Facebook Fans & Twitter Followers simply are not enough; you can't take their loyalty to the bank. Better food cost control – The cost of food is already a high expense and throwing away unsold food is a silent profit killer. Real-time live marketing – Aside from traditional print and email marketing, text marketing is the ONLY form of marketing where you can literally think of a clever campaign in the morning and have customers in your restaurant in the afternoon or evening. Cash machine – Having a professionally built and managed SMS marketing campaign is like having a cash machine that literally spits out money at will.
Congressional candidates who are down in the polls often pull unexpected stunts to try to shake up the race — but even the most cunning strategist would have to question the wisdom of publicizing an unredacted list of phone numbers from people who have called the campaign.
After Sanford published his own cell phone number, House Majority PAC, a Democratic-aligned super PAC, included his number in a fundraising email sent Wednesday.

Sanford responded Thursday by publishing a list of unredacted phone numbers from anybody who had called his cell phone in an attempt to publicly shame them. ThinkProgress spoke with three of the people whose numbers appeared on the list – all were surprised and upset to learn their private phone numbers had been published. Thomas, who noted that Sanford did not tell callers that he was going to publish their numbers in this fashion, called the move consistent with his record of dishonesty.
Sanford’s campaign has grown increasingly erratic as polls show him trailing Democrat Elizabeth Colbert Busch, even in the strongly-Republican district.
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Darla, who shares a home phone with her 80-year-old mother and 91-year-old father expressed concern that they might receive harassing phone calls. On Wednesday, in an homage to Clint Eastwood’s infamous RNC chair speech, Sanford used a campaign stop in Charleston to debate a cardboard cutout of House Minority Leader Nancy Pelosi (D-CA).
Tapping an opt-in subscriber list allows you to run last minute specials and deals to move product that would otherwise be wasted.
Meaning, when you feel like doing more business you can run a cool, valuable and exclusive offer to you existing opt-in subscriber lists (AKA action takers).

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