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John Lewis unveil their new Christmas ad - will the snowman's secret journey melt YOUR heart? Last year it was a little boy with a big heart who left viewers misty-eyed in the John Lewis Christmas commercial. Perhaps inspired by the Christmas classic tale The Snowman by Raymond Briggs, the snowman mysteriously disappears the next morning. The snowman then braves the High Street and hides behinds some bins to avoid some youngsters having a snowball fight but his face lights up when he reaches his destination.

The motive for the snowmana€™s secret journey isn't revealed until the last scene, when he returns on Christmas morning with gifts of a scarf and gloves for his wife. John Lewis have a hard act of follow with their latest advert as their 2011 Christmas broadcast touched the heart of the nation.
He added that he hopes people will take the snowman into their hearts just like they did with the little boy, played by Lewis McGowan, last year.'When you watch it again and again you grow to love the snowman and start to look him as a human, and you look him in the same way you did the kid last year.
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We then see him undertake an epic journey, akin to Frodo in the Lord of the Rings, as he travels across fields, forests, rivers and sweeping mountains.And just like in the hit film, these scenes for the advert where also filmed in New Zealand. The slogan 'give a little more love this Christmas' is then shown.Gabrielle Aplin, a relatively unknown 20-year-old singer-songwriter from Bath, sings The Power Of Love, the 1984 hit from Frankie Goes To Hollywood, as the soundtrack (which will also be released today as a single).

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