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30.11.2014
The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market).
To better understand the marketig mix click on the below link to see a brief summary of the marketing mix for NIKE.
Statement – Successful companies have different marketing mixes for different products. Now that the 2016 BMW 7 Series is finally out, it’s time to take a look at how it stacks up against its main rival, the Mercedes-Benz S-Class.
Ever since I attended a private viewing of the car a couple of days ago, the main question on everyone’s lips once I told them I saw it in the metal was: how is it compared to the S-Class?
It’s a fair question after all, one that shows the fact that at the moment, the Benz is at the top of the trophic tree and it plans to stay that way. Moving into the petrol range of engines, we find that the cheapest version of the S-Class is the S400h model, the direct rival for the new BMW 740e. In terms of power and displacement, both cars use 3-liter turbocharged mills but while the three-pointed star brand went with a V6 configuration, BMW stayed true to its core and is using an inline 6-cylinder version. The direct rival from Mercedes-Benz would be the S500 with its 4.7-liter twin-turbo mill producing 455 HP and 700 Nm of torque. As you can see, the BMW will have prices mostly smaller than its direct rival when it comes out.
The 2011 Chrysler 200 Touring Convertible starts at $26,445 and the Convertible Limited starts at $31,240 excluding $750 destination. Redesigned and re-engineered for 2011, the Chrysler 200 Convertible is unique in the standard specialty segment as a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the power top is dropped. With a new exterior design, refined ride and handling characteristics complements of an upgraded suspension, an efficient new powertrain, safety features that are all standard on every model, and a beautifully crafted all-new interior, the 200 Convertible stands alone in the segment for customers who crave the wind in their hair and sun on their face. The new exterior design and sheet metal upgrades for 2011 include: front and rear fascias and fenders, grille featuring the new Chrysler brand winged badge, new hood, LED light pipe accents in front headlamps, rear deck lid and exterior mirrors, new projector headlamps and fog lamps, new LED taillamps and an LED center high-mounted stoplight.
The 2011 Chrysler 200 Convertible provides drivers a fun, confident, handling performance in all driving situations, whether it's commuting to work or a weekend adventure on scenic roads.
Customers will drive with confidence in the Chrysler 200 Convertible and experience less body roll, reduced vehicle shake on uneven road surfaces, improved isolation on rough roads, better steering precision, response and feel and increased grip with new premium tires.
A new and improved powertrain lineup also contributes to the new 200 Convertible's driving experience. The all-new interior for 2011 allows customers to step into a level of craftsmanship, content and comfort that is world-class.
The new Chrysler 200 Convertible offers customers innovative features to keep them connected and make the drive something to look forward to. With every available safety and security feature standard in the new 2011 Chrysler 200 Convertible, consumers receive peace of mind at a price they can afford. The 2011 Chrysler 200 Convertible is available in three different configurations in the United States - the Chrysler 200 Convertible Touring model, 200 Convertible Limited model and the 200 Convertible S (late availability) model.
The standard specialty segment averages roughly a half million coupes and convertibles sold in the United States each year.
The 2011 Chrysler 200 Convertible is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic, Deep Cherry Red Crystal Pearl Coat, Bright White Pearl Coat, Black, Sapphire Crystal Metallic Clear Coat or Tungsten Silver Metallic Clear Coat (late availability). The next post in this blog is VW Takes Top Spot in 2010 Total Value Awards, Ford Beats Honda and Hyundai Sonata Gets Highest Score in History. We don’t just test your ideas, we bring ideas to you along with our ability to test and optimize them to maximize growth opportunities.
New products and services are the lifeblood of a company, but identifying and optimizing meaningful innovations–products and services that are not only appealing, but also highly profitable–is extremely difficult. Our Concept EngineeringTM and DiscoveryTM Simulated Test Marketing Model are survey-based research and modeling tools to enrich decision-making about features, benefits, pricing, and marketing planning with a full understanding of bottom-line implications before going to the prototype stage or a real-world launch. Generate ideas and discover new product and service opportunities give a specific customer target and positioning. Test thousands of alternative concepts in terms of sales potential and profitability, not just product appeal. Forecast month-to-month performance of the plan in terms of brand awareness, trial, repeat purchase, revenues, share, and profitability. We can also assist you in determining the optimal price of a previously-configured product or service concept. You can learn more about our Discovery Simulated Test Marketing Model and how it can help you develop a marketing plan to support marketplace success here. Audi Australia has just launched the all-new A6, offering three six cylinder engine choices, with two four pots to follow later this year.
The three initial models released all feature Audi’s S-line bodykit and quattro all-wheel drive. Once again, Audi sets the standard with this latest generation of executive sedan featuring groundbreaking solutions in every area of technology. With the new A6, which is the seventh generation of the model, Audi is revolutionising the executive class.
The new Audi A6 will debut in Australia with three powerplants: two petrol engines and one TDI unit.
Among the benchmark technologies the A6 boasts is the latest version of Audi’s Drive Select dynamic handling system, which now includes an additional mode – the Efficiency program. The body of the new Audi A6 is exceedingly light, stiff and safe, thanks to an intelligent composite design concept.


Depending on the version, the new executive sedan weighs up to 80 kilograms less than its predecessor. Audi is launching the new A6 with a choice of three powerful, highly efficient six-cylinder powerplants. Each of these three engines also makes use of technologies from the brand’s modular efficiency platform – the innovative thermal management concept, the start-stop system, and the energy recovery system. Each engine features a wide gear-ratio spread and low internal friction, thereby making a significant contribution to the sedan’s efficiency. Thanks to its sophisticated design, the chassis of the new A6 combines sporty precision with supreme comfort. The quattro permanent all-wheel drive is standard in the three A6 models offered from launch presented in its latest stage of evolution – its crowngear centre differential and torque vectoring function guarantee supreme traction, stability and dynamic response. Every detail of the interior is a testament to the care that Audi invests in car manufacturing. The new Audi A6 features the logical ergonomics concept that distinguishes all of the brand’s models.
Other hugely desirable highlights include the top of the line Bang & Olufsen Advanced Sound System.
Among the cutting-edge driver assist technologies available in the Audi A6 are head-up display, night vision and Audi lane assist. The iPad Air 2 and the iPad mini 3 may have a lot of new hardware features going for them – including better screens and faster processors, but what’ll get holiday shoppers flocking to the Apple Stores in droves has absolutely nothing to do with how better their cameras are or how faster they load apps.
The iPad Air 2 price is $499, making it pretty expensive when compared to some other tablets, but not expensive for Apple users who’ve purchased a full-size iPad in the past. The iPad Air 2 itself has a new display technology that allowed Apple to make it the 18 percent thinner than the original iPad.
We’ll never know for sure why Apple decided to introduce such ultra low pricing for the iPad line-up. I’d say it’s more likely that Apple needed to reconfigure iPad pricing because of the increased competition it’s seeing for tablets running Google’s Android operating system and possibly even Microsoft’s Windows operating system.
Those who need the most modern, cooler toys are going to scratch their heads at the new pricing and then purchase the iPad mini 3 and the iPad Air 2.
As I said before, in terms of design, the Merc walks it but only when it comes to exterior design. That’s because I hate the enormous screens that Mercedes went with for their flagship. The cheapest Mercedes-Benz S-Class you can get there is the S 300 h Limousine, with a starting price of €81,753.
The direct rival for that model would be the BMW 740i xDrive but, unfortunately, the pricing for that model isn’t available just yet. BMW uses a 4.4-liter twin-turbo mill for its 750i models that is said to have been improved for the new generation of cars.
In this case, the rival will be the Mercedes-Benz S550 (without 4Matic because that’s not available in the US) which has a starting price of $94,400.
That’s a surprise all in itself as usually, newer cars tend to come out with a higher price tag than their older rivals. Consumers can choose from two automatically latching tops, a body-color painted steel, retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob. Virtually every part of the suspension has been retuned or redesigned for 2011, including 22 of 28 suspension bushings. The 2011 Chrysler 200 Convertible is offered with the available new 3.6-liter Pentastar V-6 engine which provides an exhilarating driving experience that offers customers the best of both worlds - outstanding V-6 horsepower and exceptional fuel economy. The all-new one-piece instrument panel, bezels, gauge face and Chrysler steering wheel transform the driver's seat into an elegant atmosphere.
Features include new ambient interior lighting and a new Chrysler brand steering-wheel with integrated controls that allow the driver to operate the radio, cruise control, handsfree phone and other vehicle functions while keeping their hands on the wheel.
The 200 Convertible's standard safety features include: advanced multi-stage front passenger air bags, front-seat-mounted side air bags, electronic stability control (ESC) with brake assist and traction control, four-wheel anti-lock brakes (ABS), Brake Override, active front-seat head restraints, Lower Anchors and Tethers for Children (LATCH) child seat anchor system, remote keyless illuminated entry, SentryKey engine immobilizer and security alarm.
All are packed with style, safety, innovative features and a dynamic, open-air driving experience at a surprising value.
The new 2011 Chrysler 200 is uniquely positioned as an exciting alternative for customers that want a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the top is dropped. Past work includes new consumer packaged goods, financial services, industrial product and service solutions, and store designs.
Our state-of-the-science tools are grounded in financial data to ensure you pursue a financially-optimal product and pricing strategy. You need to get a product and pricing strategy in place that will minimize risk and maximize growth.
You will also have the ability to test different marketing plans and budget allocations, as well as understand the effects of potential competitive response.
To do this, we investigate exactly what forces influence your target customers and plan accordingly.
The quattro system features a crowngear centre differential and torque vectoring trickiness as well. Featuring numerous technical innovations, this car will write the next chapter in the success story of the A6. Featuring many technical innovations, including lightweight aluminium design, this car will write the next chapter in the success story of the A6.


More than 20 percent of the body is made of aluminium, with numerous aluminium components and high-tech steels reduce its weight by some 30 kilograms compared with the previous model, making it the backbone of a systematic lightweight design concept.
A composite steel-aluminum construction, the body weighs approximately 15 percent less than a conventional all-steel construction. Audi – the lightweight design pioneer of the international automotive industry – has once again reversed the weight spiral, raising the bar for lightweight design. All of these engines are married to Audi’s quattro all-wheel-drive system and seven-speed S tronic transmission.
Fuel consumption has improved by up to 21 percent compared with the previous model – a leading figure among the competition.
Its links are made of aluminium; the power steering features a new electromechanical drive, making it highly efficient. For enhanced comfort, Audi also offers adaptive air suspension with controlled damping as an option.
Audi also offers the optional sport differential, which actively distributes torque to the rear wheels. The salient element is the “wrap-around” – an inlay encircling the driver and the front-seat passenger.
All materials, including an innovative layered-wood veneer, have been selected and crafted with the utmost care. The efficient deluxe automatic air conditioning and the latest-generation MMI radio operating system are standard. With the iPad Air and iPad mini dominating the high-end tablet space, both companies moved aggressively into the cheap tablet space.
Normal users will likely have a different reaction, snapping up the $249.99 iPad mini in droves to get what roughly amounts to the same software experience – sans faster processors. To me, they just ruin the car, being close to the only rectangular shapes in the cockpit compared to everything else. We’ll have to drive it to see for sure how all the tech works but what I had the chance of testing first-hand, showed that there are a couple of things extra the BMW has compared to its rival. That’s because the Merc uses a V6 3-liter diesel making 258 PS while the BMW will have a new-generation inline 6-cylinder 3-liter mill making 265 PS. At the moment, the S-Class range doesn’t have a rival for this particular model in the US. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a surprising value. Upgraded seats with a new design that incorporates more cushion material and revised spring geometry, as well as new leather and cloth seating materials and six-way power driver and front-passenger seats envelop the driver and passenger. If you want some more bite from your A6 then you can opt for the supercharged 3.0 TFSI and its 220kW at a starting cost of $121,500. The range of assistance and multimedia systems is extensive, and operation is intuitive and user-friendly.
All variants come standard with quattro all-wheel-drive system and Audi’s seven-speed S tronic transmission. The long bonnet, the low, sweeping roofline, and the prominent lines on the flanks create a sleek and dynamic stance. Its stiffness, vibration characteristics and crash performance are impressive, as are its aerodynamics and aeroacoustics. Precision tuning of all components and systematic hydraulic damping in the axle and drivetrain bearings provide excellent vibrational comfort.
The executive sedan has wheels ranging from 17 to 20 inches in diameter, with powerful brakes behind them.
The elegant face of the instrument panel underscores the sleek quality of the cockpit area. Perhaps the most interesting part of Apple’s new iPad mini 3 pricing is that iPad buyers can now take screen size out of the equation.
Microsoft’s own Surface 2 devices start at $449, but Windows hardware partners are introducing 8-inch tablets that are available for around $249.99. At least, that’s what they’ve done when Apple used similar techniques to boost sales and clear inventory of older iPhones and even the ridiculously successful iPod. The track is an inch wider, tire width has been increased from 215 to 225 mm and the Chrysler 200 has been lowered 12 mm in the front and 6 mm in the rear for a lower, wider, more substantial stance. Designers developed the new 2011 Chrysler 200 with new "soft touch" armrests and instrument panel and new, premium interior finishes for touch points that are not only pleasing to the touch, but also to the eye. New heating and cooling outlets in the instrument panel offer improved design and functionality and complete the beautifully detailed interior. Users who want a bigger screen can opt for last year’s device hoping to save a little money instead of upgrading. The proven 2.4-liter World Gas Engine, has been recalibrated and is now mated to a six-speed transmission for a fun and fuel-efficient driving experience. Users who really want the performance that only this year’s iPads can provide can get the iPad Air 2 for only $100 more.



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