Yes, it’s a telephone directory and we use it to look up the telephone numbers of local businesses but it also has other vital uses. The combination of a few less advertisers and a management decision to reduce the print size to infinitesimally small… has kept printing costs down but at the same time hugely reduced the size of the edition.
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Description UAE Yellowpages is an online business directory with local business listings, phone numbers classifieds. - Online yellow pages of the United Arab Emirates with phone numbers and addresses. There was a day where the Yellow Pages phone directory had a coveted spot in every home and phone booth. With Chiu’s proposal people who need a phone book would still get one and the city would get a breather from the tonnage of waste. Yellow Pages arn’t red by anyone anymore neither are there websites delivering any real quality. Frankly, I think better targeting and marketing by the yellow book people would resolve this conflict because they DON’T need to be sending ME any more phone books.
My problem with the yellow pages is that there are way to many scams associated with people claiming they are from yellow pages. Besides me having to deal with rip off people using their name, i have not needed the yellow pages in many, many, many years. Arriving home at the end of a long day, I encountered that annoying site once again.  Outside my front gate, in a plain white plastic bag, were more free phone books.
Every couple of months, these phone book fairies “bless” me with yet another set of phone books.  I always throw them out. And it will stay this way for a few days—no one wants them, so these bags will just sit there, getting water-logged if it rains, cluttering up the sidewalk.

So here’s my question:  do people actually use phone books anymore?  Judging from all the phone books left on the sidewalk in my neighborhood, I would have to say, ah, no. Yet, at least for the Yellow Pages, there are pages filled with people who pay money to place an ad.  Maybe these people know something I don’t—that actually lots of people still reach for that good ole phone book when they need to find the number to the pizza parlor.
So what’s my point?  BE RELEVANT!  I’m primarily speaking to those who are selling ideas, products, or services (and in some way, we’re all selling something, even if it’s ourselves).
However, bring the best of what you have to offer to the people who are thirsty for it, and watch the magic happen. Otherwise, you may end up being a box stuffed with unwanted, crusty old phone books.  You don’t have to be that person. I write these articles to provoke you to look at your life–to consider where you currently are and where you could be in the future.
Sign up for my Weekly Briefing newsletter to receive the best of my thinking all week, delivered straight to your inbox . Making the print so very small will alienate the very demographic that still relies heavily on the directory – the aged or non technophile generation. Terry Fabrics in the UK (hello old home) recently invited me to be a part of their popular ‘designer insights’ series.
These days, however, a huge number of phone directories go straight from the doorstep to the trashcan. That’s why San Francisco Board of Supervisors President David Chiu has proposed a bill to stop the unsolicited drop off of these books. Falk is backed by a coalition of local business owners who are speaking out against the proposal. Will Chiu’s proposal actually hurt local small business, or is this an idea that should be put in place all across the US?
If you compare the volume of junk mail to phone books in a single year junk mail wins hands down.

Yellow Pages are only focused on getting a lot of (bad) traffic to there website so they can sell that to advertisers that haven’t realized they dont get real value for there money. They say they are from the yellow pages and want to verify information, then weeks later send you a bill and say they have you recorded saying you agreed to something (paying them money), that you never did agree to. As an anger management tool, ripping up the pages does not leave you with any lasting consequences and it along with others, makes for a remarkably comfortable and fully adjustable seat down in the stock room. Plus the percentage of junk mail going to the trash or recycling is much higher than a single phone book. The real shift direcoties should make is puting the profit of there customers in front instead of off there one. I’m driven by success and knowing that the leading edge can be wrong more times the not. Besides, do any of us know the long term effects of electronics notbonly on the environment, but on our bodies and health? As marketing entrepeneurs we need to see the ways different demographics purchase products and services, or we probably will negatively impact the purchasing power of this group, consumers are not all the same. The print Yellow Pages are still a very important way for the older demographic to aquire all types of information. I for one, plan on using all new and old ways in marrying consumers with buyers to the best advantage for my clents.

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