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03.10.2013
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We want what we do online to be thought of as remarkable and worthy of continued discussion. But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them. As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.
More and more, companies are focusing on building a personality and story into every website and product. This isn’t just something large corporations do – savvy entrepreneurs and one-person shops have also caught on. Effective emotional design is created for human beings first—not metrics, algorithms or SEO robots. Advertisers have employed emotion to sell products and build trust since the dawn of advertising (sometime around when the fictional world of Mad Men started). Design like this puts the audience first, before the company or the business owner and their goals. This means limiting a visitor’s choices to one or a very few options, then leading them there by evoking an emotional response, such as “I need this to solve X” or “This made me laugh so I want to tell my friends about it”. As a Web designer for the last two decades, the easiest way I’ve found to apply all of the above information to accomplish website and business goals for my clients (and my own projects) is by thinking of the website as a person.
It sounds silly (or at least it sounds silly for me to write it out), but it helps properly apply emotion to goals. Each time I have to factor a goal into the design, I think about what this website person would do.


By giving human qualities to non-human things (in fancy language = anthropomorphism) we can give life and emotions to what we make, which then evokes emotions from our audience. This emotional resonance, when used correctly and honestly, can create a strong connection between a website, its products and its consumers.
Strong emotional Web design isn’t an afterthought or something you quickly add in right at the end. And once you make someone genuinely feel good, you’ve successfully stood out and been noticed in the best possible way. They speak out loud to inspire people, educate & motivate them and to keep a hold on the pursuits which are directed by people. Med ett egenA¤gt datacenter i Sverige med full redundans sA¤krar vi driften av er dedikerade server eller virtuella server och webbplats. His latest book, Everything I Know, is a guide to freelancing as a creative professional (without living on ramen noodles or settling for bad clients). Page views, mailing list signups and product purchases are all the result of this pined-for engagement. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).
And this can happen with products or companies with thousands of employees or just one (you).
Chipotle’s Scarecrow is a perfect example of this—the ad is an emotional story that reaches far beyond selling burritos.
Not purely for the sake of aesthetics, but because it is easier to trigger a single emotion response than several. This means navigation nomenclature makes sense and any calls to action are logical next steps. The design wants to be looked at, the writing wants to be read and there are cues a visitor wants to follow to further pages. Once a visitor is past a favourable first impression, they’ll look for things like: clear navigation and intuitive next steps for a task they want to accomplish. It’s factored into the entire process, so all functions, features, layout and language are designed with the correct and consistent feeling.


Even the way its products are sold (from its keynote speeches highlighting case studies over features to its “coming soon” videos that feel more like feature films than technology products) appeals more to how you feel when you use them than the actual technical specifications.
He writes weekly for his popular newsletter and runs an online course on becoming a better freelancer. Words act as a tool to illuminate ones expression and to help a man to give an outlet to his feelings.
By displaying wallpapers on this site there is no intention to infringe any legitimate intellectual right, artistic rights or copyright. Personality turns a lifeless product or soulless corporation into more than sum of its parts. If there are flames on buttons, horrible stock photos or poorly matched colours, a visitor will leave the site faster than they typed the URL. If they wanted visitors to read articles, what design elements would they use to captivate the audience in reading?
Bygg vidare om du behA¶ver mer kraft via virtuella servrar (Cloud Computing) eller dedikerade servrar. If you are the rightful owner of any photo or images posted here, and believe that it should not be displayed or that suitable credit is required, then please email the webmaster and arrangements will be made for the image to be removed or alternatively credit provided where it is due.
Expressing the company’s personality helps create an emotional connection with the audience. Nevertheless words channelize our motives and intentions.Typography is an art through which words are ignited by thoughtful messages and connotations to share a lesson. No doubt typography is a vocal art and an amalgamation of beautiful colors & fonts to carry out an explicit thought behind it. Meanings and deep seated thoughts are spilling out of the collection of typography design HD wallpapers for desktop.



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