Brian McHarg's strategies for successful cross-browser, cross-platform games development with HTML5.
Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Creative Bloq is part of Future plc, an international media group and leading digital publisher. 49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study released in August 2012. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. Despite billion dollar valuations and multi-million dollar investments in Indian ecommerce portals, we are way, way behind other ecommerce markets globally. Globally, ecommerce market is worth $840 billion, which increased 20% compared to 2013 (hence, India experienced more growth compared to global average). With market size of $238 billion, USA topped the chart to emerge as undisputed leader of ecommerce, globally. China is world second biggest ecommerce market, as 30% of its population has purchased online, and 80% of them does regular online shopping. Belgium, with a population of 11.5 million (New Delhi has 16 million), reported the fastest growth of ecommerce as it climbed 15 places in the last 12 months. Interestingly, Fashion and Apparel was the number one category for Indians who make online purchases. Internet connectivity & speed has been termed as one of the biggest deterrents to ecommerce growth. And now, the anti-net neutrality plans being offered by telecom players can further dent the expansion of ecommerce, as consumers would be stuck with the options which our telecom players provide to consumers. Xiaomi fever rages on as the company has sold out their entire stock of their new launch MI3 within a minute of its availability of Flipkart. Xiaomi fever rages on as the company has sold out the entire stock of their new launch MI3 within a minute of its availability on Flipkart. Flipkart promised to make the device available today at 2 PM IST, and it has fulfilled the promise.
Sultan Trailer: Salman Khan, Anushka Sharma's refreshing romance & inspiring wrestling tale is worth a watch! Bajirao Mastani song Pinga: These 2 sisters do the sing and clap version of the popular number!
Adele's psychedelic 'Send My Love' song music video is so amazing you’ll be playing it on repeat! You can unsubscribe at any time and we'll never share your details without your permission. The internet also counted as a resource for 61% of respondents to conduct grocery shopping research, such as checking prices and reading consumers reviews.
Infact, as per a recent study of global ecommerce by management consultancy AT Kearney, we are not even in the top 30 of world’s ecommerce market.

The good thing is that we witnessed one of the highest growth in ecommerce segment at 27% to reach $3.8 billion, and 21% is the projected growth rate for the next 5 years.
Interestingly, ecommerce is just 10% of USA’s total retail market, wherein in India, ecommerce is just 3% of total retail. Alibaba reported that on Singles Day (November 11), they sold more than $9.3 billion worth of goods in China, which is 7% of their annual sales. Such similar high profile growth rates were experienced by Mexico, Spain, Brazil and Saudi Arabia. As we had shared earlier, more than a billion people in India are still without Internet, and those who are able to access it are discouraged by slow speed. I have tried with many 3G services of Reliance GSM, Airtel, Vodafone, MTNL, but i was not satisfied with any.
But because of the sensation created by Xiaomi, the entire stock of Mi3 devices was sold out in a minute like hot pan cakes. Launched at an affordable price of Rs 13,999 Mi3 is boosted by 2.3 GHz Quad core processor and 2 GB RAM. It's an understandably attractive option for anyone looking to develop games for a large number of devices and platforms.The term HTML5 itself, much like the specification that it represents, has a different meaning depending on who's describing it.
With only 2 MBPS average speed, we are ranked 116th in the whole world in terms of access of Internet. Xiaomi’s tie-up with Flipkart, resulted the e-commercial site to crash for the first time when Mi3 was launched a week ago.
The device will now be back for sale on Aug 5 on Flipkart. The Chinese tech-giant has created history with this record. We are paying for 3G plan to get better speed but till now its a nightmare to even think about that speed.
And as developers, that's where our main challenge lies, especially if your aim is to deliver your game across a range of platforms.Desktop vs mobile vs cross platformBy now we're all familiar with the fantastic examples of HTML5 games that run within desktop browsers.
They're often created by browser manufacturers themselves to showcase particular strengths in their own software, or to make the case for particular APIs that they would like to see ratified into the HTML5 specification.Games such as Cut the Rope or Contre Jour for Internet Explorer, or some of the excellent Chrome Experiments like Jam or Racer are great examples. Yes, that's an operating system that's almost three years old, but it still represents almost a third of the installed Android base, a figure that could skew even higher depending on your target demographic.
You'll see a similar experience on Apple devices running iOS5, or lower powered devices like the Kindle Fire. In actual fact, you currently won't find a single mobile device that will run every one of the above demos well.As mentioned earlier, for most clients the reason for choosing HTML5 is to ensure that their browser-based game is truly cross-platform. If you're developing for desktop only, Unity and Flash are both strong options that should always be considered. They both have good browser support and the ability to export to devices as a native application, giving you a route to mobile and tablet from the same code should you require it.There are two obvious challenges when developing cross-platform games in HTML5.
The first is the fluid nature of the HTML5 specification, resulting in fragmented feature support - not just from device to device, but from browser to browser on each of those devices.
The second, and more challenging as a developer, is the massive variation in mobile handset performance and capabilities, meaning that even when using a consistent feature set, how your game runs on one device will vary massively from the next.To get a feel for how much of a variance exists, just run one of the many JavaScript benchmarks to test device performance.
As an example, rendering 100 sprites via Canvas will perform at a relatively solid 60 frames per second on devices like the iPhone 4S or 5, Galaxy S3, Nexus 7 or Lumia 820.

Nearly a third of UK page views are from mobiles and tablets, with that growth climbing at such a rapid rate that it is expected to overtake desktop views in 2014. Working with children's brands, we have often found ourselves working within the constraints of older 'hand-me-down' phones, or cheaper, underpowered devices, but with careful design and a lot of optimization we believe that it is still possible to produce engaging games on the mobile web.What have we learnt from those experiences?
Well, if we had to produce a list of the top 10 tips for HTML5 games development, it would be as follows:01. If you have web metrics, use them to determine the core range of devices your visitors are using and target your solution at those devices.02. Design with your technology in mindYes, this should always be the case, but the limitations and fragmentation in HTML5 make it even more pertinent. Use devices not just simulatorsGet your hands on as many devices as possible, running as many different OS versions as you can. Simulators will help during development, but to get an accurate picture of how your code is performing you have to be running on device.
There are some great community-led device testing labs like Open Device Lab that will give you access to a huge range of devices. Keep abreast of the landscapeThe HTML5 specification is constantly shifting, as is device support, so you need to keep on top of these developments as they happen. This is especially relevant to areas like sound, where features like the WebAudio API can radically change the capabilities.06. Allow yourself the flexibility to adapt to these changes as they happen throughout your build.07. Look at ways that you can create a good experience on mobile and then layer on functionality and effects for other platforms as they permit. Target those devices using user agents or media queries and deliver a tailored experience relative to each.08. KISS (Keep It Simple, Stupid)By all means test the limits and try to push the capabilities, but remember that you're working with a technology that's in its infancy, and an overcomplicated or overambitious project is only going to cause you pain down the line.09. Consider your content's lifespanCapabilities are changing all the time, and your content can become dated very quickly as new features are enabled on devices. If your game is going to be live for a reasonable length of time, allow yourself time to go back and both bug fix and update it.10.
Test on every device you can, as often as you can.Gladiator, you will go on my second whistleHTML5 is going to be the de facto development technology for cross-platform browser-based gaming, of that there is no doubt. At the moment it's a painful space, but that's the case with most technologies in their infancy. Test regularly on the biggest range of devices you can, and be pragmatic in your game design.

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