with the irreverent manner in which the name of God, the great Jehovah, is sometimes used in prayer.
Following a bloody Civil War battle, Jack kneeled by a mortally wounded soldier on the field.
For months, he and other war veterans would ride the trains looking for some farm work hoeing weeds in exchange for a hot meal. He made his way to the address on the letter Bill had given him so many years before and found there a large New England home. With tears welling up in their eyes, the couple read the last letter from their beloved son. This was one of His prime objectives in coming to our worlda€”to reveal through His life who the Father is. Nobody seems exactly sure how to pronounce the combination of four Hebrew consonants, YHWH, which is known as the Tetragrammaton (a Greek word, meaning a€?four letters,a€? used to designate the consonants of the divine name Yahweh). In time, it was thought that the divine name was too holy for a person to even pronounce at all.
Jewish scholars in the Middle Ages developed a system of symbols placed beneath and beside the consonants to indicate the missing vowels.
Earthly parents dona€™t become angry when their toddler says a€?Dadaa€? instead of a€?Father.a€? A good father is excited that his child is starting to recognize him as an important person in the young onea€™s life. Do we baptize in the name of the Father, Son, and Holy Spirit, as stated by Jesus in Matthew 28:19, or in the a€?name of Jesus Christ,a€? as Peter notes in Acts 2:38?
Of the 70 references to baptism in the New Testament, only five make a reference to a specific name or title of God to proclaim. The pastor could say, a€?Do you, William Spencer Peabody III, take Rebecca Marie Ann Hunter?a€? Or he might simply say, a€?Do you, Bill, take Becky?a€? As long as the parties involved and the witnesses understand who is being married, the wedding is legally binding. But in reality, they might have only met as a passing acquaintance or not even know the person at all. Acts 19:13a€“17 tells the story of the seven sons of Sceva, who decided to invoke the name of Christ to cast out demons. His name, in whatever forma€”whether Elohim or El Shaddei, is not some enchanted word that must be pronounced correctly, as if casting a spell. He also concealed the burial place of Moses to prevent people from making it a shrine (Deuteronomy 34:6).
The miracle happened by virtue of the power, authority, and person of Jesus, not by the correct utterance of His name. Sadly, some people merely become a€?nominala€? Christians, meaning a€?in name only.a€? These people are essentially taking the name of the Lord in vain.
I was raised in an environment in which tremendous emphasis was placed on conducting yourself with integrity and honor, that you might build a good name. Any bad behavior or questionable conduct will not only be damaging to our personal reputations and that of our familya€™s, it will also ultimately bring reproach on the name of Christ.
When the fighting became severe, the young man would start to retreat while everyone around him fought on. Jesus began the Lorda€™s Prayer by saying, a€?Our Father which art in heaven, Hallowed [holy] be thy namea€? (Matthew 6:9). When bikers see the triumphant name of Lance Armstrong branded on some bicycle product, it instantly adds credibility and value.
One group receives the mark of the beasta€™s name on their a€?foreheada€? (Revelation 14:9, 11).


First, John describes those people as those who a€?follow the Lamb [Jesus] whithersoever he goeth. He opens by describing his vision of four angels holding back the four winds of the earth, that no wind might blow on land or sea. Many products cana€™t be sold without a seal of approvala€”the seal that tells us that a product has passed all the necessary tests. The end will come when Goda€™s name is written on every one who chooses to be loyal to Him.
Genuine faith joins the head with the heart, not just information alone and not just emotional feeling. The results of this promise will be the a€?settling into the truth, both intellectually and spiritually, so they cannot be moved.a€? To have Goda€™s name means having His lawa€”not just the written words of the Ten Commandments, but its spirita€”written in our hearts. Treasury, I get excited because I know the check is associated with a name that has yet to send me a bad check.
Ptolemy insisted that the building should bear his inscription as a personal memorial; however, Sostratus didna€™t think the king should get all the credit for his work. For example, Jacoba€™s name means a€?supplantera€? or a€?con artist.a€? Sure enough, he tricked his twin brother Esau out of his birthright and his blessing. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page.
When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name. How well does your amazing brand statement and value proposition translate to a search result? Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad. One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results.
There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads.
Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches. As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel. It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent.
Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed. For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment.
That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase.
A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics. Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results. So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet. One of our users has been wondering whether they should use rel=next and prev, or a view all page.
For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers. We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend. One of the most effective ways you can do this is through being consistent in your communications. Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others? But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity.
It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Each network has been made to reach an audience with different goals on different types of sites. This way, people searching for those specific terms won’t trigger your ads and cost you money.
Using these tips and following other basic guidelines should help to maximize your PPC budget by increasing the number of clicks you earn and also by showing your ads to a more qualified audience. There’s a huge variety of hosting services these days and you can host your site for as little as $5 a month.
They have a handy backend full of tips, resources and video guides and I eagerly went through them, step by step, until I liked what I saw.
And trust me, an oldie blog like this one is in every spam database that exists, so I am getting a ton of spam comments.
Usually the budget is as low as $10 and the two best-working social media networks for that are Facebook and StumbleUpon paid discovery.
I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format.
If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere. 99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture.
If your agency built something for you, created something or managed something, it’s probably yours. Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located.
After hurrying through a maze of terminals, he handed the flight attendant his ticket and scurried onto the plane just as it was about to depart. Each time they came to the name of God, they would set down the regular pen and pick up a holy pen that was used only for writing Goda€™s name. They [angels] mention that name with the greatest awe, even veiling their faces when they speak the name of God; the name of Christ also is sacred, and is spoken with the greatest reverence.
Jesus promises that when we come to the Father in His name, we will have the same reception. But each name that God reveals serves as an important key in disclosing His power, holiness, and desired relationship with His people. This is why Jesus said to Philip, a€?He who has seen Me has seen the Fathera€? (John 14:9 NKJV). The implication is that the proper pronunciation of Goda€™s name is required to have prayers answereda€”or even is necessary for salvation. Thus YHWH appeared with the vowels from a€?Adonai,a€? reminding them to say a€?Adonaia€? when reading the text aloud. What about, a€?Your thick accent makes it hard for me to understand if you are calling my namea€??
Likewise, our heavenly Father is primarily concerned with whether or not we know Him and have a strong relationship with Hima€”and not with whether we have the Edenic pronunciation of His name down pat. One time it says, a€?Baptizing them in the name of the Father, and of the Son, and of the Holy Ghosta€? (Matthew 28:19). Apparently, these itinerate Jewish exorcists saw Paul successfully evict devils using the name of Jesus.
It is also possible that God does not want us to worship Him because He has a glorious form or a mystical name, but rather because of who He is: our Creator. We often think of this commandment as primarily condemning profanity, and it surely does, but that is the least of its meanings. The general summoned this soldier, whose first name was also Alexander, and said, a€?I hear how youa€™re behaving in battle.
The other group is going to have their heavenly Fathera€™s name written in their foreheads. We see one seal on the bottom of our electrical appliances: the Underwritera€™s Laboratory Seal of Approval.
These last-day Christians have discovered the validating assurance of the Holy Spirit in their lives, and they live in accordance with His guidance. But the fine print read, a€?If you are selected, you may get a check that says just that!a€? I never get excited when I see these kind of checks. Jesus told us that a€?whatsoever ye shall ask in my name, that will I do, that the Father may be glorified in the Son. For decades, the sea dashed against the inscription and gradually eroded the plaster facade. In the redeemed, who have shown the whole universe what God envisioned when He devised His salvation plan.


Others were prophetic, pointing to a future event in the persona€™s lifea€”as it was with Jesus (Matthew 1:21).
But after Jacob wrestled with an angel and confessed his sin, God changed his name to Israel, meaning a€?Prince with Goda€? (Genesis 32:29).
Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site. In addition, there’s even a chance that more than one of your PLAs can show for a given search.
For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC.
And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors. User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech. So it makes me happy that Dropbox found a friendly and helpful way to write their web content. Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while. For example, if you are trying to run a branding campaign to grow awareness, then the Display network is a good bet. The longer a campaign runs the more opportunities there will be to add negative keywords which are triggering irrelevant clicks.
When going through the account, you should be adjusting bids, monitoring average position, adding negative keywords and testing ad copy to find the highest converters. Most good hosting services offer one-click WordPress installation, so anyone could handle that. If you prefer short-form content or don’t use subheadings much, this one may be skipped. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.
After storing his briefcase, the weary traveler slumped into his seat and drifted off to sleep. Ia€™m sure the look on the Dallas cabdrivera€™s face was priceless when my friend gave him an address found only in Frederick, Maryland.
After saying a prayer, they would write Goda€™s name with the designated pen and then resume their work with the a€?regulara€? pen. Bill also knew he was dying, so with trembling fingers he reached into his blood-stained pocket and handed a letter to his comrade.
To take the name of the Lord in vain means to take His name unto yourself and say that you are a child of Goda€”but then live like the world.
Their intellectual grasp of the truth has reached its transforming purpose; these are men and women who have developed characters that will vindicate Goda€™swisdom and patience, contradicting Satana€™s lies that Goda€™s will is impossible for humanity. Though it lasted the lifetime of Ptolemy, it was finally obliterated, leaving the name a€?Sostratusa€? for all to witness. He wants to take the bad name wea€™ve made for ourselves and give us a good new name provided by His Son. Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic. Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand. AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads.
Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results.
Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others.
On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use.
Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping. For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry. And when they see what others have, all they can think about is what they’re missing. When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way.
They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them. Without proper care, things can hit the fan quickly, negatively affecting your campaign’s performance and ROI.
Believe in yourself: Your site is likely to pay for itself soon enough if you do everything right when starting out. If your agency hands over a spreadsheet, you’re still required to set up new accounts. If someone tries to prevent that, maybe they’re not the right agency for you in the first place.
When he awoke two hours later and examined his watch, the man wondered why the one-hour flight was taking so long.
The demons obeyed because of Paula€™s faith and the authority and the power of Christa€™s name.
And thou shalt bind them for a sign upon thine hand, and they shall be as frontlets between thine eyes.a€? The a€?frontlets between [the] eyesa€? were to symbolize that Goda€™s commands were a€?in thine heart,a€? or in the mind.
Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second.
I’m simply asking you to join me in exploring another approach to your marketing copy. Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types.
Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. To his horror, he discovered that instead of boarding the plane for Oakland, Calif., he was on his way to Auckland, New Zealand!
I have jokingly told my sons that they need to marry a girl named Mary Ann, because then her name would be Mary A.
Answers to the name a€?Lucky.a€™ a€? Obviously, that unfortunate little dog was a€?Luckya€? in name only. God says that we can get a new eternal name and a new reputation based on our repentance and Goda€™s mercy. He had wandered from Christ in his youth and had been searching for inner peace through various world religions.
Getting personalized attention for your account by someone who knows the intricacies of the platform is an invaluable tool. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. But these few words, a€?no other name,a€? spoken in season made a profound impact on his heart. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Here’s an example from MailChimp, an online email marketing solution that writes personable copy.
Theya€™ll take good care of you, and anything that was mine is yours.a€? Moments later, Bill breathed his last.
I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.



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