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At MailChimp, we believe that great customer support is about more than making customers happy. Click the MailChimp links for a customer and at a quick glance, you can see the full history of campaigns sent to them, and you can see how engaged they are with your emails. Design What is are the first thing a visitor will look at before signing up for a paid service? Shopify has a well-designed and bright pricing page that uses a lot of great techniques that likely turn into high conversion rates.
Featured and "Most Popular" plan is highlighted visually, and uses the term "Most Popular" for social influence.
Wufoo's pricing page matches their overall brand and style with quirky typography and a colorful design. Freckle really emphasizes the little risk involved, which can be a great influencing factor to get more visitors to sign up, and then turn into paying customers later. Throughout the whole site and on the pricing page again, Freckle emphasizes how the app can earn you more money. The freelancer plan is likely their most common, and it's the cheapest, so it is highlighted. To the right, a quick list of features is included, and those features that are unlimited are bulleted first, making each plan seem more valuable.
CobbleStone is a service that offers website solutions for churches and such organizations.
Each plan lists the type of organizations that would benefit most from each plan, making it seem more individualized, and helping the visitor choose a plan that's right for them.
The banner above tells visitors if they sign up today, or relatively soon, that they get a special money-saving benefit. Highlighting the "starter" plans with a 14-day free trial ensures that individuals and smaller businesses don't need to make a commitment.
The last service, "proofing," is not the same type of service as the other three, so it is separated. ConceptShare's pricing and plans page is also very simple, with no side content or otherwise that can be distracting. There is a unique design to the 30-day trial offer, giving it some personality and more attention. Fluxiom has a nice, dark, and sleek design, matching their branding style and business personality.
Zendesk has a really catchy sign up page design, and also features a few elements that definitely help the site obtain more sign ups. The pricing page has a sign up form right on it, as opposed to leading separately to a sign up form like so many other pricing pages.
The Litmus pricing page design offers a clean table with a nice use of icons, even spacing, and some great sleek design features. There is a nice separation between the pricing table and a quick pitch to get users to sign up. Plans are separated into three main categories, depended on how the user wants or needs to use the service: monthly, pay as you go, and high volume. Because there are so many plans, they are broken down into the three sections, and then into the comparison of two features, subscribers and send limit.
Squarespace's pricing page design is very sleek, giving the app a quality feel that's worth paying for.
Typekit creates a clean and to-the-point pricing page with a simple list of features, prices, and plan names. The featured plan also breaks down the cost: "That's just $4 per month!" This can help those who choose this plan see that it's a small investment for what they'll get out of it.
The Big Cartel pricing page is designed beautifully, as it should be since the service is aimed at designers and other creative people.
The three sections featured allow all the content and plans to be broken down into different types.
Separated visually from the other plans, the theme club is featured in the top table as well. Pricing pages can vary in design, but many of the trends we see in the execution can be beneficial to use in order to obtain more sales.
Opinions expressed in this article are those of the author and not necessarily those of Onextrapixel. Join the community and stay updated with useful design and development resources and materials for FREE. It can help your support team answer questions like, "Is this a loyal, engaged customer, reading all our latest news? Did this customer receive and open that recent apology email about our server outage, and the refund we’re offering? Getting a visitor to try something is usually a sure-fire way to get them to eventually sign up for a paid subscription. Note how the features are organized vertically to create a nice and easy-to-read pattern of "checks" as the plans increase in value. As the visitor decides which plan to go with, going with cheaper version was more likely to be their decision as they had to go across the page to "choose it." Wufoo's pricing structure likely benefits most from visitors signing up with a free or cheap plan, and upgrading as necessary.
For those that need this plan, clicking on it separately from the other plans can make the visitor's choice feel more involved and "special" from the rest of the plans.

Note that "Core" is the featured plan, and the term represents something that is basic and complete. The middle plan offers a different color for the header text, and is strategically placed in the middle. By laying out all the features and using this simple list-style design approach, all plans do not look equal. It separates the four plans into two primary groups: the ones that offer a 14-day free trial and the two other plans that do not.
This helps organize the table, but also helps the user understand that this can be an add-on service, not just a service in itself. Again, no risk for anyone who would like to try out any plan for themselves or their business.
The headline also offers strong words, "Register Now," and gives the user their own choice of registering or taking the 30-day options. Again, their choice means they're more likely to sign up if they feel they have more control over their purchase. Their pricing page is simple and gets right to the point with a stylish and minimally designed table. As the user spans across the page, they review all the options, and come to the result of the solo plan, which is likely what most users start out with anyway. There are several design details, from the headline, right down to each button, separator, and border. It adds value to the entire application, and creates an inviting tone that many visitors will want to come back to if they are debating between similar applications. This makes each easier to read, and the separation of each plan helps users consider each one carefully. Of course, the goal of any application or service is to get people signing up, whether it's just to try it out or as a paid subscription. While the slashed prices are the real price when paid monthly, they slash it down to the real monthly value if the customer were to pick annual payments. It also mimics the design style of the rest of the site in the header, unifying the pricing page with the brand. This separation makes each stand out more, and since the no-risk message is to the left, it has higher hierarchy. This is a selling point for the service in general, even though it's not necessarily needed in the plan comparison table. There are other features on the pricing page besides the actual plan overview, just in case a user is still undecided. This creates a different type of organization that is likely more beneficial for the type of content that Mailchimp wanted to include on this page. This can help customize each solution per user's needs, and help the user feel like they're in more control over their decision to pay for the service. With an easy layout of features, the user can decided more easily the plan that's just right for them.
Mailchimp offers a free plan, gets users hooked, and then upgrades them to paid plans when necessary.
This creates social influence — if more people are really picking this plan, it must be the best deal. This is likely their most popular plan, and the plan they aim to sell to their target audience.
This pricing page is a bit interactive, allowing a wide range of content to be useful in a small organized table. This helps the user easily find information on each feature, and allows Big Cartel to create selling points. This can help win over many customers compared to similar services, and help them feel like they’re getting a personalized approach automatically. This makes it easier for members to decide what they'll need, dependent on how they want to use the site. Upon clicking the "Find out more" button, the page slides down to the separate section on the theme clubs. All features listed are unlimited, creating a sense of no limitations and making Harvest a smart investment.
It guarantees that no credit card is required, and also that they don't need to decide on a plan now - they can choose it later after trying Harvest out.
The limitations of the free plan mean users are likely to upgrade if they feel they’re getting a good use out of the application.
This creates visual appeal and likely has a positive effect on the conversion rates for each plan type. We see this in a lot of pricing tables, but this table does something unique: it sizes the rest of the plans based on hierarchy accordingly. There's no risk in trying it out, and Ronin can get more sign ups, which leads to more paying clients. Some of these trends include the use of featured packages, feature lists, no-risk reassurance, and design techniques to make certain packages or plans look more valuable and reputable.
She specializes in responsive web design, progressive web technologies, and also knows her way around most CMS's and PHP.

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This means that if a customer is complaining that they never got a certain email, you can verify whether the campaign in question was actually sent to them. It can influence what service is sold, and help potential new customers navigate to what they need. There is one plan, "Starter" that is smaller, but its name implies it is under featured and only be to used when starting out. Having a nice (and in this case, overly nice) design makes any product, application, or service seem more valuable and reputable.
Placing the trial in the same format as the other plans mimics a free version of the application. Different users may be more inclined to click on different wording options, depending on how secure they feel with dedicating their finances to a new application.
What's great about the service is you never have to feel like you overpay, because you can pay for only what you need at the time.
This will also ensure longer term contracts that will earn Squarespace a better income as well.
This separates the quantity of core features in each plan, and then the additional features. The design is effective with this style because the site is geared towards creative people. Then, down below, we have a pricing section for club plans, one for regular members and the other for developers. Then when they go to buy them, they can choose a plan to purchase that theme or more if they are interested after looking through them. The Team plan gains the most attention, while the other two paid plans sit next to it a bit smaller, and the free plan is the smallest. The free plan is for anyone just starting out, but the solo plan seems more suitable and more of a 'complete' version for any freelancer or solo entrepreneur.
The startup provides dozens of data connectors in order to aggregate data from multiple sources a€” Bigquery, CSV, Excel, Intercom, Google Analytics, Salesforce and more. Let's look at a showcase of today of pricing pages in web design, and then look into why they're successful.
All of the other package's names make them seem like upgraded versions of the core, and more valuable.
You can name a data point for business intelligence purposes, and chances are BIME already supports it. Then you can create interactive dashboards, advanced visualizations or exploit the results using SQL queries. The design of a pricing page and the way it is displayed can have a lot of influencing factors on whether those interested visitors sign up or not. Everything is fast and distributed, you wona€™t have to manage servers to do these data manipulations.2014 New Zendesk Voice raises the bar for phone supportHelpdesk service Zendesk updated its phone support feature Zendesk Voice. Leveraging Twilioa€™s global network of data centers, calls are delivered quickly and clearly.
You can launch a call center in minutes by using built-in functionality that allows agents to make and receive calls from within the browser, or forward calls to another line. By bringing customer information, contact history and internal knowledge bases right into the agent desktop, providing phone support has never been easier. 2014 Zendesk adds business intelligence toolCloud-based customer service app Zendesk has released a new feature called Zendesk Insights that purports to give companies a deeper understanding of their customer interactions, using data culled from simply working with the Zendesk service.
This new tool gives access to pre-built dashboards that provide insights based on their industry, so, for example, if your industry average customer satisfaction score is 85 and yours is 80, you need to work on improving that. After all, the latest movies about zombies (in particular "World War Z") let us know one simple and terrible truth: Zombie apocalypse can happen any day. For example, Zendesk will help crysis organizations to support citizens and answer their questions about how to fight zombies. And even when all support staff die - the online knowledge base with the most frequently asked questions will work. And HootSuite will notify you about  the Zombie apocalypse explosion, give you useful information and updates on #zombie hashtag, show you places on the map where alive and dead concentrate, by the number of posts from these areas. That's why they developed (as they say) the world's best self-service portal Zendesk Help Center. It combines support forums (customer community), knowledge base and customer spaces, where they can send private or public requests. It supports mobile access (both for clients and tech support staff) and provides integration with social networks Facebook and Twitter. And the coolest feature of the new tool is the template editor that allows you to "seamlessly" integrate self-service portal in your website.

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