Interestingly survey respondents perceived themselves to be using the mobile web and apps equally despite significant, actual usage differences as measured by comScore. One of the key findings of the report is that search and social media are the primary ways that mobile users discover new content on their smartphones. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.


MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. In terms of mobile search access, survey respondents appeared to favor the mobile web over search apps.


He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior.



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