When the new one arrived, I used to throw the old ones, complete with plastic packaging, into the dustbin. My thoughts turned to the festering telephone directories in the corner of the room and I found myself wondering what the options were. Most areas in the UK have readily available recycling containers for paper and newspapers doted around and many areas have kerbside collections of paper. Yellow pages are more tricky fellas to dispose of as the UK has different facilities depending on area. You can put old Yellow Pages to good use by donating them to participating schools for the Yellow Woods Challenge. Some councils accept Yellow Pages at the kerbside, some have recycling facilities at the local civic amenities site (ours go in with cardboard at our local site). Finding the information for your area can be tricky, but there is a database on the yellow Pages site, although I’m not sure how up to date it is.
Like the BT telephone book I decided that cancelling the Yellow pages was the way forward for us. The challenge with these directories is that there appears to be no centralised opt-out system like there is for junk mail. There is currently an online petition to call for an opt out system for all directories in the UK.
I have just ent BT an email to cancel our phonebook as it is still sat here in its platic wrap and last times we had to unwrap to put in the recycling. As I said on another posting, despite having cancelled both the yellow and white pages, they were both delivered! My anger at the Yellow pages resulted in me being given the hat of local Community Champion with a mission to help neighbours recycle rather than bin redundant Yellow Pages. Last week the White pages was squeezed through my letter box and luckily we were in to witness it. Poppy, although frustrating for you, it’s good when something like this moves us towards positive action. Your training course is evidently top notch – we’ll have to send more people to you!
Have just sent an email to Thomson Directories ([email protected]) to cancel future deliveries. I had a letter from Thomson last week, which says they have been informed that I don’t wish to receive their directory, with a big sticker to put on the door to remind the deliverers when they come round.
The opt out for stopping directories on the web no longer exists but this is the advice from the Essex CC web page. By not receiving telephone directories, you can help to save a vast amount of paper every year. Simply Being Mum: Found this post while trying to find a pasta brand that wraps in recyclable plastic! This week at the Yellow Pages Association conference in Las Vegas, I will be leading a session on the state of search engine optimization and how local directories can benefit (or not) from using SEO strategically. As of last week, the update has been rolled out internationally and is apparently (in certain situations) using data provided by searchers about what constitutes a spammy site. In my view, big local directories have a number of issues that make them susceptible to being filtered by Panda, let’s explore a couple of those issues now, followed by five SEO tips for local directories. In most cases, these URLs tend to have the exact same information as every other local directory (e.g. Google has said that Panda’s algorithm takes into account the experience of the searcher when they hit your site.
Many local directories, particularly yellow pages sites, are known for cluttered design, an over-abundance of ads and high bounce rates. On the negative side of things, there are a handful of sites that most likely have significantly better user metrics (think Yelp) and therefore will have the edge in the SERPs.
Over the past year, the major search engines have started incorporating social signals into their ranking algorithms. Most local directory sites (and most sites in general) tend to have fairly rudimentary social media strategies, if they have one at all. Google clearly wants to promote the SMB website in as many local queries as possible (along with their Place Page of course). As I said about four years ago in my Yellow Pages SEO 3.0 post, the SMB website is where the action will be in local. Over the past year, Google has made a lot of noise about showing preferences to brands in its algorithm.


If you can’t add value to your content via reviews, editorial or some other way to make this stuff unique, you are not going to fare well with SEO. I know you pay lip service to your consumer product guy about this, but one of the things the Panda update did was give the voice of the consumer more of a voice inside organizations that rely on Google traffic.
A number of the major local search players have rolled out SMB website offerings in the past few years. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
What also seems obvious is that an effective content marketing strategy will almost certainly produce better results dollar for dollar than a traditional Yellow Pages advertising campaign. Since I knew the name of the dermatology practice but knew neither their phone number nor their location, my first inclination was to Google the name of the practice and go to their website. On their home page you are offered an introduction to the practice, contact information for each of the towns in which they are located, and helpful maps showing exactly how to get to them.
It’s worth noting that the information I was able to pull up on Google was part of the local search mechanism and is provided to me and to the doctor at no charge. I will admit that the whole process took only about five minutes, but that was after I finally found were my wife had hidden the Yellow Pages.
Conclusion: it takes 60 times longer to find information in the Yellow Pages than it did with Google. If I had remembered more about the relatively complicated procedures for finding physicians in the Yellow Pages, I would’ve found my doctor faster.
Conclusion: even the online version of the Yellow Pages takes nine times longer to get the information I was searching for.
Yellow Pages Efficacy Pales in Comparison to Online Search and Content Marketing Solutions. To check out what I originally wrote about the big picture trends that mean the Yellow Pages are facing an almost certain demise, click here.
Yes, it’s a telephone directory and we use it to look up the telephone numbers of local businesses but it also has other vital uses.
The combination of a few less advertisers and a management decision to reduce the print size to infinitesimally small… has kept printing costs down but at the same time hugely reduced the size of the edition. Other RamblingsBabyccino's Are Dangerous WHMCS Support Help Desk Staffed By Robots Australia Post is Killing Online Business Team Orders Win Formula 1 Malaysian Grand Prix 2013 Restaurants - The Great Australian Food Swindle! For the past few years they have sat unloved and unwanted in the corner of the office until the new one has come along to replace it.
I certainly would not have one delivered through choice – they are a totally wasted resource in this house.
The Yellow woods challenge is run by the Woodlands Trust and local authorities across the UK.
In other areas the county council will take them back if you take them to their offices and in some areas Community Champions volunteer to be a drop off point for Yellow Pages.
However, a friend of mine gave me a telephone number to stop them completely which is 0800 671 444. 75,000 of tonnes of phonebooks are produced every year and many never make it out of the plastic before going straight back into the landfill. Is it easy to recycle your Yellow pages or how have you got on with opting out of receiving them – has it worked for you?
How many times have you heard that or said…WEEE (electronic goods) Have you ever wondered what that symbol of a crossed out wheelie bin is on packaging…Talk Have you got a great idea about reducing waste? After being caught in the Boscastle floods in 2004, our family begun a journey to respect and promote the importance of Earth's fragile ecosystem, that focussed on reducing waste.
Responding my crys of woe, junior grabbed the offending book and ran dwon the road to the departing deliverer to give it back! The school collections for yellow pages are a good way to use them up, but stopping at source is better. You’ve provided a wonderful service to your local community and the environment by being a Champion. I wrote to congratulate him and he was concerned that the opt out people would go into their office on Monday morning to see 1000 new opt out mails LOL!


Looked out of the bedroom window this morning and I see yellow dotted around everywhere I look!
Some companies seem to absorb me constantly returning things to them – BT is one of the worst offenders AND they keep increasing their prices. In many cases, sites are licensing this content from third parties which also means that this content is showing up on many sites and is not unique. This could mean that any combination of factors such as page speed, ad density, user-interface design, average time on site, etc. On the positive side, the entire industry suffers from high bounce rates, so if Google is judging you by your peers, you might be ok.
If there is little or no social activity around your URLs, then you will not benefit from this part of the algorithm.
This makes sense in theory, because the SMB website should ultimately be the source of truth about the business (until they can get all of that data on the business’ Place Page of course).
Local directories will still have a valuable place in the ecosystem, but the SMB website is a key piece to the puzzle. The problem with most local directories is that they don’t have a brand, at least not a meaningful one.
The days of slapping a brand on a set of Localeze or InfoUSA listings and letting Google do its thing are long gone. I would also argue that you are not going to fare well with attracting consumers to use your site in general. The next time the consumer guy argues for a little less clutter, you may want to listen because it may be directly impacting revenue. Since I had written so critically about the Yellow Pages in a recent post, I thought it only fair that I try a real-world experiment to test their usefulness. My final step would be to get really frustrated (that is, if this was for real rather than as a test of the woefully inefficient print Yellow Pages).
I’ve found myself on a pointless page which required to me to select from either a list view or a phone book view.
I chose the phone book view, thinking that I would find more information in that view rather than on the simple list. Oddly, I landed on another page that offered up four possible matches that use the name of the medical practice — one of which somehow involves tattooing.
I clicked the hyperlink to their website, but this actually took me to a framed version of their website while keeping me inside the Yellow Pages directory. Traditionally, small service businesses had one guaranteed decent venue for advertising, the local yellow pages.
Making the print so very small will alienate the very demographic that still relies heavily on the directory – the aged or non technophile generation. Terry Fabrics in the UK (hello old home) recently invited me to be a part of their popular ‘designer insights’ series. School design art projects with old Yellow Pages and are in with the chance of winning money for their school, along with donations to the Woodland Trust for tree planting. Does your local council provide a good…Zero Waste Week 2013 Welcome to the sixth National Zero Waste Week! Inspired by the beauty and resourcefulness of this wonderful planet, I have published numerous magazine articles on green issues and the author of four books. I saw a copy on a doorstep and finally remembered to look it up to see if they have anything to say about it.
We began throttling back our ad in the main local book (the proliferating number of books is another whole story) consistently for about 4 years.
As an anger management tool, ripping up the pages does not leave you with any lasting consequences and it along with others, makes for a remarkably comfortable and fully adjustable seat down in the stock room.
I think there are many, many local businesses that continue to advertise in traditional print media simply out of the fear of change. It is scary, but if you do it in steps you will feel confident when you finally are down to the level of expense that the ad is really worth.



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Comments to Yellow pages directory mauritius xxl

SEVGI_yoxsa_DOST

23.11.2013 at 11:52:43

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