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Power is an artwork by Samuel Carter Mensah, a graphic designer and typography specialist from London. Rawz is our user generated site where anyone can share their work or work with the Abduzeedo community.
Abduzeedo is a blog about design, we started it in 2006 and after all these years the site accumulated a huge visual library of articles about architecture, illustration, graphic design, UX design, mobile app design and a lot more. Let us take away the confusion by explaining these terms and how they can improve the effectiveness of your marketing activity. Its main objective is to convert enquiries into sales by assessing the profiles and activities of your sales leads and then implementing your targeted campaign messaging via digital channels (email and social media), nurturing them from interest through to a positive sales outcome. In order to help marketers gain relevant insight into their leads and therefore target marketing activity effectively, we can utilise software such as Google Analytics, which uses tracking codes in social media, email and web pages to track the behaviour of anyone interested in a product or service to gain a measure of intent. This software can record which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. Email marketing 2014 statistics shows that click through rates (CTR) are still successful and stable. With the on-going buzz surrounding digital marketing, it is also important not to forget the more traditional marketing methods that have long been tried and tested.
Direct mail is still one of the most effective marketing methods out there according to recent statistics from Royal Mail (2) with a strong return showing an average ROI of ?4.60.
44% of UK adults have done something in the last 12 months as a result of the direct mail they’ve received. At Tiger Marketing we specialise in interpreting consumer behaviour using our experience and analytical software. We hope that this blog has helped you to understand how you can make your marketing more effective whilst achieving a positive return on investment . Leadership is a special privilege given to one for the sake of advancing a cause.  It is imperative that we use this platform for the sake of others and not ourselves.
The type of power you exert, will determine the outcome of your actions and ultimately define your legacy.

Proving that no childhood icon is safe from the forces of Hollywood, the (Mighty Morphin’) Power Rangers are now set to follow in the footsteps of the Transformers, Teenage Mutant Ninja Turtles, and GI Joe and get their own big-screen reboot.
This piece is inspired by Kanye West song Power and each letter was hand made to symbolize old withered gold from ancient civilizations. I've wanted to do this piece for a long time, pretty much ever since i heard the song which i consider is probably Kanye's best purely because of it stands for.
This method of targeted marketing is most commonly used in business to business (B2B) and longer business to consumer (B2C) sales cycles. This analysis can then track buyer behaviour which allows us to target towards their needs and interests and hopefully convert them to a customer by streamlining the process and appealing to their direct needs.
We will aid our clients into choosing the right marketing channel for their business and provide a monthly insight report to explain how their marketing activity is performing and use this data for comparison purposes to make continuous improvements to our clients marketing strategy.
However, due to our narcissistic culture in which we live, many today are in pursuit of leadership positions for power, fame and greed.
Coercive Power – This type of power is created by a leader who uses manipulation to present a scenario that puts their followers in worrisome state.
Should Turtles be a hit when it’s released this August, we can only hope that the official announcement of a Where in the World Is Carmen Sandiego? I tried to incorporate everything power stood for including the handmade font to symbolize old withered gold, and added some visuals from the video etc.
In addition to that, the best images get selected and published on the Daily Inspiration series here on Abduzeedo.
Each of these pursuits are self serving and in the end, produce empty leaders and frustrated people. It puts fear in the follower that either some bad might happen to them or something good might be taken from them if they don’t submit themselves to the leader and his ways. People become motivated by the benefit therefore the reasoning for pursuing the leader and his objective is now self-serving in the life of he follower.
This power is used to motivate all involved to believe in the cause and its purpose with the willingness to forsake all selfish motives for service.  A leader that is able to push aside his own desires and agendas and truly inspire his followers to give their time, talent and treasures to fulfill a greater cause larger than themselves is a leader worth following.

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So i began looking at old typefaces the first ever languages and noticed the forms and structures and how they in themselves symbolized power in their history and influence. Yet, in 2009, everything suddenly turned up roses; she got offers from Harvard, Wharton, Berkeley, and New York University.
This can take place in a marriage, from a parent, a teacher, a boss, and yes… even a pastor!
But as in the first type of power, it is driven by self motivating factors and not necessarily the overall good of the organization or cause.
Or is it knowing yourself and what your own capabilities are and how to use them to your best ability?
The leader that strives for authentic power will enjoy a life of great satisfaction and fulfillment. This may have worked for Professor Gino, but perhaps she just got better at interviews or her talent was finally recognised. This went up to 68% when they wrote about a high power situation and down to only 26% for those who wrote about feeling low in power.This shows that the exercise of writing about a high-power situation before a job interview can be beneficial. Everything about it—the evaluation, the continuous requirement for self-justification and evidence—seems designed to sap your self-belief.Most interviewers prefer to see a confident, assertive individual, but the situation tends to make people meek, defensive and subservient.
Feeling more powerful also makes you feel more confident, more in control and even more optimistic.

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