The more consumers grow to know, like and trust a specific brand, the more they are likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market.
A website today is as essential as the name of your business, your phone number, or your retail store front.
Cinnamon the Algae-Covered Goliath is writing up this post, but we feel a little sorry for anyone whose middle name starts with a B. When you have confirmed your password, you will be able to log in through Facebook on both sites.
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They are graphical displays of a company’s unique identity, and through colors, fonts and symbols they provide essential information about a company that allow customers to identify with their core brand. Although there are many choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos. Between Kristen Bell's overjoyed sloth story going viral and everyone trying to figure out what their blues name (and every other kind of name) is, it seems only logical that someone out there would make a sloth name chart. For this reason, a well-designed logo is an valuable part of any company’s overall marketing strategy.
Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Seventy-five percent of consumers look online first for local business information, yet research has indicated that about only 50 percent of small businesses in the U.S. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

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