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09.06.2015
In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC. Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name).
Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website. Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords. When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics.
One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads.
Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals.
Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place.
This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop.
That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising. Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld. But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea. One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page.
User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam. A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin.
On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects.
For big eCommerce websites especially, having unique content everywhere isn’t always an option. The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack. Mindful copywriting is truthful and it solves customer problems while also being respectful.
Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons. Positive: Sign up for our newsletter to receive exclusive deals on hand-picked items from our personal stylists.
While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us. Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over?
When advertisers set up their campaigns, Google, by default, recommends serving your ads on both the Search and Display Networks.
A more effective strategy is to separate campaigns to serve ads on each network individually. Using negative keywords effectively will help to weed out some of the irrelevant and unrelated clicks wasting your money.
For example, if you are a lawyer defending DUI cases you will want to filter out terms such as: DUI alcohol limit, free lawyer, domestic violence lawyer, etc. Hopefully, these 5 critical tips for PPC success for small businesses on a budget will help you to achieve advertising success. The post 5 Critical Tips for PPC Success for Small Businesses on a Budget appeared first on Portent. Due to the nature of my multiple projects, I get many questions from readers and bloggers which I try to address in as much detail as I can. As someone who had (and witnessed) WordPress-run sites being hosted as regularly as once a year and handled the consequences, I highly recommend focusing on the hosting service security. Speaking of changing your hosting service, yes, like I said, that’s no fun and in most cases results in lost visits, leads and income. For the past ~10 years I’ve had to deal with (optimize and customize) dozens of WordPress themes (usually with help of my tech team). To my surprise the Kickstart Pro theme was so flexible and easy to set up that I managed to do everything myself and actually enjoyed the process.
You can hook it up with Mailchimp which is free until you build over 2000 subscribers (Which will take some time to build up). It’s not that crucial for new blogs (where you can easily handle linking to your old content manually) but for older sites this one is totally a must. Simple Follow Me Social Buttons Widget: You can handle these without plugins or your theme might already have them. These are more optional at the start (Many new bloggers would want to wait until their blogs start earning some money to cover additional expenses). Viral Content Buzz PRO ($20 per month): VCB extends your social media content exposure to users outside of your own following. Social media ads: Once I see some good organic growth (usually thanks to Viral Content Buzz), I add some social media ads to help the growth.
The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars. If an agency gets grabby, insisting they don’t have to hand something over, check the contract.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities.
In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. Type of holidays and accomodation you choose for yourself or the whole family play an important part on how successful your holiday will be. So, I hope it helped you a bit looking through the list of  what possible types of vacations you could possibly enjoy.
Maybe you're dreaming of an exclusive holiday in the Maldives, a sailing trip in Europe or the Caribbean islands.
If you're looking for all-inclusive resorts in the beautiful Caribbean islands for instance I suggest you visit this site; all-inclusive Caribbean vacations to locate an exciting holiday in the sun. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page.
When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile. By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name.
How well does your amazing brand statement and value proposition translate to a search result?
Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad. One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results.
There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads. Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches.
As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel. It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance.
It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent. Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed. For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment. That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase. A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics. Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results.
So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet.
One of our users has been wondering whether they should use rel=next and prev, or a view all page. For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers. We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend.


One of the most effective ways you can do this is through being consistent in your communications. Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others? But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Each network has been made to reach an audience with different goals on different types of sites.
This way, people searching for those specific terms won’t trigger your ads and cost you money.
Using these tips and following other basic guidelines should help to maximize your PPC budget by increasing the number of clicks you earn and also by showing your ads to a more qualified audience. There’s a huge variety of hosting services these days and you can host your site for as little as $5 a month.
They have a handy backend full of tips, resources and video guides and I eagerly went through them, step by step, until I liked what I saw. And trust me, an oldie blog like this one is in every spam database that exists, so I am getting a ton of spam comments. Usually the budget is as low as $10 and the two best-working social media networks for that are Facebook and StumbleUpon paid discovery. I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format.
If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere. 99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours.
Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. See the list below for descriptions on a wide array of places to visit and experience during your visit to the Central Texas area.
Maybe a golf holiday in Thailand or South Africa is right for you and your golf companions. Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance.
It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension.
By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site.
In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys.
Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency.
By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC. And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors.
User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech. So it makes me happy that Dropbox found a friendly and helpful way to write their web content.
Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while.
For example, if you are trying to run a branding campaign to grow awareness, then the Display network is a good bet. The longer a campaign runs the more opportunities there will be to add negative keywords which are triggering irrelevant clicks. When going through the account, you should be adjusting bids, monitoring average position, adding negative keywords and testing ad copy to find the highest converters. Most good hosting services offer one-click WordPress installation, so anyone could handle that.
If you prefer short-form content or don’t use subheadings much, this one may be skipped.
So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss. If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame.
Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs. Please give us a call for more information on any place you in which you would like to know more. Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic. Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand.
AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads.
Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results.
Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping.
For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry. And when they see what others have, all they can think about is what they’re missing.
When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way. They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them.
Without proper care, things can hit the fan quickly, negatively affecting your campaign’s performance and ROI. Believe in yourself: Your site is likely to pay for itself soon enough if you do everything right when starting out.
If your agency hands over a spreadsheet, you’re still required to set up new accounts.
If someone tries to prevent that, maybe they’re not the right agency for you in the first place. Postcards from worldtravel will perhaps give you an idea of all the different and endless possibilities you have when it comes to travel. Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second. I’m simply asking you to join me in exploring another approach to your marketing copy. Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types.
Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. Started in Austin in 1984 as PC's Limited by Michael Dell, the company has grown into one of the largest publicly-traded companies in the world and a leader in the personal computer and computer services industry. Getting personalized attention for your account by someone who knows the intricacies of the platform is an invaluable tool. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The company employs almost 90,000 people worldwide, with over 14,000 local employees.Dell Diamond 3400 E. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. If you only have a week then you might consider not spending too much of your holiday on a plane or traveling by train or car. Here’s an example from MailChimp, an online email marketing solution that writes personable copy. Home of the Triple AAA Pacific Coast League Minor League, Round Rock Express baseball team. I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather.
After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Enjoy Americas favorite national pasttime in an affordable, exciting, fun, family-friendly atmosphere in a modern, top-of-the-line stadium located in Eastern Round Rock.Historic Chisolm Trail and Round Rock - In 1851 a small community was formed on the banks of Brushy Creek, near a large round rock located in the middle of the creek. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. The first postmaster called the community Brushy Creek, but in 1854 the small settlement was renamed Round Rock in honor of this now famous rock.
How much can you actually spend on air, hotel, drinks, beverages, foods, activities and so on.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. After the Civil War, Jesse Chisholm began to move cattle from South Texas through Round Rock, on the way to Abilene, Kansas. The route he established, which crossed Brushy Creek at the round rock became known as the Chisholm Trail.


I hope so.Looking to save extra money on your holiday then the all-inclusive holiday concept might be something you would like to consider.
Besides, you save energy as you don't need to worry about overspending, where to eat, finding good and new restaurants and so on. Grimes were both mortally wounded during a shootout that is re-enacted each year as part of the Frontier Days Celebration in July, have been preserved and remodeled and now house fine dining restaurants, art galleries, offices, etc.Old Settlers Park 2800 E. Palm Valley Blvd., Round Rock, Texas 78664 Huge 570 acre sportsplex complete with 3 miles of walking-jogging trails, 20 baseball fields, 5 softball fields, 12 tennis courts, 7 soccer fields, 2 volleyball courts, professionally designed disc-golf course, 7 playgrounds, picnic areas with BBQ grills, aquatic center, and a lake with paddleboat rentals and designated fishing areas.
This safe, family-friendly park further enhances Round Rocks reputation as the Sports Capital of the World.Premium Outlet Mall 4401 N. More than 50 top stores and restaurants, all conveniently located to your home or office at La Frontera. Contour farming, planting cover crops, building stock tanks, rotating crops and planting new seed varieties reduced wind and water erosion and kept the soil intact during periods of drought. The mission of the Pflugerville Pfarmer's Market is to bring fresh, locally grown and prepared foods to the Pflugerville community.Vendors sell locally grown produce including tomatoes, cucumbers, beans, squash, okra, garlic, melons, peaches and grapes, artisan baked goods,honey, flowers,eggs, free-range meats, jarred salsas, pickles and jams,fruits and plants. IH-35, Georgetown, Texas 78628 - Hidden for 10,000 years, this fascinating underground discovery in 1963 is one of the best preserved caves in Texas and one of the few places where remains of prehistoric animals were unearthed. Explore this limestone cavern and discover beautiful examples of natures perfect artwork such as The Flowing Stone of Time, the mysterious Lake of the Moon and the intricate Soda Straw Balcony.
Among the amazing variety of formations found within the cavern you will see beautiful helictites, ancient flowstones, and giant columns. With the assistance of the Texas Historical Commission and the dedication of preservation-minded county citizens and officials, the fifth courthouse of Williamson County has been returned to its original 1911 splendor, once again becoming a focal point of the county.
The architecture of the downtown square buildings surrounding the old courthouse have been restored to its period beauty.
As you walk aroundthe town square, you can view the beautiful gingerbread features that takes us back to yesteryear.San Gabriel Park 445 E. Morrow St., Georgetown, Texas 78628 - Meandering right through the very heart of Georgetown is the San Gabriel River.
San Gabriel Park is graced with Pecan trees and 200 year-old oak trees that offer the shade of their branches to family picnics, games of touch football or Frisbee, concerts, festivals, canoeing, swimming and fishing.
For those with a little more energetic spirit, theres a new wooded 1-mile hike and bike trail that wanders along the North Fork of the San Gabriel River from San Gabriel Park to the new Rivery Park west of I-35.
Resembling Bourbon Street in New Orleans, this older section of Sixth Street offers rows of shot bars, piano bars, biker bars, pubs, dance clubs, tattoo parlors, art galleries, and restaurants on both sides of the street in downtown Austin.
Great live music of every type from well-known performers and up and coming bands alike, along with a very lively atmosphere make visiting downtown Austin a unique experience and keep . Popular events like the Austin Mardi Gras celebration, SXSW (South By Southwest Music Festival), ROT Rally (The Republic of Texas Bikers Rally), the Old Pecan Street Festival and Sixth's Street infamous Halloween celebration all make for great times with great people.
With a wide range of newer, hip, chic restaurants, and more upscale clubs with rooftop decks and outdoor seating, West Sixth Street provides for a little more relaxed, yet still lively nightclub atmosphere.Esthers Follies on 6th Street - 525 E. 6th St., Austin, Texas 78701 Esther's Follies began as a by-product of a pool parlor, called Esther's Pool, on East Sixth Street April Fool's Day, 1977. For more than a quarter-century, the folks at Esthers Pool have kept Austin rolling with laughter. Part magic show, part vaudeville review, part satire tour-de-force, Esthers Follies takes no prisoners, offering biting, hilarious satire on all the newsmakers and events fit to parody. The stage's huge windows look out over Sixth Street, so passersby unwittingly become part of the show. Go Thursday through Saturday, or book the theatre for a private party.Alamo Drafthouse Cinema Downtown Ritz - 320 E.
6th St., Austin, Texas 78701 Although there are numerous locations now, the Alamo Drafthouse Cinema is an innovative Austin original and still Austins only independently owned and operated movie theater, offering a unique setting for dinner and a movie all in one.
Located on Sixth Street in the newly remodeled former Ritz Theater, The Alamo Drafthouse Downtown offers two theaters seating 75, and 175 and is a hip combination of restaurant, bar, movie theatre, and events venue. Movies include first-runs, as well as classics, and the dinner is chef-prepared and the drinks are reasonably priced. Also check out the Rolling Roadshow (giant inflatable screen that goes on the road throughout the U.S. It is a pretty cool concept and has created quite a huge following.Warehouse District - Downtown area bordered by Cesar Chavez St.
A bit trendier and certainly more pricey, it caters to a slightly older crowd than the other downtown entertainment areas. True to its name, the formerly old, abandoned warehouses throughout this downtown section of Austin have been renovated into concert halls, high-end retail stores, art galleries, salons, trendy steakhouses, seafood eateries, and other chic restaurants and bars such as Qua (a dance club with a live shark tank under the see-through dance floor) and Cedar Street Bar (with outdoor patios and courtyards for live music, dancing and dining). In the 1970s, Stubbs Restaurant became the heart of an explosive music scene and was ground zero for musicians like Joe Ely and Stevie Ray Vaughn.
Other musicians who would play for their supper in those days included Muddy Waters, John Lee Hooker, Willie Nelson, Johnny Cash, Robert Cray, George Thorogood, Clarence Gatemouth Brown, Linda Ronstadt, and the Fabulous Thunderbirds. The Lubbock location closed years ago, but the legend continues in Austin with great Texas Bar-B-Que, ice cold beer, and an indoor and outdoor concert venue featuring some of the most popular bands in music today. The 30-acre garden is free and open to the public most days year-round and is enjoyed by over 400,000 visitors each year, including thousands of school children from Austin and the surrounding communities. Theme gardens such as rose, herb and Japanese garden are interconnected with streams, waterfalls and Koi-filled ponds. Three acres in size, Barton Springs Pool is fed from under ground springs and is on average 68 degrees year round.
Over the years, Barton Springs Pool has drawn people from all walks of life, from legislators who have concocted state laws there to free-spirited topless sunbathers who turned heads in the seventies. Even Robert Redford learned to swim at the pool when he was five years old while visiting his mother's relative in Austin.
The pool began as a swimming hole in the Colorado River, became a resort in the 1920s, and is today a popular swimming pool operated by the City of Austin.Elizabet Ney Museum - 304 E. In this studio, Ney sculpted the great men of frontier Texas, among them, life-sized figures of Stephen F. Ney also assembled in this studio her earlier sculptures of European notables, among them, King Ludwig II of Bavaria, King George V of Hanover, Otto von Bismarck, Giuseppi Garibaldi, Justus von Liebig, Arthur Schopenhauer and Jacob Grimm, all cherished portraits Ney rendered from life as a as a young artist.
By the turn of the century, Elisabet Ney's Hyde Park studio had become a gathering place for influential Texans drawn to the colorful character of "Miss Ney" and to the stimulating discussions of politics and ideas that took place there.
Inspired by Ney's "revolutionary" idea that art and beauty have been and can be powerful forces in the shaping of a nation as well as in individuals, these early Texans went on to found the University of Texas Art Department, the Texas Commission on the Arts, the Texas Fine Arts Association and museums and art schools throughout the state. See the rainwater harvesting system, meditate on the beauty of a Hill Country stream, visit Wild Ideas: The Store, and dine at the Wildflower Caf. Dont forget your walking shoes so you can take a short hike on one of four trails, and be sure to bring your camera to photograph the award-winning architecture and beautiful blooming displays. Weekend activities include workshops and lectures on everything from gardening with natural plants to nature photography. Few locals realize it is only a short drive of 13 miles from the capitol building, making it one of Austin's best kept secrets.Wildlife to be observed and photographed includes white-tailed deer, raccoons, armadillos, squirrels, and numerous birds. Capital Of Texas Hwy., Austin, Texas 78746 - Wild Basin Wilderness Preserve was founded in 1974 to protect 227 acres of Texas Hill Country.
Come and enjoy over 3 miles of hiking trails through woodland, grassland, and streamside habitats. Wild Basin also hosts a variety of family events, concerts, adult workshops, children's and school programs. Wild Basin's nature education programs are funded by special events, memberships, corporate donations and grants.
Trail maps are available at the Environmental Education Center or at kiosks at either trailhead. A Segway Tour is an exciting and unique approach to viewing historical landmarks, local businesses, and captivating attractions. Informative guides will lead you on an intriguing journey full of facts and entertainment through downtown Austin to the Texas State Capital.Lone Star Riverboat Cruises - Located on Lady Bird Lake (formally Town Lake) in downtown Austin, Texas. Experience the exhilaration of the outdoors, the abundant waterfowl, our ever changing city skyline and the natural beauty that is Austin. Hewanted to share that beauty with the town he loved,so he openeda canoe rental business on the banks of the creek, just downstream from Barton Springs. He and his wife, Dorothy,and their four-year-old daughter rented out theirnine canoes on weekends while Howard worked for the Texas Park and Wildlife Department. Together they built the business to the environmentally friendly and family oriented establishment that it is today. With over100 canoes and kayaks and reasonable prices, Zilker Park Boat Rentals is the perfect place to bring friends and family to enjoy a relaxing outing on the water. But if you're looking for a pleasant, mostly flat, walk, jog, or bike ride with several excellent views of downtown Austin and Lady Bird Lake, then the Lady Bird Lake Hike and Bike Trail may fit the bill for you.The Ann W. Richards Congress Avenue Bridge - (formerly known simply as the Congress Avenue Bridge) crosses over Lady Bird Lake in Austin, Texas. The bridge was known as the Congress Avenue Bridge from the construction of the first span across the Colorado River at that location in the late 19th century until November 16, 2006, when the Austin City Council renamed the current bridge in honor of the late Ann W.
The bridge is a concrete arch bridge, with three southbound and three northbound vehicle lanes and sidewalks on both sides of the bridge. The bridge is currently home to the world's largest urban Mexican Free-Tailed Bat colony and hosts large crowds of Austinites gathered for bat watching at sunset throughout the Spring and Summer months.Long Center for the Performing Arts - 701 W.
Palmer (Municipal) Auditorium, built in 1959 on the shores of Town Lake, was recently renovated into a multi-venue community performing arts center.
It is one of Austin's most vibrant and innovative arts organizations and Central Texas' oldest professional theatre.The Broken Spoke - 3201 S.
Lamar Blvd., Austin, Texas 78704 - Texas' most definitive legendary dance hall built in 1964.
If you're ever in Austin, stop by for an ice-cold Lone Star longneck and some traditional country music by some "real" country musicians.The Spoke has some of Austin's very best local talent such as Alvin Crow, Asleep at the Wheel, Gary P. Nunn, Sam and Son, better known as The Geezinslaw Brothers, Jerry Jeff Walker, The Derailers, Jimmie Dale Gilmore, Chris Wall, and Dale Watson just to name a few. Some of the old time country music legends that have played The Spoke include Ernest Tubb, Roy Acuff, Hank Thompson, Tex Ritter, Ray Price, Kitty Wells, Grandpa Jones, Willie Nelson and George Strait.
While most of these stars are no longer around, Willie still stops in for chicken fried steak. When it was completed in 1888, it was claimed to be the seventh largest building in the world. Some 1,000 men (mostly convicts) worked every day for four years at the height of the project. It cost $3,744, 600 to build and was funded funded through an article in the state constitution, adopted February 15, 1876, which authorized the sale of public lands for the purpose. In one of the largest barter transactions in recorded history, the builders of the capitol were paid with over three-million acres of public land in the Texas panhandle. This tract later became the largest cattle ranch in the world, the XIT Ranch, covering ten counties (The XIT brand stands for 10 in Texas). The building has been renovated many times, with central air conditioning installed in 1955 and the most recent refurbishments completed in 1997. It was built in 1854, designed by prominent architect Abner Cook in Greek Revival style, and has been the home of every Texas governor since 1856.
The mansion is the oldest continuously inhabited house in Texas and fourth oldest governor's mansion in the United States that has been continuously occupied by a chief executive.
It was listed in the National Register of Historic Places in 1970, and further was declared a U.S.
On June 8, 2008, while midway through a major renovation, the mansion was heavily damaged by a four-alarm fire believed to be arson.



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