As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. Below, a look at some of the key features in Google Maps For Mobile, from Street View and beyond, for especially for the iPhone users trying them for the first time. To access Street View on Google Maps for mobile web, conduct a local search via the browser (Safari) and then select the map or go directly into Google Maps and do the search. From the map results page, users can now click to call businesses and access profile pages and Zagat reviews. Google’s inclusion of Street View in mobile web maps was probably not something that would have happened without the introduction of Apple Maps. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.


MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Accordingly it should work for any location in the world where Street View photography exists.
You’ll see a new bar at the bottom of the screen (above left), which offers the option to get directions or Street View images. I would imagine that over time (and as usage grows) Google will insert ads somewhere into mobile web map results. This is because, apparently, turn-by-turn can’t be properly done in a browser environment. This is very comparable to what was available for the native maps app on iOS 5 before the introduction of Apple Maps and turn-by-turn navigation.


Indeed, by adding Google Maps to the iOS home screen users arguably gain access to a better and more complete mapping experience than what existed for the native maps app on iOS 5. That means this functionality would equally be available for Kindle Fire devices, which have largely shunned Google Maps for Nokia. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior.



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