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14.11.2014
Petrarch was born to Florentine parents but was raised along the River Rhone in eastern France.
It was as a writer that Petrarch has been referred to as the Father of the Renaissance in Italy. There were several experiences in his life that shed light into what shaped this man and why he became so revered and respected.
He confessed that even though he had a noble family and loving parents and even received training as a priest, he was deeply entrenched in patterns of sexual sin until the age of 40.
A major event that led to the a€?throwing off of the old and putting on the newa€? was a climb with his brother to the top of Mount Ventoux (which means a€?windya€? in French), the highest mountain peak in southern France. The passage struck him like an arrow and from that wound he turned from a preoccupation with the world of nature around him and instead began to focus on the inner world of the soul.
A second major impact upon Petrarcha€™s life was his infatuation with a beautiful girl, Laura, who attended the same church in Avignon.
As a priest, Petrarch was forbidden to marry but did father two children, a son and daughter, by a woman or women whose identity(ies) was lost.
The sonnet is a lyrical poem expressing onea€™s emotions rather than tell, for example, a story. The following is an example from Petrarcha€™s collection of sonnets (1327), Rime in vita e morta di Madonna Laura (a€?Rhymes in life and death of Lady Lauraa€?) contained in his major collection of works, Il Canzoniere (a€?Song Booka€?). I bless the place, the time and hour of the daya€?that my eyes aimed their sights at such a height,a€?and say: a€?My soul, you must be very gratefula€?that you were found worthy of such great honour. His son died young in a plague but his daughter lived on and off with Petrarch for her entire life.
Although he was born in Florence during the later stages of the Middle Ages, Dante is considered to be one of three a€?mountainsa€? of poetry that Italy produced during the Renaissance, together with Petrarch and Boccaccio. In Dantea€™s lifetime, the Emperor Henry VII entered Italy, and Dante envisioned him as the new Charlemagne. Henry VII is depicted in Dantea€™s Paradise seated on a seat of honor as the one a€?who will come to set Italy straight before her time is ready.a€? (Or, a€?. In Hell (Inferno) Dante has as his personal guide, the Roman philosopher Virgil who cannot leave hell for purgatory because as a Roman he was a pagan. Mohammed is seen as a disemboweled spirit wandering aimlessly through hell because of his deception of millions through his false religion.
In addition to Boniface VIII, Dante meets various leaders of the Italian city-states who are confined in hell because of instigating political intrigue, warfare, and death. Dantea€™s treatment of Boniface in the Comedy created a wide audience of readers, because the Pope was considered by many throughout Italy to be a notorious villain. In the third section or book in The Divine Comedy, Dante is accompanied by Beatrice, the young woman he loved in life but for whom his love was never fulfilled. Paradise concludes with Dantea€™s encounter with God, which he describes as an experience filled with glory and brilliance in Goda€™s presence. Hence, The Divine Comedy is a work filled with Dantea€™s theological comments and political opinions. Dante was married at the age of 9 by his parents to the daughter of another wealthy Florentine family of nobility.
Dante states, however, that he loved another girl who he knew in Florence but that this was a secret love known only to him and never by her. Perhaps because of his infatuation with Beatrice and his inability to come to terms with what would seem to be a necessary masculine maturity, Dante never mentioned his wife in any of his writings and she never accompanied him during the many years of exile in northern Italy. The novel depicts ten youths (seven girls and three boys) who flee Florence to escape the Black Death. The tales they tell were gathered by Boccaccio from all over Europe and the Middle East and reveal important insights into the cultures of that time period. The novel was banned for long periods of time because the bawdy tales broke custom, not only by including sexual content generally but also tales of priests engage in illicit sexual activity as well.
Just as Dante was in trouble because of his public opposition to the political power of the pope, so, too, Boccaccio was in deep trouble because of the content of Decameron, especially the public broadcasting of the immorality of priests and bishops. In the later part of his life, Boccaccio had a desire to enter the priesthood, perhaps in an attempt to atone for the sins he committed in his younger years (he was in loved with a married noble woman while in Naples and made her famous through the false name, Fiammetta).
He established the novel as an effective part of Renaissance literature which became a model for novelists in later centuries. Decameron was an important collection of tales gathered from many areas of Europe, the Middle East, and India and served as an instrument preserve the tales. The important literary work for which he is known, The Courtier, was his handbook for courtiers. The royal courts were located in the palace of the king or prince that required onea€™s full time attendance. Courts were also the place where musical concerts were preformed, plays presented, and recitations of recent literary works given. It was in this climate that The Courtier greatly influenced Renaissance behavior and further advanced the qualities of the ideal Renaissance man.
His most important work, The Prince, was a handbook which gave advice to young rulers who were inexperienced in ruling. There were three major ideas advocated by Machiavelli that set him in opposition to the pope and clergy. First, the most famous pieces of advice from The Prince given to young rulers was the line, a€?It is better to be feared than loved.a€? Ita€™s nice if those you govern love you, but eventually without fearing you they will turn on you and attack you behind your back. Machiavelli was perhaps the clearest spokesman for a humanism that concentrated on the here and now and divorced itself from the concept of personal accountability to God. Today people in contemporary politics who constantly change their values and follow the principle, a€?the end justifies the means,a€? are referred to as being a€?Machiavellian.a€? The term was applied, for example, to President Nixon when he lied to Congress about his knowledge of the Water Gate break-in, and to President Clinton when he lied to Congress about his relationship with a young female aide. The Prince was more widely read and followed than any other literature produced during the Renaissance because it touched a raw nerve, the frustration in Italy with the Churcha€™s involvement in civil government. How did Petrarcha€™s climb up the mountain and reading Augustinea€™s Confessions change his life? Dantea€™s work, The Divine Comedy is considered one of the greatest pieces of literature in history. What did Dante do through his literature to greatly aid Italy later to become a unified nation? How did Castiglionea€™s work, The Courtier, help shape Italian society, especially among the nobility?
If someone today is accused of being Machiavellian (and often people are), what are others saying about that person? If from the little you have read about these three authors, which do feel most attracted to?
Petrarch from early childhood loved to learn and the study of ancient history was his special area of interest.
I bless the place, the time and hour of the daythat my eyes aimed their sights at such a height,and say: a€?My soul, you must be very gratefulthat you were found worthy of such great honour. During his lifetime, Italy was torn with conflicts between the city-states and between the pope and the Holy Roman Empire. In the third section or bookA  in The Divine Comedy, Dante is accompanied by Beatrice, the young woman he loved in life but for whom his love was never fulfilled. Dante states, however,A  that he loved another girl who he knew in Florence but that this was a secret love known only to him and never by her. As an experienced courtier (one who serves in the kinga€™s or princea€™s court at his invitation) Castiglione felt it necessary to counter the Middle Agesa€™ concept of the perfect knights who were sworn to bravery and virtue. 1.How did Petrarcha€™s climb up the mountain and reading Augustinea€™s Confessions change his life?
3.Dantea€™s work, The Divine Comedy is considered one of the greatest pieces of literature in history. 5.What did Dante do through his literature to greatly aid Italy later to become a unified nation? 6.How did Castiglionea€™s work, The Courtier, help shape Italian society, especially among the nobility? 9.If someone today is accused of being Machiavellian (and often people are), what are others saying about that person? 10.If from the little you have read about these three authors, which do feel most attracted to?
In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC. Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name). Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website. Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords.
When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics.
One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads.
Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals.
Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place. This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop. That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising.
Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld.
But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea. One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page.
User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam.
A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin. On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects. For big eCommerce websites especially, having unique content everywhere isn’t always an option. The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack.
Mindful copywriting is truthful and it solves customer problems while also being respectful. Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons.
Positive: Sign up for our newsletter to receive exclusive deals on hand-picked items from our personal stylists. While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us.
Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over? When advertisers set up their campaigns, Google, by default, recommends serving your ads on both the Search and Display Networks.
A more effective strategy is to separate campaigns to serve ads on each network individually. Using negative keywords effectively will help to weed out some of the irrelevant and unrelated clicks wasting your money.
For example, if you are a lawyer defending DUI cases you will want to filter out terms such as: DUI alcohol limit, free lawyer, domestic violence lawyer, etc. Hopefully, these 5 critical tips for PPC success for small businesses on a budget will help you to achieve advertising success.


The post 5 Critical Tips for PPC Success for Small Businesses on a Budget appeared first on Portent. Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. As someone who had (and witnessed) WordPress-run sites being hosted as regularly as once a year and handled the consequences, I highly recommend focusing on the hosting service security. Speaking of changing your hosting service, yes, like I said, that’s no fun and in most cases results in lost visits, leads and income. For the past ~10 years I’ve had to deal with (optimize and customize) dozens of WordPress themes (usually with help of my tech team).
To my surprise the Kickstart Pro theme was so flexible and easy to set up that I managed to do everything myself and actually enjoyed the process. You can hook it up with Mailchimp which is free until you build over 2000 subscribers (Which will take some time to build up). It’s not that crucial for new blogs (where you can easily handle linking to your old content manually) but for older sites this one is totally a must. Simple Follow Me Social Buttons Widget: You can handle these without plugins or your theme might already have them.
These are more optional at the start (Many new bloggers would want to wait until their blogs start earning some money to cover additional expenses).
Viral Content Buzz PRO ($20 per month): VCB extends your social media content exposure to users outside of your own following. Social media ads: Once I see some good organic growth (usually thanks to Viral Content Buzz), I add some social media ads to help the growth. The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars. If an agency gets grabby, insisting they don’t have to hand something over, check the contract. His father had been forced into exile from Florence during one of the numerous political intrigues that plagued Florence.
Some cite Petrarcha€™s passion for mountain climbing to be an example of the Renaissance spirit -- the quest to see the new, higher view. Today the mountain is a major ski attraction and is most famous as a major climb in the Tour da€™France bicycle race.
He attempted on several occasions to avoid what appeared to be hard parts of the climb which were taken by his his brother, and to save energy Petrarch took what appeared to him at the time to be easier routes to the top. It contains 14 lines broken into two sections: the octave (eight lines following an abba abba rhyming format) and the sestet (six lines following a bcb cbd format). The majority of his sonnets were written to Laura -- 365 sonnets in all -- one sonnet per day to the love of his imagination. In Il Canzoniere were contained other important themes addressed by Petrarch: politics, time, spirituality, religion and the papacy. He is considered one of the literary greats in history and his greatest work, The Divine Comedy. Dante was politically active and was vocally supportive of the emperor and critical of the popea€™s involvement in politics. The Comedy is a tale covering an extensive journey that Dante took through Hell, Purgatory, and Paradise. Dante meets many famous persons from history, including Mohammed and several popes, including Boniface VII, who Dante labels a€?Public Enemy #1a€?! Dante sees also Ali, Mohammeda€™s son-in-law, leader of the Shiite sect of Islam, who also wanders eternally in hell. In other words, Dante picks a fight with many of his contemporaries and must move from city to city in northern Italy for protection, where many who share his opinions are able to shield him.
He was accused of heresy, simony, sexual fornication, self-idolatry, sodomy, assassination, violation of the confidence sworn to in the confessional, political intrigue, embezzlement of Crusade funds, and a whole host of other sins and crimes. This was not an unusual practice in Florence at the time when families needed to establish as many alliances as possible to achieve additional success or, on the other hand, protection in an era of great political intrigue and upheaval. He would see her occasionally on the streets of Florence while still they were still young.
However, Petrarch, the priest who was torn by unrequited love, talked Boccaccio out of joining the clergy. He was sent by Pope Clement VII to Spain as papal ambassador and watchdog on the activities of Charles V, Holy Roman Emperor. Some were even invited to spend the night at court and others were given apartments for longer periods of time. One such was a young member of the Medici family who had just been given his own small area to govern.
It was humanistic, opposed to traditional values and morality, and advocated a harsh, selfish approach to governing. But if their attitude is primary one of fear, they will be too fearful to do anything but support you. It is still widely read in many languages and is used in college courses in history and political science. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target.
By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page.
When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name.
How well does your amazing brand statement and value proposition translate to a search result?
Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad. One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results. There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads. Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches. As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel.
It’s essential that the product feed has all the required attributes and is up to date.
A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent. Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed.
For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment. That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase. A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics. Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results.
So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet.
One of our users has been wondering whether they should use rel=next and prev, or a view all page. For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers.
We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend.
One of the most effective ways you can do this is through being consistent in your communications.
Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others? But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment.
Each network has been made to reach an audience with different goals on different types of sites. This way, people searching for those specific terms won’t trigger your ads and cost you money.
Using these tips and following other basic guidelines should help to maximize your PPC budget by increasing the number of clicks you earn and also by showing your ads to a more qualified audience. There’s a huge variety of hosting services these days and you can host your site for as little as $5 a month. They have a handy backend full of tips, resources and video guides and I eagerly went through them, step by step, until I liked what I saw.
And trust me, an oldie blog like this one is in every spam database that exists, so I am getting a ton of spam comments. Usually the budget is as low as $10 and the two best-working social media networks for that are Facebook and StumbleUpon paid discovery. I don’t know why, but they cling to your stuff like the ex who never returns your houseplants.
If the old agency wrote formal reports or audits, they should provide them in digital format.
If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours.
Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located.
But a careful reading of Petrarcha€™s letter about this trip reveals something more profound.
He sat down to rest and pulled from his pocket a copy of Saint Augustinea€™s Confessions, a work he probably found comforting, since in his Confessions Saint Augustine also admitted to being plagued by sexual sin prior to his conversion. There is no evidence that he ever addressed one sonnet to the mother or mothers of his children, but those written to or about Laura comprise the majority of his writing.
As a priest forbidden to marry, Petrarch reveals the searing pain of love that can never be fulfilled and a longing for relationship with a woman that is never an attainable possibility. He wrote in the Monarch that the ideal situation for all of Europe, including Italy, would be union under the leadership of the Holy Roman Emperor, Henry VII. The Black Guelph party favored the popea€™s involvement in Florentine politics and the White Guelphs, Dantea€™s party, opposed the popea€™s involvement.
Throughout his journey Dante meets numerous people from history who live in either hell or purgatory, depending upon Dantea€™s opinion of them.
On one occasion, for instance, in a dispute with the king of France, Boniface replied that he would rather be a dog or an ass than a Frenchman! His most noted work was Decameron, a collection of bawdy tales gathered from a variety of places and times and woven together into a novel with a setting during the time of a plague that had fallen on Florence.
Each of the ten is to tell stories on successive days, for a total of one hundred tales (ten days x ten story tellers = 100 tales). The courtier was to reflect the Renaissance ideal of being well-rounded, educated in poetry, art, language, history, and,cultured, bright, witty, and a good conversationalist.


It was a place where people sought to be a€?seena€? and a€?hearda€? and thought of as being a€?coola€? and part of the a€?in crowd.a€? Most were wealthy nobility who could afford to spend so much time away from their own properties and duties.
Often the king or prince could spread word to the common people by simply sharing it at court. Machiavelli hoped that this good deed would atone for his sins and bring back into the good favor of the Medici family. Do whatever it takes to achieve the goal and stop doing whatever does not achieve the goal, even if it means going contrary to traditional Christian morality. His ideas were read by rulers in subsequent generations, including Adolph Hitler and the leaders of Communist Russia. He refocused Castiglionea€™s reshaping of the values and morality for the ideal Renaissance courtier by switching it to how the ideal Renaissance ruler should govern.
He refocused Castiglionea€™s reshaping of the values and morality for the ideal Renaissance courtier by switching it to how the ideal Renaissance ruler should govern.A  And, like Boccaccio, Machiavelli dismissed the value of the clergy because of their immorality and the failure of their values system.
Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand.
Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance.
It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site. In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency.
By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC.
And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors. User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech.
So it makes me happy that Dropbox found a friendly and helpful way to write their web content.
Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while.
For example, if you are trying to run a branding campaign to grow awareness, then the Display network is a good bet. The longer a campaign runs the more opportunities there will be to add negative keywords which are triggering irrelevant clicks.
When going through the account, you should be adjusting bids, monitoring average position, adding negative keywords and testing ad copy to find the highest converters.
Most good hosting services offer one-click WordPress installation, so anyone could handle that. If you prefer short-form content or don’t use subheadings much, this one may be skipped. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs. In 1340, at the age of 36, he was invited by both Paris and Rome to come and live as their Poet Laureate.
There is no evidence that Laura ever knew about or suspected the love that Petrarch had for her. His opposition to the Vaticana€™s political adventures put Dante into a precarious position, causing him to be in constant flight from city to city during most of his career to avoid papal capture and death by burning at the stake.
Dante and Henry shared the hope that a united Italy could be formed under Henry and this would lead to a peaceful Greater Europe.
This early novel served as a model for later English authors, Chaucer, Shakespeare, and Keats. However, while in Spain Castiglione developed a friendship with Charles and purposely failed to alert the pope of Charlesa€™ plan to sack Rome in 1527 for the citya€™s many sins.
Other areas in which he should be skilled were jumping, swimming, running, and playing tennis. Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic. Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand. AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads. Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results. Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others.
On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping.
For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry. And when they see what others have, all they can think about is what they’re missing.
When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way. They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them. Without proper care, things can hit the fan quickly, negatively affecting your campaign’s performance and ROI. Believe in yourself: Your site is likely to pay for itself soon enough if you do everything right when starting out.
If your agency hands over a spreadsheet, you’re still required to set up new accounts.
If someone tries to prevent that, maybe they’re not the right agency for you in the first place. Like Petrarch with Laura, Dante wrote three love sonnets to Beatrice, the object of his unrequited love. The handbook also gave advice to the wives of courtiers concerning behavior that would best advance the reputation and achievement of their husbands. A major idea promoted as an example was a€?the end justifies the means.a€? Although practiced since the time of Cain and Abel, Machiavelli was the first to place this concept in writing for wide reading. Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second. I’m simply asking you to join me in exploring another approach to your marketing copy. Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
Getting personalized attention for your account by someone who knows the intricacies of the platform is an invaluable tool. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually.
Please keep a positive attitude with your replies and it should all be worth our efforts.Since Ia€™ve become a member of E2S, Ia€™m starting to see a lot of the JUNK work which others have paid a lot of money, only to end up in disappointment. Here’s an example from MailChimp, an online email marketing solution that writes personable copy. Ia€™d like to show and explain how things would be done from the a€?Old Doga€? perspective. I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. Just clamp the bar to the (cylinder base gasket area), in your vice instead of attempting to clamp the cylinder.
It was suggested from a friend to use this hone while running the drill in A reverse direction.
I think that others will agree with me that the final fitting is far more important than the boring machine operation. The power stroker didn't turn out to be very practicle for one at a time cylinder work. I spent a good part of the day hacking on a chunk of aluminum to turn it into a reed valve block.
With a little forethought any person can do this kind of workmanship on entry level equipment. Ia€™m attempting to encourage any of you people to add some machine shop capabilities to your work shop. As your capabilities grow so will your business grow.It takes time but certainly is rewarding to me. Maybe a TIG welder first, Lathe, mill, & Cylinder service equipment, my family has always been lifelong machinery junkies. Wea€™ll do final fitting before welding it on.It took some thinking to figure out how to clamp the cylinder to the mill table.
The last little problem is the need for enough clearance around the manifold for the TIG welding torch. Next week we will start putting things together.After the reed installation we need to finish up the liner install. IfA  you read my thread you will learn about machine shop procedures which you wona€™t learn many other places. There are some very foolish people on our E2S site who wish to wreck this for everyone else. There are also the Rottler & Van Norman machines which are also around if you look for them. If youa€™re looking for a boring bar & the latter 2 are available, they are all top quality pieces of equipment. I was introduced to the Kwik Way brand back in the 70a€™s & have never had any reason to switch to other brands.



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