Brian McHarg's strategies for successful cross-browser, cross-platform games development with HTML5. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Creative Bloq is part of Future plc, an international media group and leading digital publisher.
Have you stumbled upon a blog article or video that you shared with your friends through social media? This is one of the main reasons why it’s NOT always a good idea to steal competitor strategies. Instead of copying other organization’s methods, spot their mistakes and learn from it.
Credits to Content Marketing Institute, MarketingProfs, and Smart Insights for data used in this article. SEO demands on-site optimization tactics; content marketing call for better user experience (UX) that needs optimized pages.
SEO is a continuous on-going process for long-term results; content marketing should be done consistently for maximum benefit. According to KPCB mobile technology trends, time spent on mobile devices increased at 51% from 5 years ago. This is no longer a question of whether or not you should consider marketing on mobile – you SHOULD! If your current marketing plan touches base with one or more of the above-mentioned activities, then you’re already on the right track. Recent studies show that social media content ranks high at 93%, while holding in-person events is a good 75% among the most effective B2B marketing schemes. During the product launch, their guests can enjoy free Wi-Fi access to share details of the affair. Why do 57% of content marketers prioritize more and better ways to repurpose their content?
Search Engine Marketing (which includes SEO, PPC, and other paid as well as organic digital marketing strategies) is one of the main methods used by 66% of content marketers today.
If you’re on a tight marketing budget, you can opt to focus on just one aspect for now (such as SEM for instance), and then add offline promotions at another time. With a whopping 76% of content marketers aiming to produce more content in 2016, you won’t want to be left behind. Pay attention to this detail when hiring or looking for someone to employ for your business. Copyright 2014-2015 © Free online community, share traffic in groups, topics, interests and blog post distribution. 49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study released in August 2012.
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.
Despite billion dollar valuations and multi-million dollar investments in Indian ecommerce portals, we are way, way behind other ecommerce markets globally. Globally, ecommerce market is worth $840 billion, which increased 20% compared to 2013 (hence, India experienced more growth compared to global average). With market size of $238 billion, USA topped the chart to emerge as undisputed leader of ecommerce, globally.
China is world second biggest ecommerce market, as 30% of its population has purchased online, and 80% of them does regular online shopping. Belgium, with a population of 11.5 million (New Delhi has 16 million), reported the fastest growth of ecommerce as it climbed 15 places in the last 12 months. Interestingly, Fashion and Apparel was the number one category for Indians who make online purchases. Internet connectivity & speed has been termed as one of the biggest deterrents to ecommerce growth. And now, the anti-net neutrality plans being offered by telecom players can further dent the expansion of ecommerce, as consumers would be stuck with the options which our telecom players provide to consumers.
Xiaomi fever rages on as the company has sold out their entire stock of their new launch MI3 within a minute of its availability of Flipkart.
Xiaomi fever rages on as the company has sold out the entire stock of their new launch MI3 within a minute of its availability on Flipkart.
Flipkart promised to make the device available today at 2 PM IST, and it has fulfilled the promise. Sultan Trailer: Salman Khan, Anushka Sharma's refreshing romance & inspiring wrestling tale is worth a watch! Bajirao Mastani song Pinga: These 2 sisters do the sing and clap version of the popular number!
Adele's psychedelic 'Send My Love' song music video is so amazing you’ll be playing it on repeat!

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This creates more buzz on social media, thereby giving them two unique advantages: a) free brand advertising from their attendees and, b) nurtured lead relationships that could eventually turn into actual sales. It’s because there are some ideas that have stood the test of time, and have endeared themselves to consumers. The monthly print magazine was available for their customers, and featured design ideas and contemporary home looks. A person who doesn’t know HOW they were able to attain their success is probably not the best person to work with, because their methods may not be flexible enough for your company. They know what drives achievement, have the data to back it up, and understand the numbers and theories behind it. Targeted skills ensure that they are indeed an authority in their chosen niche, and that’s one of the best investments you can make for your business. The internet also counted as a resource for 61% of respondents to conduct grocery shopping research, such as checking prices and reading consumers reviews.
Infact, as per a recent study of global ecommerce by management consultancy AT Kearney, we are not even in the top 30 of world’s ecommerce market. The good thing is that we witnessed one of the highest growth in ecommerce segment at 27% to reach $3.8 billion, and 21% is the projected growth rate for the next 5 years.
Interestingly, ecommerce is just 10% of USA’s total retail market, wherein in India, ecommerce is just 3% of total retail. Alibaba reported that on Singles Day (November 11), they sold more than $9.3 billion worth of goods in China, which is 7% of their annual sales. Such similar high profile growth rates were experienced by Mexico, Spain, Brazil and Saudi Arabia.
As we had shared earlier, more than a billion people in India are still without Internet, and those who are able to access it are discouraged by slow speed.
I have tried with many 3G services of Reliance GSM, Airtel, Vodafone, MTNL, but i was not satisfied with any. Amethi's new 'Didi' Smriti Irani tells Barkha Dutt: Don't demonise me for chanting 'Bharat Mata Ki Jai' (Watch full interview)Bizarre! But because of the sensation created by Xiaomi, the entire stock of Mi3 devices was sold out in a minute like hot pan cakes.
Launched at an affordable price of Rs 13,999 Mi3 is boosted by 2.3 GHz Quad core processor and 2 GB RAM. It's an understandably attractive option for anyone looking to develop games for a large number of devices and platforms.The term HTML5 itself, much like the specification that it represents, has a different meaning depending on who's describing it. In case of trademark issues please contact the domain owner directly (contact information can be found in whois). For example: an organization trying to sell software to a business that offers personal computers would need a special pitch to bait their client.
These are highly flexible suggestions that every business, whether you’re in the B2B or B2c sector, would find helpful. For those who still haven’t invested in search engine optimization, it’s never too late to begin!
74% of content marketers believe customer retention and loyalty to be one of their most important goals for the upcoming year.
When Ellia Kassoff of LEAF Brands™ bought the rights to the formula, trademark, and marketing materials of Astro Pops, he knew they were on to something big.
However, it was discontinued in the late 1950’s when the organization turned to other marketing methods. You may use both in your campaign; however, be aware that each will have a different result based on varying factors. Surprisingly, 48% of marketers who DO have a content marketing strategy fail to document their efforts.
With only 2 MBPS average speed, we are ranked 116th in the whole world in terms of access of Internet.
Xiaomi’s tie-up with Flipkart, resulted the e-commercial site to crash for the first time when Mi3 was launched a week ago. The device will now be back for sale on Aug 5 on Flipkart. The Chinese tech-giant has created history with this record.
According to a post from TopRank blog, the main challenge for marketers today would be to produce engaging content on a regular basis. A report from Content Marketing Institute states that 48% of B2B marketers have a content marketing strategy yet do NOT document it.
To reel in more lucrative clients, they could hold a product launch and invite prospects via social media.
We are paying for 3G plan to get better speed but till now its a nightmare to even think about that speed. And as developers, that's where our main challenge lies, especially if your aim is to deliver your game across a range of platforms.Desktop vs mobile vs cross platformBy now we're all familiar with the fantastic examples of HTML5 games that run within desktop browsers.

Meanwhile, the computer company should also have a customized marketing approach when selling their PC’s to end users (like us). With 66% of content marketers using SEM (the huge umbrella of digital marketing where SEO belongs to), it makes sense to tie your optimization efforts with your content. Custom hashtags and engaging write-ups are great for getting people excited for an upcoming event.
Schacter, they found that people recalled events with emotional connections better than those without. They're often created by browser manufacturers themselves to showcase particular strengths in their own software, or to make the case for particular APIs that they would like to see ratified into the HTML5 specification.Games such as Cut the Rope or Contre Jour for Internet Explorer, or some of the excellent Chrome Experiments like Jam or Racer are great examples. This means if a person has feelings toward a specific brand or business, they are more likely to recall it better over time.
Don’t belong to the 34% of B2B marketers who have no idea of what a successful content marketing plan looks like. Yes, that's an operating system that's almost three years old, but it still represents almost a third of the installed Android base, a figure that could skew even higher depending on your target demographic. You'll see a similar experience on Apple devices running iOS5, or lower powered devices like the Kindle Fire. In actual fact, you currently won't find a single mobile device that will run every one of the above demos well.As mentioned earlier, for most clients the reason for choosing HTML5 is to ensure that their browser-based game is truly cross-platform. If you're developing for desktop only, Unity and Flash are both strong options that should always be considered. They both have good browser support and the ability to export to devices as a native application, giving you a route to mobile and tablet from the same code should you require it.There are two obvious challenges when developing cross-platform games in HTML5. The first is the fluid nature of the HTML5 specification, resulting in fragmented feature support - not just from device to device, but from browser to browser on each of those devices. The second, and more challenging as a developer, is the massive variation in mobile handset performance and capabilities, meaning that even when using a consistent feature set, how your game runs on one device will vary massively from the next.To get a feel for how much of a variance exists, just run one of the many JavaScript benchmarks to test device performance. As an example, rendering 100 sprites via Canvas will perform at a relatively solid 60 frames per second on devices like the iPhone 4S or 5, Galaxy S3, Nexus 7 or Lumia 820. Nearly a third of UK page views are from mobiles and tablets, with that growth climbing at such a rapid rate that it is expected to overtake desktop views in 2014. Working with children's brands, we have often found ourselves working within the constraints of older 'hand-me-down' phones, or cheaper, underpowered devices, but with careful design and a lot of optimization we believe that it is still possible to produce engaging games on the mobile web.What have we learnt from those experiences? Well, if we had to produce a list of the top 10 tips for HTML5 games development, it would be as follows:01. If you have web metrics, use them to determine the core range of devices your visitors are using and target your solution at those devices.02. Design with your technology in mindYes, this should always be the case, but the limitations and fragmentation in HTML5 make it even more pertinent.
Use devices not just simulatorsGet your hands on as many devices as possible, running as many different OS versions as you can.
Simulators will help during development, but to get an accurate picture of how your code is performing you have to be running on device. There are some great community-led device testing labs like Open Device Lab that will give you access to a huge range of devices.
Keep abreast of the landscapeThe HTML5 specification is constantly shifting, as is device support, so you need to keep on top of these developments as they happen. This is especially relevant to areas like sound, where features like the WebAudio API can radically change the capabilities.06.
Allow yourself the flexibility to adapt to these changes as they happen throughout your build.07. Look at ways that you can create a good experience on mobile and then layer on functionality and effects for other platforms as they permit. Target those devices using user agents or media queries and deliver a tailored experience relative to each.08. KISS (Keep It Simple, Stupid)By all means test the limits and try to push the capabilities, but remember that you're working with a technology that's in its infancy, and an overcomplicated or overambitious project is only going to cause you pain down the line.09. Consider your content's lifespanCapabilities are changing all the time, and your content can become dated very quickly as new features are enabled on devices. If your game is going to be live for a reasonable length of time, allow yourself time to go back and both bug fix and update it.10. Test on every device you can, as often as you can.Gladiator, you will go on my second whistleHTML5 is going to be the de facto development technology for cross-platform browser-based gaming, of that there is no doubt. At the moment it's a painful space, but that's the case with most technologies in their infancy. Test regularly on the biggest range of devices you can, and be pragmatic in your game design.

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