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05.05.2016
The anonymous posting app Secret offers a platform through which you can unload your confessions and tap into what others are thinking and feeling.
If you've ever gone to extreme lengths to impress your significant other, you're not alone. Harry Potter fanatics, there's no need to be ashamed of knowing those wizarding spells by heart. If you've always wondered how long a reasonable potty break is or if your coworkers notice how long you're away for, you're not the only one.
The rationale behind game-based learning has instant appeal: interactive play that engages learners while simultaneously immersing them in the subject matter they must master. Ben Betts is a research engineer at the International Digital Laboratory, University of Warwick, UK, and his presentation is entitled Creating Epic Engagement with Game-Based Learning. Simon Egenfeldt-Nielsen, founder and CEO of Serious Games Interactive in Denmark, will present a paper entitled Important Lessons from the Last 10 Years with Game-Based-Learning.
Petri Lounaskorpi of the University of Jyvaskyla, Finland is a teacher and an ardent supporter of ICT use in education having spent many years developing web-based learning systems for students and trainee teachers. Euan Mackenzie is the CEO of 3MRT, an Edinburgh-based international company that develops game-based e-learning software and visual mapping tools. There was a question in the forum about Email Campaign Results and Kevin of Hunting Life brought up a great point – “the hard part [of a successful campaign] is building a quality list of subscribers”. Coming from the catalog world, I realize that the power of any successful company is their ability to build a strong list of quality customers.
Building a strong subscriber base for your hunting company begins with the quality of your products and services.
There are things you can do on and off your own Website that will gain the trust of your visitors and get them to sign up for your email campaign. In order to build a strong subscriber base of valuable subscribers you’ll need to convert the people visiting your site. These visitors are highly valuable as they’ve already shown an interest in what your business provides and they’ve taken the first step by visiting your site. Depending on how your Website is setup, there are many places you should be putting your email sign-up.
I have seen email sign-up areas in multiple places on the home page and I’m sure all work depending on how sites test the conversion of getting subscribers.
For an example of the power of testing your email sign-up here is a speech by Tim Ferriss, author of The 4 Hour Workweek on how he tests various things to convert first-time visitors to long-time subscribers. You can take advantage of these pages by using their specific content to show a benefit to subscribe to your email campaigns.
Use specific calls to action on each of your site’s pages as ways to share the benefits on your site with your visitors on a deeper level via email subscription.
There is a lot of opportunity with specific calls to action for getting people to subscribe to your emails on your pages. If you have a blog for your hunting business (and I suggest you do) and you have done some keyword research and you’re targeting topics that will likely attract the attention of potential customers via search, you will get some new visitors to your blog posts and your goal is to convert these people to subscribers. Don’t let your quality visitors get away without getting them to subscribe to your email campaigns. As Tim Ferriss mentioned in his speech, testing is very important for getting strong conversion on your site. There are lots of things to test with calls to action and it takes testing to find what’s best for your specific business. Earlier I touched on the importance of communicating the specific benefits readers will get from each of your site’s pages if they subscribe to your email updates (ex: photo gallery).
Here is an example of how one company, Conversion Rate Experts, shares the benefits of their email campaign with their visitors in order to convert them to subscribers.
Lots of companies do a great job of communicating the specific benefits visitors will receive if they subscribe to an email campaign.


Make sure you share the benefits of your email program with your readers and visitors and get them to convert to subscribers.
Then you’ll be able to deliver on your promises (providing them what they actually signed up for) as well as providing relevant product and service offerings.
You’re going to get some traffic to your Website if you’re doing things like paid advertising, sharing links with other hunting Websites, paying for listing in directories, listing your business in free directories, etc, but in order to grow your own audience you’re going to have to spend some time off your site looking for other Websites that share your target audience.
There is a lot of opportunity to grow you’re the audience on your site and the size of your email list by spending time off your own Website. Guest posting is a great way to introduce you and your business to someone else’s audience.
Look for other blogs and Websites that share a similar audience to the one you’re targeting for your hunting business and offer to do a guest post. Another thing you can do to get the attention of someone else’s audience and convert them to email subscribers is to participate in interviews. Make yourself available to be interviewed on the topics you’re the expert in – what your business provides. Ask other site owners if they would be willing to interview you via email, phone, or video for use on their site as a way to share your expertise with their audience. Also ask other site owners with large audiences that you would like to target if you could interview them and then allow the interviewee to share the interview on their site with their audience. By exposing you and your business to other audiences, you’re expanding the reach of your marketing message and showing your potential customers the benefits of your business.
These are just a couple of ways you can participate off your own Website that will bring traffic to your site in ways that will likely convert people to your email list with proper calls to action. Now, with all of this offsite activity it’s important to remember to include calls to action so the other audiences know what they’re supposed to do now that they’re aware you and your business exist. Make sure when you participate in discussions on other sites that you provide ways for new readers, listeners, and viewers of how they can contact you and subscribe to updates from you.
When doing guest posts, leave your Website and email subscription link so people can quickly sign-up. Make sure you’re converting your new audience to subscribers so you can share your quality products and services with them via your next email campaign.
Once you get new subscribers on your email list it’s important to deliver on the promises that you mentioned that got them to subscribe.
With email, it’s easy for people to unsubscribe to your campaigns or worse, put your emails in their spam filter.
Just because I may think that the top right is the best place for your email sign-up on your home page doesn’t mean that it’s the absolute best place to put yours. I like putting the email subscription call to action at the end of my blog posts, but maybe for you it works best at the beginning.
The beautiful thing about the Web is that it allows you to adapt quickly to the needs of your audience. Converting visitors to email subscribers on your site is important for building long-term relationships that lead to strong sales conversions for your business on the Web. You’re likely to see an increase in the number of visitors you convert to subscribers on your site.
Also do some participation off your site to extend your marketing reach to other audiences.
Make sure to always leave strong calls to action so that your new listening audience has a way to subscribe to your email campaigns. As your email list grows, make sure you’re following through on your promises by providing valuable content in your emails.
The strength of your business on the Web directly relates to the quality of your subscriber base.
If pretending you're Rafiki from The Lion King makes you feel on top of the world, we say go for it.


Just don't buy 20 boxes of Thin Mints from your coworker's daughter during Girl Scout Cookie season. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. In designing and selecting suitable games for incorporation in the classroom routine, educators and innovators must be cognizant of the principles of effective game-based instruction. Lounaskorpi’s OEB presentation is entitled Involving Teachers in Games and Virtual Learning Environments.
The power to build a list of customers who have opted into your products and services with their purchases or approval for you to contact them can make a business successful for a long time.
In order for Web users to subscribe to your email campaigns you’re going to have to gain their trust.
Those visitors who are coming to your site likely heard about your business via offline referral, searching a keyword phrase related to what your business does, or they followed a link from another Website (online referral of sorts). It’s important to convert these visitors to subscribers so you can market your products and services to them via your email campaigns. I like having the email sign-up near the top right of the home page, but I am in favor of trying it out in various places to see what works best.
One of my favorite email campaigns is Field and Stream because they always include great headlines for awesome photos in their gallery. If you can show that there is a specific benefit, people will sign up because they see the value in subscribing to your email campaigns. If you have a forum, tell your users that if they subscribe you’ll share with them the hottest topics in the forum each day. New readers who read an entire post on your blog are likely interested in hearing more from you. And this is not only true for getting new visitors to subscribe to your email campaigns, it’s important for getting new and long-time subscribers to convert as paying customers as well. And it doesn’t only benefit you it benefits the blog you’re guest posting on because you’re providing the blog owner with quality content for their site as well as providing quality content for their readers to view and discuss.
Grow your email list with quality subscribers and you’ll see stronger sales conversions for your business. Check out my articles on Hunting Business Marketing and follow my daily findings on Twitter. In session VIR05, The Best Kept Secrets of Game-Based Learning, distinguished speakers will offer insight into how virtual environments and game-based learning can be integrated into school curricula seamlessly in order to increase learner motivation and enhance collaborative learning. You’re going to have to show them that you will provide valuable content within emails, whether it’s access to new information and products, exclusive promotional offers, or unique articles that relate to your business. Field and Stream has an awesome gallery of hunting photos and they always use these photos in their emails. And the best part is these people are likely to be satisfied when you actually send them updates with your email campaign that includes photos. If you have a page that offers your various outfitting packages, tell your visitors that if they subscribe to your email campaigns they’ll receive updates on the latest hunts you offer as well as limited time discount offers or something along those lines. Sometimes the best way to get the attention of visitors is to catch them off guard with things that are non-standard. It’s easy for people to unsubscribe or to put your business in the spam filter so make sure you give them a reason to open the email and click through to your Website and ultimately purchase your products and services.
The  speakers give us a sneak peek into their top secrets on successful game-based learning. And once that trust is there you can promote your other services and because you have the trust of the subscriber, they are likely to convert over to buyers.



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