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15.07.2015
Anyway, didn't Victoria's Secret and La Senza have some legal entanglement over some "copy-cat" bra or lingerie a few years ago, then VS ended up buying La Senza out? Anyone else taking Thursday afternoon off to meet Adriana Lima at the grand opening of the store in Yorkdale? Just saw a CTV clip about the store in Yorkdale which was open for the VIP and press earlier this afternoon. You will receive a Limited Edition Free Tote that includes must-have beauty products inside when you spend $75 on November 29th.
Spend $75 purchasing items at incredible prices at Victoria's Secret this Canadian Black Friday 2013 and receive a FREE Limited edition tote bag full of beauty products.. You'll recieve the hottest deals in Canada for Boxing Day, so you can save more these holidays!
Get a free love Victoria tote with any eau de parfum purchase of .85 oz or larger at Victoria’s Secret!
McDonald’s Canada Dollar Drink Days: Get Soft Drink or Iced Coffee For $1, Starting Today May 6! But in Canada, retail veterans are more curious about whether Columbus, Ohio-based Limited’s end game is to wind down the once-thriving Canadian banner in favour of its former-U.S.


They foresee a time when La Senza, the Montreal-born brand and Canada’s biggest lingerie chain, may exist only outside of this country as a franchise. Victoria’s Secret is very sophisticated and the productivity is higher, so why not decrease expenses and streamline the message?
But in Canada La Senza now has fewer than half the stores it had when Limited bought it six years ago, yet has seen its annual sales at stores open for more than a year decline since 2008. La Senza was acquired by Limited in early 2007, several months after an infamous “bra-suit,” in which the latter sued the former for allegedly copying a Victoria’s Secret bra. At the time, Limited said it intended to keep the chains separate in Canada, targeting younger shoppers at La Senza and using Victoria’s Secret as a more exclusive brand with higher prices. It is easier and less expensive to operate fewer brands in an overlapping retail category, she added. With the Best Buy acquisition of Future Shop being one notable exception, it is the fate of most Canadian retailers acquired by U.S. Executives also tried to court two different demographics, bringing La Senza’s positioning and assortment down in age, he said, and when you do that you can confuse or alienate your traditional customers. Such shifts seem to be a market inevitability within national acquisitions as well, as the acquired retail brands slowly adopt the look and personality of the owner.


But despite its troubles, La Senza clearly has some traction among consumers — it has a whopping 848,801 Facebook fans, a very large base for a born-in-Canada brand. La Senza has 346 outlets in 30 countries around the world, an international expansion move the 23-year-old lingerie maker made in its heyday. It closed down the deteriorating tween clothing chain La Senza Girl, narrowed La Senza’s assortment to emphasize lingerie, and, as sales declined, Limited moved design operations from Dorval, Que.
When American Eagle bought womenswear chain Braemar and Thrity’s from Dylex in 2000, the U.S. With less of a focus on denim, the concept had the same target consumer as Thrifty’s but had no brand recognition in Canada, and it was eventually acquired by the private Canadian company YM Inc.
Victoria just called me a few hours ago, and asked if she could borrow her for a couple of hours? Victoria’s Secret offers one free the Lacie V-day thong per order, while supplies last.



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