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04.11.2015
Last week, the internet was shocked and pleased to learn that Victoria’s Secret had launched a new line of consent-themed underwear. We worked with an amazing web designer named Dan Staples, fantastic photographer Philip Laubner (who also shot the YES consent is sexy line), a fabulous group of models who support consent and the project, two stylists named Michelle Faulkner and Darian Gavin, and a few amazing volunteers. I am sure that many people who were excited to see the conversation happening in this sphere will find other ways to keep talking about and promoting consent. One high school student eloquently blogged: “i’m still freaking out over this pink loves consent thing. Rape culture are the things that allow rape to seem normal and prevent survivors from being able to speak up and out. It is important that smaller groups, grassroots groups, speak up and talk about what matters to them.
This project relied completely on social media to spread the message and to generate a conversation. We did actually print some underwear both for the photoshoot and for a nationwide panty drop which is happening this week. As the campaign progressed last week, we asked ourselves — why do so many women love something they know is not real? For this campaign, it is important that our services in promoting consent be free, which is one of the many things that is distinguishing us from Victoria’s Secret.
Ultimately, we feel that the PINK Loves Consent campaign is just one of the ways that we are working to end rape culture — we want to pursue other projects to upset and disrupt the culture of rape from other angles as well. But it took a fair amount of time and effort to do this, which is a somewhat radical choice in this day and age. So yes, these women may very well be radical feminists, and radical here doesn’t mean what you think it means.
Maxim creative director Paul Martinez, insists the model is the embodiment of perfection with a combination of beauty and brains. When I found these pictures, I was told they were shots of Candice Swanepoel posing in her bikini on the beach, but I don’t believe that for one second. Kohl’s: Take 15 percent off orders of $100 or more, plus get free shipping on purchases of $75 or more. Macy’s: Save $10 on your purchase of $75 or more, and receive free shipping on orders of $99 or more.
The Children’s Place: Get 20 percent off, plus enjoy free shipping on orders of $75 or more.


Noelle Buhidar is an Austin-based writer and editor who fears country-western concerts, bad grammar and Twilight fans. In addition, we recruited a group of about 100 people who were in on the prank and helped us spread the word using Twitter, Tumbler, and Facebook. Their PINK brand, marketed at high school and college-aged women, sports thongs with the slogan “SURE THING” printed right over the crotch. We knew that the customer base of the PINK line would be excited to see such fierce and real conversation about sex.
There was one long conversation on our Facebook wall, as a few people tried to determine whether the project was really VS, that concluded with, Well, if VS isn’t selling this and FORCE isn’t either, then we will just have to make it! When people see an image like Rape is Rape or PINK Loves Consent in a mainstream venue like Facebook, even if they don’t linger on the image for long, it might help them to see rape culture where it was previously invisible.
We never could have done the project without social media; however the conversation would have reached even more people if our accounts hadn’t been blocked. We will definitely be thinking more about gender roles and playing with ways of sharing our ideas in the public sphere. We will be posting on our Facebook wall throughout the next few days each time a batch gets dropped in a new city. FORCE made something that people want, but that a company like Victoria’s Secret can never give them. We are about promoting consent and instigating a national conversation about the subject, not making the product. It’s not only her flawless beauty and effortless grace that have garnered her the coveted 2014 Hot 100 number one placement, but also her business acumen. Enter your email address to be alerted when this RetailMeNot exclusive goes live on April 5 (only 10,000 people will get a slice of this affordable pie).
Young women across the country are wearing underwear with “SURE THING” literally printed over their vaginas.
The brand teaches girls to be coy instead of vocal and makes it seem uncool and unsexy to say no and mean it. We were certain that many women would be excited to see a different, and empowered brand of sexuality being promoted. And that is a reaction that is the best, and that comes from this being a social media, grassroots campaign.
Watch how many people will second-guess their actions when a widely popular company is pushing the issue.


In a rape culture, people are surrounded with images, language, laws, and other everyday phenomena that validate and perpetuate rape. Though the idea of social media is radical in that it is ideally directed by and for people, the networks are not completely free and neutral.
Imagine how different our lives would be if we put as much time and thought into sharing ideas like consent as we do into selling underwear. I know statistics aren’t the most accurate thing, but there have been some pretty disturbing poll responses about the percentages of men who would rape a women if they thought there would be no consequences. Is it still rape if I wear a short, sparkly dress to a nightclub and dance with a guy all night, and he offers to give me a ride home and then decides that whether or not I want to, he’s going to have sex with me?
But we still live in a patriarchal society, so women promoting their rights and well-being is seen as a negative thing. That, folks, would be true equality… rape committed against men goes unreported far too often, because the majority of males are too afraid and ashamed to say something.
Pretty shortly, though, the campaign was revealed as a sophisticated hoax perpetrated by a group of radical Baltimore feminists.
By re-enforcing that sex is about an image, that looking good is more important than feeling good, PINK promotes rape culture. Because a small group of artists were able to generate this conversation using this tactic, others that need the conversation and enjoyed it will find ways to keep it the consent revolution going. It includes jokes, TV, music, advertising, legal jargon, laws, words and imagery that make violence against women and sexual coercion seem so normal that people believe that rape is inevitable. This stuff is important because it shows that no matter how big the corporate giants are, especially in the internet and social media age, people really do have the power to be heard and to change the things that are oppressive using the very same tools.
We are completely within our rights, according to fair use, since we are not selling anything and the campaign is a critique of the Victoria’s Secret brand.  Though it was taken down briefly on Thursday night, the website is still functioning!
They are convinced that they will be looked down upon, an idea that is perpetuated by laughing at a man saying he didn’t want to have sex with a woman and was forced to anyway. Is it still rape if I tell my long-time boyfriend or even husband that I’m not in the mood and he ignores the fact that I’ve said no? They’re legit, void of false advertising and won’t result in DVD-shaped lunchmeat (seriously, Redbox?).



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