It looks like Google is making more small changes to how its displays local search results — but these are small changes that might have a big impact on both local businesses and the users searching for them. On a number of searches I’ve done, it appears that Google has pulled phone numbers from the 7-pack display.
It’s certainly a cleaner look for the 7-pack, but it adds another step in the process of search-find-contact. This is similar to how Yahoo has allowed users to indicate bad data in local business listings since early 2007.
If they are in fact pulling the phone numbers, it’s probably to force people to buy local listing ads (when available) because those include the phone number. Apart from your company name and URL, the only other component for company differentiation and visitor evaluation is the reviews. Even then, one can’t assume that many more reviews are either good or bad without reading them.
Looks to me like Google has taken a page from Chicago and Illinois sleazy politics, its called pay to play (or your out). I’m still seeing phone numbers in all the searches I am doing (including the aforementioned Bradford PA restaurants)- hopefully this was an anomaly? I have to admit the look is cleaner but yes just another level of click through until you get to the number.


Think maybe Google learned something from PPC crowd using Phone numbers in ads to avoid paying for the click?
They’re just way too busy running all kinds of Beta tests, and not smart enough to pick up on how maybe phone calls for local biz are more important than click-throughs.
Matt, Google maps hasn’t been displaying at all on my local searches for a couple of hours.
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If I search anything related to local web design or search engine marketing the maps are gone. You would then call your local carrier to confirm that it is a number that you can move into your carrier’s system. Our phone dating service allows you to meet people in a safe environment that is easy to use, quick anonymous and discreet. To get started, enter your area code into the search box on this page to find your local phone number. Authoritative OneBox?) Not only is the business phone number also gone from this display, but it’s been replaced with a question from Google: Is this accurate? When you call our system, voice prompts will lead you through setting up your free trial membership.
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