You may already use mobile apps and devices to check your email and participate in social networks, and even work on your online courses. Earlier this month I was privileged to present a technology workshop with Shirley Rowe, a career coach and educator, at the National Career Development Association‘s annual conference.
Keep in mind that while there are countless mobile options out there, they are just one more resource for your career development and job search needs.
As I revisited the list of apps Shirley Rowe and I presented to career counselors, with your needs as a student job seeker in mind, I reached out to her for additional suggestions. Dropbox: I recently discovered the benefits of this cloud storage system while working with Rowe on our conference session. How to Tie a Tie: Turn your device into a mirror so that you can learn to tie a variety of knots along with interactive illustrations.
Scarf Fashion: From the same developer as above, this one includes step-by-step instructions for 50 stylish scarf techniques, many of which are suitable for interviews and the workplace. Add alert notifications to your accounts so that you can react as quickly as possible to new job postings that match your criteria. Go beyond job search functions to access industry-related materials on these apps, such as articles, events, and current trends to extend your research into your field of interest.
How do you use mobile technology to further your career and find out about employment opportunities? By the end of June in 2013, Chinese netizens number reaches to 591 million, with 79.6% search engines usage, which contributes 60% of all internet traffic.
Search engine optimization is a great plus to your communication, it could increase your website’s visibility and bring traffic. SEO, SEM, LBS, Mobile marketing lay a much more solid marketing foundation for your brands. In a research study conducted by Google in partnership with Nielsen which analyzed over 6000 mobile searches, they discovered that mobile search is goal-oriented and conducted to help make a decision. In addition, 81% of mobile searches are driven by speed and convenience because a mobile device is always on, always accessible.
And the outcome of a mobile search is valuable to all businesses, not just business to consumer, as 73% of mobile searches trigger additional action and conversions such as additional research or contacting a vendor. And don’t think that because someone is home or at work with a desktop available, they are not using mobile search. As a baby boomer, I wasn’t brought up with a mobile device in my hand plus my years in high tech may have made me a bit more tolerant of technology that is not quite up to speed (pun intended). After leaving a house full of teens (and adults) using their iPhones to search, surf and socialize, I decided to use my smartphone on the drive home to research getting an expansion SD card for my Gallaxy Note II. What this means for our businesses is that we can no longer focus on the online user experience solely around the desktop browser.
Reorganize your website content to ensure important content is seen first, including your address and a click-to-call phone number.


Add more visual content to your marketing as mobile users are more likely to watch a video or share a picture. Integrate mobile advertising options into your Google AdWords campaigns using enhanced campaigns, making it easy for you to manage your campaigns across all devices with the right ads, based on their specific location, time of day and device type. Mobile is another marketing channel that needs to be a meaningful part of your marketing strategy starting now. Its always ready for me for my local business but targeting only local business might not increase your benefit so you have to target both in long term period. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan. They further extend the flexibility and convenience of online learning, but are also helpful for career-related activities and job search tasks. This session provided career services professionals with mobile app suggestions when working with each other and with their students and clients. If there are too many steps or screens, or you need additional apps or plug-ins to make it work for you, you aren’t as likely to put it to use.
Convenience is one goal of adding mobile devices and apps to your routine, but realizing these benefits means finding apps that support your use. Brand new tools may not have collected a lot of user feedback yet, but many apps include information about user satisfaction. Use them along with other online and on-ground resources available, including social media, your school’s career center, and professional networking activities. Use Mindmeister as a visual design tool to illustrate, for example, a list of industries to consider or the components you want and need in your next job.
The tools are designed to help you get there through prompts that clarify your situation, lay out your options, articulate your priorities, and motivate you to take action.
Veterans can use this tool to search for jobs that match their military experience and are available in their local area. This is a time saver that prevents you from having to re-enter your preferences every time you access the app. You just need to make sure you have a official website ready to embrace these online visitors.
We don’t judge if this is right or wrong, but mobile internet-accessing is indeed dominating. That fact doesn’t seem surprising as it appears that people are tethered to their smartphones as if it is an extra appendage.
Whether people are at home, at work, on the go or in a store, web search from a mobile device is not a frivolous activity.
63% of mobile search triggered actions within 1 hour of the initial search and 55% of purchase related conversions occur within 1 hour of initial mobile search.
However, my experience yesterday as we drove home from the family holiday festivities reinforces my belief that we have moved from mobile enabled to mobile optimized as a requirement for your web presence.


In fact, designing the user experience around the mobile device user first and then expanding it to the desktop is an important shift in our thinking when designing our marketing campaigns, one that will make the user experience better for both. If appropriate, add Pinterest, Twitter Vine, Facebook, Instagram or other more visual social media sites to your marketing plan. Check to see if your email service provider has templates that support both browser and mobile devices and can send the correctly formatted email to those who choose mobile. Understand your customer and integrate mobile into your marketing plan to ensure you are able to satisfy their needs, no matter what device they are using to find the solution to their problem.
In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. The conversation that continued after our presentation led to options that students and job seekers could benefit from on their own.
Think about where mobile products and services can fill any gaps in your research and outreach. Some include paid options, but all are free to download and use in the ways indicated below. I could also make quick edits and updates that everyone was able to view as soon as they connected to the Internet. Each position links to a website with a more detailed job description and options to apply online. CNNIC claimed the number of netizens with mobile accessing behavior reaches to 464 million. But there is no doubt that mobile search will impact your business and your marketing activities. There are both SEO benefits, usability benefits and conversion benefits of a responsive design. Then make sure all pages, including landing pages, load quickly and all the links and forms work from a touch screen. Look for specific features and functions, such as a searchable jobs database and news about current trends in your field. This app also integrates with your Google Drive account, to increase the options for collaboration and sharing, importing and exporting, and printing.
What are you doing now to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?



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