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I could not agree with KB more when he stated that one of the biggest lessons learned is to have an accurate furniture plan.  For a strong foundation, I always start each room design with 1) understanding how the room will function, 2) taking accurate room measurements and 3) laying in any existing and new furniture.
Since my client had reviewed several options herself, I wanted to share all the viable ones with her so that she could see how I decided upon the final plan. When I email preliminary plans to a client I always include notes to review before we meet to discuss.
The final option, my favorite,  includes 3 rough sketches of wall elevations for the client to get a clearer visual of what the room would look like with smaller accessories. Laying in the furniture ensures proper traffic flow, sufficient seating, correct placement of art work and budget development.  Don’t make a move without it!
Our target market is a person who wants to have very fine furniture with the latest in technology, combined with an old fashioned sense of fine woods and fine woodworking. Our market has finally grown to recognize the disparity between most of the standard office furniture sold through channels, and our own products. According to [source omitted], the market for office furniture is growing at XX percent per year, and is projected to increase.
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We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. The main volume in the industry is now concentrated in four main brands, all of which compete for retail sales through major retail chain stores: Office Depot, Office Max, Staples, and others. The four main manufacturers are selling direct to the office superstores and buying discount clubs. Acme Computer FurnitureAcme has been operating since the middle 1980s, and grew up with computer-related furniture.
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Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. Deep rich colors create a classic mood in an office environment with modern efficiency built in. Credenzas and desks are the foundation of an office setting and Concept 400E has all the options. With all the features of Concept 400E plus extras such as detailed edgebanding and two styles of molded steel handles in three finishes, you can make an office that fits your individual style with the quality you expect from Lacasse. Concept 3 features reversible components that let you adapt the settings to suit your preference.
Any of the designer layouts give you a high style, multifunctional, elegant office with fully integrated work surfaces and storage. Since 2001, our mission has been to offer the most beautiful and exclusive salon furniture and equipment at the most convenient price, direct from the manufacturer to the Salon Professional.
We are not intending to satisfy all users of office furniture intended for use with personal computers, but, rather, only those who are most demanding. The need grew out of the special needs of personal computing, when combined with office furniture -- keyboards at correct height, monitors at correct height, proper channels for cables, and other amenities.

The development of the high-end office worker, office owners, and baby-boomer executive is an important trend for us. The market for PC-related office furniture is growing even faster, at YY percent per year, and is projected to top $XX billion by the year 2000. The target customer is going to be at a high executive level, in most cases, because the purchase price is relatively steep compared to standard office furniture.
These same four are also concentrating efforts as well in the major club discount stores, the Price Club, Costco, Sams, etc. The manufacturers with impact in the national sales are going to win display space in the store, and most buyers seem content to pick their product off the store floor. It was one of the first, certainly the first we are aware of, to develop personal computer desks and market through advertising in computer magazines. The financial sales forecasting tool is very intuitive and makes writing a business plan more fun. With 500 complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success. Its modernist geometry, dynamic curves and sleek finishes envelop you with eye-catching chic. Concept 400E components in our Cinnamon(CIN) and Toffee Maple(ERT) with Clay(CLY) are a strong foundation for versatile workstations. Be it either a straight or a bow front desk with a kneespace or file credenza and a hutch, you get great looks and optimum function. Concept 70 works great in multifunction office settings with a place for everything you need - computer equipment, filing and storage, meetings and more. Premium quality thermofused laminates are enhanced with metal accents in three carefully composed office layouts. With no left or right handed restrictions, you can configure your workstation a different way after you order it. Accents include elegant anodized aluminum handles, legs and anodized door frames with translucent acrylic door inserts. With the open design of the stations, the feeling of your office will be light and spacious while staying functional.
We are definitely out to address the needs of the high-end buyer, who is willing to pay more for quality.
We now have people who are using computers who also appreciate the old-fashioned workmanship of good furniture. Small business owners: our customer surveys indicate a strong market among the owners of businesses with fewer than 100 employees.
They produce relatively inexpensive furniture that makes compromises in order to stay at the low price level. The office furniture customer seems to be growing steadily more comfortable with the retail buy in the chain store. In our particular market, we also seek the buyer who appreciates two attributes: the quality of furniture workmanship and the excellence of design, with an understanding of technology and ergonomics built in. There are 11 million such businesses in this country, most of them with concentrated ownership that makes the owners potential customers.

Designs are similar and quite competitive, costs and cost control is critical, and channel management and channel marketing are the keys to these business' continued success.
Buyers are willing to settle for laminated quality and serviceable design.In direct sales to corporations, price and volume is critical.
We don't just sell office furniture, we sell office environment and design, plus workmanship. According to [omitted], this is about 36 million right now, growing at 15 percent per year. Home offices: the home office business has proliferated during the 1990s, and we also have home offices for people employed outside the home. In mainstream office furniture, the rise of the office store channel has siphoned a lot of volume from the older and more traditional manufacturers. Although this is still a major channel for some of the more traditional manufacturers, it is essentially closed to new competition. Strengths: good marketing, strong advertising budget, relationships with distributors, strong direct sales. Households spent $XX billion last year to equip home offices, and 15 percent of that was spent on furniture. Weaknesses: the product is more standardized, and of lesser quality, with less sense of design and materials and workmanship. What's left are smaller brands, smaller companies, and divisions of more traditional furniture companies. The distributors will occasionally take on a new line -- happily, this has helped Willamette Furniture Mfr. ABC ManufacturingABC Manufacturing is a division of Haines Furniture, the second largest manufacturers of mainstream home furnishings. There are also some traditional manufacturers still making desks as part of furniture lines focused mainly on home furnishings. Published research indicates that 51% of the total sales volume in the market goes through the retail channel, most of that major national chains.
The ergonomics, design, accommodation of the computer features within the high-quality feel of good wood, is much more important than mere price. We see very good quality product, and an excellent sense of design, but little movement in channels or catalogs. Another 23% goes through the direct sales channel, although in this case direct sales includes sales by distributors who are buying from multiple manufacturers. We are also seeing that assembly is critical to shipping and packing, but our customer doesn't accept any assembly problems. We need to make sure that the piece comes together almost like magic, and as it does, it presents a greater feel of quality than if it hadn't required assembly at all. Weaknesses: ABC has not seemed to understand our niche, where to find the buyers, how to market as a specialty niche instead of the more traditional furniture channels.

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