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31.01.2014
Once you’ve got 25 fans you can apply for your username (also called a Facebook vanity URL). This makes it easier for Facebook users to remember and find you when typing in your URL directly, and also looks better when you promote your Facebook URL, such as on your business card or in your email signature. However, the SEO-first approach would be to add 1 or 2 targeted keywords to your username as well.
Once you’ve selected your page, if you have enough fans a box will appear on the right for you to type your preferred username in to. Most companies are best to pick a name that matches the name your customers know you by to make it as easy as possible for people to find you using Facebook search.
Don’t be tempted by a generic keyword username like ‘travel’ or ‘real estate’ however, as Facebook’s goal is for Pages to genuinely represent a business, brand, person etc and Facebook have disabled generically named Facebook Pages in the past. Keep in mind if you do have good reason to change your page name (such as a change in your trading name) this will cause actions you’ve taken under your previous Page name to go to waste, so changing your Page name should be avoided so you don’t harm your SEO.
When you complete the information on your Info page, pay special attention to what you put in the ‘about’ field. Although you can write more, fewer than 75 characters of what you type into the ‘about’ field will show on your Wall view. This example below is from Beds R Us, who have used the keyword ‘bed’ and their company name, as well as a link to their website in their about field. Every status update you add should include at least 1 of your keywords that also relates to the content you’re sharing.
For example, a lot of the content I share on Orchid’s Facebook Page links to our blog articles.


You want to use your Facebook Page to drive traffic to your website or blog, so don’t fall into the trap of putting your full content solely on Facebook.
When you add photos to your Facebook Page, always add a caption describing the photo that also includes your relevant keywords.
Whenever possible, include a link in the caption to the most relevant page on your blog or website.
We’ve covered multiple ways to get more links from your Facebook page, however links to your Facebook page are also a factor of SEO to help your Facebook Page rank improve.
Scroll up a little and have a look right now on the right hand side on this page and you‘ll see Orchid’s Facebook like box in the sidebar.
When fans comment and like the content you add to your Page, Facebook links their name to their profile page. I just have a question, I am the admin of our company Facebook page which I access with my Facebook log in.
The people-first approach is to have a short, memorable username using just your company name.
It’s those characters that you need to make count both for SEO and for your fans, who see your Wall more often than any other page. Depending on the type of page you registered, exactly what the fields you can complete on your Info page will vary. Info page fields with no content won’t show at all for your fans, so don’t worry about leaving irrelevant fields empty.
A page packed full of keywords and links may put fans off so use natural language and helpful links.


Instead of just putting the link in a status update however, I add a short sentence or two to serve as a description for why I think our fans would get value from following the link. This builds links and also moves more fans that important step closer to your website to become a customer.
I’d recommend ‘light’ unless ‘dark’ matches your site’s existing colour scheme, as the dark theme is light text on a dark background which is more difficult to read.
I’d recommend you do have these showing as these will  typically be smiling faces, which draw the eye, and also add social proof.
It’s always worth including a ‘call to action’ to help convince people to take action so I’d suggest ticking this. That means Google sees more reciprocal links between your Page and your Page’s fans, improving the SEO value of those links. Everytime I want to change something on the company page it redirects me to my personal FB page.
Here are 14 DIY tips you can action right now to improve your Facebook Page, that will get you more fans while also boosting your SEO for more love from search engines. If the person viewing your site has Facebook set to auto-log-in, then they’ll see their friends photos in your like box if any of their Facebook friends are fans of your page. How could I be able to create the “like box” of our company page through my log in?



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Meditation 98


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