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Sport is inherently social, however many sporting organisations have chosen to steer well clear of social media due to the bad wrap it has received in the press – largely as a result of it being misused by athletes. The majority of sporting organisations within Australia (National Sporting Organisations, State Sporting Associations and Clubs) have limited resources.
Your coach is able to save considerable time and money by having a process in place whereby all athletes, officials, spectators and support staff know to check Twitter one hour prior to a scheduled training session to confirm that it is still on and find out any specific requirements for the session. Listen, Learn, Respond, Connect – Social media (when used effectively) can be an important tool of engagement and provide enrichment for members of sporting organisations. Identify, encourage and support your social media champions – If you listen, learn, respond and connect effectively, you will start to build an engaged on-line community.
Given the history of sport and social media, it would be remiss of me not to mention the things that sport should take into consideration when setting up and maintaining a social media presence. What are you trying to achieve? – Like anything you do, you need to work out why you want to be there and what you want to get out of it.
Where is your audience? - Once you can identify where they gather (both on and off-line), then you can build a presence in those places. If your only knowledge of the social media and sport cocktail comes as a result of press coverage, then the thought of developing a social media presence for your sporting organisation may seem daunting. Do you have a positive example of how a sporting organisation has effectively integrated social media within its operations? Filed Under: Facebook, Google+, Social Media Platforms, Top Tips, Twitter, YouTube About Loren BartleyLoren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three. As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation.
Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services. Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter. Feel secure and stable in your kayak while fishing with the Scotty Stabilizers attached to your kayak. Drink holders, tarp clips, anchor locks, oar collars, leashes locks, the new Bait Board and more! Use these free images for your websites, art projects, reports, and Powerpoint presentations! Detailed teachers' notes giving ideas on how to introduce this activity in the classroom are available on our NRICH website.

You might like to find a few different balls at school to get a feel for their different sizes before trying this challenge. If a line is drawn on the ground and the balls are put on that line with each ball touching the one in front and the one behind, which arrangement makes the shortest line of balls? Detailed teachers' notes giving ideas on how to introduce this activity in the classroom are available on our NRICH website, where you can also find thousands more mathematical resources including problems, investigations and games for all ages from 5 to 19..
Rather than focusing on the negatives, sporting organisations should take a look at how businesses and other sports have used this media effectively, the opportunities that social media provides and how this can be replicated within the context of a sporting organisation. They rely heavily on volunteers, particularly at club level, and in most cases have limited (or in some cases no) marketing budgets.
Your social media platform(s) of choice provide a place for your community to meet, connect, discuss and share their common interest (your sport) between organised activities, such as training, competition and any special events that you organise.
Through this process you will start to identify the passionate and influential individuals within your on-line community and those that will champion your cause on your behalf. Feel free to subscribe to Impactiv8’s FREE monthly e-news to gain all the latest social media insights.
If your only reason is “because everyone else is doing it”, then unfortunately that is not going to be enough to be successful.
It is no use investing all your time on Facebook if the majority of your customers prefer to use Twitter.
Hopefully this has demonstrated that the benefits far outweigh the risks if implemented correctly. Sports organisation need to recognise that they are now brand icons, and athletes are celebrities in their own right.
I get very frustrated at the traditionalist attitudes at sports clubs undermining the opportunities provided by new technologies. As well as learning from successful businesses case studies, they should also learn from the mistakes made within sport and ensure good policies and procedures are in place to prevent similar incidents within their sport.
I am yet to come across a sport that is not trying to increase participation and attract and retain good people, whether that be athletes, coaches, officials, administrators, support staff or fan base. If there is a tweet from the coach, then they should follow whatever instructions are given; be that cancellation due to poor weather, change of venue or the need to bring extra equipment.
National Sporting Organisations can then be aware of issues as they occur and respond in a pro-active manner.
They do this from the comfort of their computer or mobile device at a time that suits them.

You need to know what you want to achieve from social media so that you are able to measure whether or not you have been successful. Therefore it is important that any social media polices or guidelines you develop are refined regularly to meet with new requirements. Even when the technology is implemented and proven to be successful, the lack of enthusiasm towards the benefits it brings can be very de-motivational.
Similarly, State Sporting Associations, Clubs, athletes, coaches, officials, administrators and spectators can gain information directly from the content the National Sporting Organisation shares on the social media platforms that they have chosen to follow the National Sporting Organisation on. Sporting organisations can use the social media platforms they have established to engage with their community, develop relationships, determine what their community wants from your organisation and respond to their needs. These types of people often just rise to the surface and can be identified by their behavior – sharing your content, raving about your organisation and jumping to your defense. This means setting SMART goals as you would with all aspects of your business plan, of which your social media strategy (once developed) should form an integral part. In addition to this, your social media policy should be consistent with your member protection policy, child protection policy and disciplinary and grievance procedures (to name a few) and should be shared with and referred to regularly through your on-line communities. You need to consider what resources you have available to develop, implement and monitor your social media strategy in line with your business objectives. Do you have a person (or better still people) with the appropriate skills, expertise and interest for you to be successful? Start with one or two social media platforms and then build from there (if you need to and have the resources to do so). I’m fortunate enough to (finally) have enthusiastic management using social media in club promotions, but it has been a long, hard slog.
Listening is key to social media. Listen to your audience, learn from them and then respond by giving them what they need, rather than what you think they want.
When you find these people, treat them like royalty, particularly if they have a lot of influence (and by influence I mean loads of on-line friends and several communication channels, such as a personal blog or their own YouTube channel that they include content about your sport on).
It is through these kinds of relationships that you are able to increase your reach and gain greater success as people are more likely to take action if referred to by a friend rather than asked by an organisation, as was the case in many of the examples above.

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