Google announced increase in mobile-friendly update factors, but don't expect another Mobilegeddon. Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015. When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out. The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Feel free to take a look around, meet the Waverunners, and see how the foundation is being set in place, by building a softball powerhouse in Indiana!
Google announced a new update for its search engine that would mark all mobile-friendly websites on the results page, thus trying to help users browsing the web from a smartphone find links that can be properly loaded on their devices.
While Google can’t really do anything about the mobile version of each site, it can actually help users find the pages that could be correctly loaded on their devices thanks to mobile versions. First of all, when scanning the page, Googlebot also searches for software that is not common on mobile devices, such as Flash, and uses text that is readable without zooming. Needless to say, it’s really important for everyone to have a mobile version for their websites, and Google itself admits that, at some point in the future, the mobile-friendly label could help you get a better ranking and thus reach higher on the search results page. Google says that this mobile-friendly label should appear on your search results page in the coming weeks, as the update is gradually rolling out to everyone worldwide. Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. This is compared to what Google was testing a couple weeks ago with a mobile friendly icon in the mobile Google search results.

Google is clearly testing to see if they see a better response from searchers either from showing a mobile friendly icon, a non-mobile friendly icon or no icon at all. While there have been many conference presentations, predictions, articles and discussions that have anticipated this moment, it has finally arrived. Google is also distributing a report that contains data about app discovery, engagement best practices and an argument for its own app-related search ads.
Google says that search-based mobile app install ads are the most effective way to drive downloads. In the report Google also discusses and promotes mobile app engagement ads and app deep linking.
Google is launching its specialized mobile search ads for automotive manufacturers and dealers. First announced in beta last May, Model Automotive ads and Dealer Automotive ads are now available to eligible advertisers in the US. Original equipment manufacturer (OEM) automotive advertisers can run Model Automotive ads on searches for auto makes and models.
The Dealer Automotive ads are available to franchise and authorized auto dealerships in the US. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. Even Android apps that are not installed on your device can now benefit from the mobile algorithm if you use App Indexing. Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up.
Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally.
This kind of sounds like the slow Panda 4.2 rollout, but it is unclear if the rollout will take weeks or months. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up. The result is easy to predict: the layout of the website is really cluttered to fit your screen, text size is automatically reduced, and some pictures are scaled depending on your display size.

What’s more, if you have a website that automatically resizes the content to fit the screen without having to scroll horizontally or zoom, chances are that you might get the label as well. Google says that it’s critical for your website to have links far enough from each other in order to be possible for users browsing the web with a smartphone to easily tap on a specific link.
He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. Google says engagement rates on Model Automotive ads have shown to be 30 percent higher on average compared to standard text ads. The ads include location, directions and a click-to-call button for nearby dealerships and display at the top of mobile search results. The search giant says that half of automotive searches on Google now occur on smartphones — up 51 percent from a year ago. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
We pride ourselves on hard work, dedication, and improvement; while enjoying the game of fastpitch softball. But here Google is using survey data to argue that search slightly beats social app install ads (see graphic above). Searches for pictures of cars and truck brands rose 37 percent year over year, with 80 percent now occurring on mobile.
Our goal as a team is to develop as softball players and build character within ourselves as well as represent our communities as responsible and classy individuals. And searches for “car dealerships near me” have doubled, also with 80 percent of these searches now happening on mobile.
For more background information on Barry, see his full bio and disclosures, click over here.

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