Recent studies show that as paid search moves to mobile, it is shifting from the browsers to apps. According to eMarketer, mobile will account for 85.9% of advertising search dollars by 2018. Google’s losing share of mobile search ad market indicates the diminished role of browsers on smartphones. TMT TwitterDifferent demands call for different messaging apps, check out the best options for iPhone! Social StreamDifferent demands call for different messaging apps, check out the best options for iPhone! In a research study conducted by Google in partnership with Nielsen which analyzed over 6000 mobile searches, they discovered that mobile search is goal-oriented and conducted to help make a decision.
In addition, 81% of mobile searches are driven by speed and convenience because a mobile device is always on, always accessible. And the outcome of a mobile search is valuable to all businesses, not just business to consumer, as 73% of mobile searches trigger additional action and conversions such as additional research or contacting a vendor. And don’t think that because someone is home or at work with a desktop available, they are not using mobile search. As a baby boomer, I wasn’t brought up with a mobile device in my hand plus my years in high tech may have made me a bit more tolerant of technology that is not quite up to speed (pun intended). After leaving a house full of teens (and adults) using their iPhones to search, surf and socialize, I decided to use my smartphone on the drive home to research getting an expansion SD card for my Gallaxy Note II.
What this means for our businesses is that we can no longer focus on the online user experience solely around the desktop browser.
Reorganize your website content to ensure important content is seen first, including your address and a click-to-call phone number. Add more visual content to your marketing as mobile users are more likely to watch a video or share a picture.
Integrate mobile advertising options into your Google AdWords campaigns using enhanced campaigns, making it easy for you to manage your campaigns across all devices with the right ads, based on their specific location, time of day and device type. Mobile is another marketing channel that needs to be a meaningful part of your marketing strategy starting now.
Its always ready for me for my local business but targeting only local business might not increase your benefit so you have to target both in long term period. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan.
If you’ve had a website up since at least the beginning of the year, then you probably remember how online marketers were scrambling all over the place in preparation for the release of the Google mobile-friendly algorithm update. It was released on April 22nd of 2015 and while it certainly changed the online marketing landscape, it wasn’t the seismic shift that everyone thought it was going to be, nor did it end up becoming the “mobilegeddon” that everyone anticipated. Sure, mobile optimization became more important than ever, but it didn’t exactly cause websites to crash and burn because they weren’t fully mobile-friendly either. According to a survey by Koozai , the majority of SMEs believe that Mobilegeddon was overhyped. One of the biggest worries about “mobilegeddon” was that Google was going to start ranking mobile-friendly websites higher on their search results pages, leaving non-mobile-friendly websites behind in the dust.
Google Mobile-friendly Algorithm recognizes and labels mobile-friendly sites and prioritize them in mobile searches. Think of regular search (done on desktops and laptops) and mobile search (done on mobile devices such as smartphones and tablets) as two completely different types of searches.
Websites that display text that can be easily read by mobile users without the need to zoom in. Websites that size their content properly so that mobile users don’t have to scroll horizontally in order to view the entire website. Websites that place their links far enough apart so that it’s easy to tap on each individual link without accidentally hitting a different link. Mobile-friendly sites doesn’t require you to zoom-in or scroll horizontally to read the contents. You might be breathing a sigh of relief knowing that your regular search ranking won’t be affected, so that all that hard work put into your online marketing strategy won’t go to waste, but that doesn’t mean that you don’t need to worry about your mobile search ranking.
There’s a very good reason why Google released its mobile-friendly algorithm update, after all – Google understands that more and more of its users are performing search queries on mobile devices. Mobile users most of the time are already on the move and their search are related to what they are trying to accomplish that very moment.


Not only are more and more people buying smartphones, a large majority of those smartphone users are performing search queries using their mobile devices in addition to or instead of their desktops.
Even though desktop search ranking remains stable post-Mobilegeddon, a drop of ranking in mobile search can hurt you if they contribute to a lot of your traffic. Hopefully, you now have a basic understanding of how the new Google mobile-friendly algorithm update might affect you.
While Google may have released a few tips on how it judges mobile-friendly websites, it’s a good idea to dig a little deeper in order to figure out what really affects your website’s mobile ranking.
This patent reinforces your need to optimize your website for mobile search in order to reach a mobile audience, although it also recognizes that you don’t need to optimize your site for mobile use if you’re not interested in chasing a mobile audience. This patent explains that even though Google will prioritize mobile-friendly websites for queries performed on mobile devices, sometimes Google’s still depends on the ranking of the regular, or desktop version of the website to rank it.
Google might still use the desktop version of a site to rank it in mobile search results if it lacks in some ranking signals Google need.
On the good side, we understand that if the mobile version of your website is too simplified and is lacking in ranking factors, Google still have a backup algorithm that lets it rank based on the desktop version of the website.
On the negative side, it tells us that oversimplified mobile websites are actually an issue to Google that they need to create a workaround for it. Another thing to consider is that you waste the potential to rank higher in mobile searches even though your website might be more relevant to mobile users just because it’s oversimplified. This patent explains that because the screen sizes of certain mobile devices are limited, Google may omit less important parts of a search result in order to maximize the use of space. Given the smaller screen size of mobile devices, Google might omit some elements of your search results, such as the title. It means your contents shouldn’t depend solely on the titles since Google may decide not to display them for certain search queries. While this patent might describe an older problem before the age of mobile devices with wider display, what we can take notice from this patent, is that mobile search results are displayed differently compared to desktop results. This opens up a whole new option of optimizing the elements displayed in search results to maximize click-through-rate. However, the most recent Google mobile-friendly algorithm update was major in that it will help ensure that mobile users are provided with the best user experience possible via Google’s search engine. A copywriter with previous experience developing computer simulations, managing websites and being the social media guy. Subscribe and receive exclusive insider tips and tricks on SEO.Delivered to you right from the industry’s best SEO team. Imaging you are traveling in a new place, a convenient way to find a good restaurant is to open your Yelp app. If Google is the big boss of browser-based search, Yelp is becoming the leader of app-based search.
That fact doesn’t seem surprising as it appears that people are tethered to their smartphones as if it is an extra appendage. Whether people are at home, at work, on the go or in a store, web search from a mobile device is not a frivolous activity.
63% of mobile search triggered actions within 1 hour of the initial search and 55% of purchase related conversions occur within 1 hour of initial mobile search. However, my experience yesterday as we drove home from the family holiday festivities reinforces my belief that we have moved from mobile enabled to mobile optimized as a requirement for your web presence. In fact, designing the user experience around the mobile device user first and then expanding it to the desktop is an important shift in our thinking when designing our marketing campaigns, one that will make the user experience better for both.
If appropriate, add Pinterest, Twitter Vine, Facebook, Instagram or other more visual social media sites to your marketing plan.
Check to see if your email service provider has templates that support both browser and mobile devices and can send the correctly formatted email to those who choose mobile.
Understand your customer and integrate mobile into your marketing plan to ensure you are able to satisfy their needs, no matter what device they are using to find the solution to their problem. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. This was expected to be particularly damaging to smaller businesses that didn’t have the resources to create a responsive website design or a separate mobile version of their website. The algorithm update, so lovingly nicknamed as “mobilegeddon,” only affects the mobile search.
As of 2015, 64 percent of all Americans own smartphones and 80 percent of all Internet users own smarpthones.


While the majority of search queries are performed on desktops, this is still a number that you can’t ignore – it accounts for almost one out of every three searches! In fact, mobile makes up 51 percent of the average time spent per day consuming online digital media, whereas desktop on makes up 42 percent. Up to 77 percent of mobile users use mobile search to look up locations, up to 67 percent use mobile search for directions and up to 47 percent use it to look up phone numbers. Keeping all of this data in mind, it only makes sense that Google would adjust its mobile search so that mobile users are provided with better search results.
Even so, you might want to consider implementing a mobile strategy since mobile marketing shows no signs of slowing down (unless you aren’t dependent on mobile traffic, in which case you can keep going about your business). It’s recent algorithm update isn’t the first time it’s implemented some kind of mobile ranking into its algorithm.
Because there are mobile websites that are simply too simplified that it is lacking in some important factors in order to be properly scored and ranked by Google. This means that the mobile version of your website might still have the chance to get a good ranking provided the desktop version possess a good ranking as well. Compared to desktop ranking, mobile-search algorithm are relatively new and might not be as advanced. With this in mind, it’s a good idea to give more attention in properly developing the mobile version of your site.
So in some cases, Google may elect not to show the title and show a snippet of the content that contains the keyword from the user query instead.
As shown by one of our earlier experiment, even a slight change in the snippet can make a huge difference in the amount of traffic gained. Not only can you find a nearby restaurant based on your GPS location, but also you are able to see the review of it.
It is important to keep in perspective the fact that Google still has relatively more mobile ad revenue than others.
But there is no doubt that mobile search will impact your business and your marketing activities. There are both SEO benefits, usability benefits and conversion benefits of a responsive design. Then make sure all pages, including landing pages, load quickly and all the links and forms work from a touch screen. Additionally, mobile users often use mobile search to find quick verification, price comparisons and product reviews.This makes mobile search especially important to local businesses. Mobile users are not going to want to waste their time clicking on ranked websites that aren’t mobile friendly, after all.
Despite the workaround, it might still negatively affect your ranking if you oversimplify the mobile version of your website so it’s wise to avoid that. This is because if Google decides to use a snippet from your content, it will choose a snippet containing the keyword. If you want to reach a mobile audience, you need to make sure you optimize your website for mobile use not only to rank higher on mobile search – but also to give your audience a better website user experience. The explosion of mobile app development provide people with more specialized methods for information searching. What are you doing now to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?
However, the combined searches done on smartphones and tablets rose dramatically to 18.5 billion. You’ll want to make sure that whenever your keyword is used throughout your content, it is used appropriately and in-context, or else your snippet won’t make sense to the user. Based on eMarketer’s studies, companies like these don’t have much strength in the desktop, but they may be able to dominate the mobile search in the future. Yelp’s growing role in search reflects app-based search is a new phenomenon as well as the future trend of search market.
Because of the booming app industry, people are going to “escape” away from Google’s control in the mobile world.
Although the degree of mobile users’ dependency on mobile apps search is unclear, increasing the visibility within apps is becoming an effective mobile marketing strategy.



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