The Calgary phone book contains good information about businesses all over Calgary, and can tell you the telephone numbers and addresses of friends, relatives, and almost anyone else you'd like to look up. There's a lot of focus on marketing on the Internet these days, which makes it easy to forget about where most people really turn when they need goods and services - the good ol' phone book. It  may also provide instructions about how to use the telephone service in the local area, may give important numbers for emergency services, utilities, hospitals, doctors, and organizations who can provide support in times of crisis.
The rise of the Internet and smart phones in the 21st Century greatly reduced the need for a paper phone book. In the US, under current rules and practices, mobile phone and Voice over IP listings are not included in telephone directories. A telephone directory and its content may be known by the color of the paper it is printed on. White pages generally provides  residential and business telephone number by alphabetic order.


Other colors may have other meanings; for example, information on government agencies is often printed on blue pages or green pages.
A reverse telephone directory is sorted by number, which can be looked up to give the name and address of the subscriber. Anyone over the age of 30 does and yet today the number of people who use the yellow pages is a tiny fraction of what it used to be. I can’t tell you the number of times in my own business I would receive phone calls from yellow page salespeople trying to convince me why my consulting business needed to have a big block ad in the yellow pages. These salespeople were trying to use their standard sales pitch on every business.  Tailoring the presentation to the needs of the customer is absolutely essential. When someone is selling what they believe is a monopoly, it is only natural they become arrogant and stop listening to the customer.  When salespeople stop listening, customers will in time stop buying. Subscriber names are generally listed in alphabetical order, together with their postal or street address and telephone number.


But for a fee, subscribers may request the exclusion of their number from the directory, primarily for privacy and security concerns.
In the latter case, the directory can be provided as an online service through proprietary terminals or over the Internet, or on physical media such as CD-ROM. Some communities, such as Seattle and San Francisco, sought to ban their unsolicited distribution as wasteful, unwanted and harmful to the environment.
Use the New Ultimates white pages directory to find information on lost friends or relatives. In many countries directories are both published in book for and also available over the Internet.




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