Copyright © 2012 Autos Weblog, All trademarks are the property of the respective trademark owners. Once upon a time, whenever a consumer needed to find a local restaurant, dry cleaner, plumber, TV repairman, florist or pretty much anything, they lugged out the big yellow book. The Yellow Pages concept became so popular that as business began to shift online in recent years, so did the yellow pages solutions. Just as consumers naturally turned to the big yellow book in print, they turned to the online version.
One of the things consumers often found frustrating about the Yellow Pages was its limited number of categories. Businesses, on the other hand, found the concept of search engines to be quite a bit more daunting than the much simpler Yellow Pages.
While getting a high ranking on Google for category keywords may be difficult, it is important to update a business’ online platform. Having a social media presence across Google+, Facebook or Yelp is crucial for today’s local businesses, as customers want to feel connected and valued.


The key to getting the most from these online services is providing good products, value and customer service. Find out how the right type of photograph could be one of the best ways to minimise the outlay! When this year's round of phone book reps tried to persuade us to part with a wad of cash (or credit) we noticed the disparity of cost between full colour and monochrome insertions. As our new Yellow Pages advert was the more reasonably priced black on a white background, we photographed with this in mind. Starting with the right photograph can often produce more impact and enquiries than merely making do with an photograph already taken for a different purpose. Known as the Yellow Pages, the big yellow book provided a complete listing, by category, of all of the businesses in the consumer’s local area.
Sometimes it was difficult to determine in exactly what category to search for a particular product or service, whereas with Google and other search engines, they could simply type in a few words and be taken to the right place.
Once this is taken care of, it’s possible to augment this presence by purchasing advertising.


Particularly, small businesses can gain more valuable (and free) advertising through social media than through any paid source. While it might be cost-effective for some types of businesses, your primary focus should be on your online presence and customer interactions if you want to build long-term customer relationships. Instead of using shots culled from previous assignments as we do for our colour adverts in the 'phone book' (see below), we shot an image expressly intended for the Yellow Pages. Customer review sites such as Yelp can make or break a business, so when a Yelp page is managed carefully, it can be invaluable to a local business.



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