Sponsored content is written by Global News' editorial staff without any editorial influence by the sponsor. Sponsored content is written by Global News' without any editorial influence by the sponsor. Lacavera says the markets where his company operates have seen prices drop by 18 per cent.He says Verizon never was needed to build a competitive telecommunications market in Canada.
Could shopping for a cellphone plan get easier with the possible entry of Verizon into the Canadian market? On June 26, media outlets reported that Verizon had offered to buy Canadian upstart Wind Mobile with an initial bid of $700 million, and was also in talks about buying fellow upstart Mobilicity. Formerly known as the Bell Atlantic Corporation, this New York-based telecom was founded in 1983.

Benefits could also include eliminating roaming charges when Verizon customers travel anywhere in North America. However, the Canadian carriers, and some analysts, have suggested that Verizon's entry into the Canadian market could force the big three to focus on competing with the giant, which could result in job losses and a slowdown in efforts to expand advanced wireless services to rural Canada.
Grant suggests that demand would drive Verizon to invest across the country, not just in major cities.
Full-page newspaper and online ads are part of a campaign launched by the three to change public opinion and try to push the federal government to adjust its policy. A large part of the Canadian telecom companies' argument is based on the idea of an unfair playing field.
But while it's the first time in 25 years that a section of the spectrum is for sale (the last one took place in 1985), Grant notes it's not the last time.

But ownership restrictions were lifted on those "new entrants" with less than 10 per cent of the market share of all telecommunications services, which includes not only wireless but also home phones, fixed-line internet and TV. Incumbents call it the most valuable one ever sold because towers using its frequency have wider coverage, which means fewer towers would need to be built to cover a particular area.

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