Sensis, the division of Telstra in charge of phone books, prints 100 different kinds in Australia: about 15 million copies of Yellow Pages and 10 million White Pages.
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If you are a business owner, an event organiser or would like to contibute an article, please email for more information about being listed in this section. Sydney is without doubt a fabulous place to live but, unfortunately, many potentially harmful and damaging pests also think the same way. Buying replacement printer ink cartridges for inkjet printers can be a very expensive exercise. Steves Fine Wine in Nedlands recently conducted a European Wine Dinner and Masterclass hosted by Neville Yates from Eurocentric Wine Importers. Whatever kind of rock climbing you do or want to learn, it's all here at Climb Fit Australia.
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Our online galleries offer a wide range of art works using traditional and contemporary imagery and symbols. There is a far greater imperative for the continued existence of the big, fat paper directory.A phone book is indispensable when your house gets burgled, the thief takes your computer and you can't Google a locksmith.
Assuming the interloper has made off with your smartphone and you still have a fixed line, the time has arrived for the grand opening, the unsheathing of the venerable yellow artefact from its plastic wrapping.The White and Yellow pages have been a superlative cash cow for Telstra, churning out 60 per cent profit margins on a billion dollars in sales, year in year out. It delivers to 8 million homes and 2 million businesses at an annual production cost of roughly $150 million.
Its seven B-doubles leave the plant every day, trucking directories all over the country.Entrenched interests will fight valiantly for the survival of the great yellow and white doorstops and, yes, there is a 1800 opt-out number. Although at the time, understandably, the board was loath to part with a billion-dollar cash generator.Two years before the Akhurst proposal, in 2004, Telstra had paid John MacBain a handsome $636 million for Trading Post. Now the words trading post carry the ring of a foregone era.TALKING of opportunities, it was wonderful to see David Jones sally forth with an internet strategy this week. Its rusted-on customer base had died out.David Jones and Myer face the spectre of relentlessly falling sales and an ageing customer base while they sink costs on their internet offerings.



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