For the last several years, the demise of the yellow pages has been repeatedly predicted, but they will never die.
If you previously spent $1,000 a month on yellow pages ads, that same $1,000 spent online could yield a much greater return.
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If you want alternatives to the standard test page, you can use the pictures we link to below. Print test page (full test) - Use this test page for doing a full test (Grayscale, RGB, CMYK and dashed border lines). Below guide outlines how to print a printer test page through Windows XP, Windows Vista or Ubuntu. When people ask me, “Should I advertise with Yellow Pages or on Google?” I tell them that is like asking if you want green or ice cream – they are two very different things!
Yellow pages are searched for a specific something – like a doctor or dentist in your area — and you probably even know generally who or what you are looking for.
You want to see their website, you want to find out about the services they offer, when they are open and how to get there. Statistics show that 9 out of 10 websites you look at as a result of a Google search results in a visit of less than 10 seconds and a a high bounce-rate. On the other hand, if you go to a website as a result of having looked the business up using the yellow pages search first, you are more likely to spend as much as 5 times longer on the site and you will go past the first page to other pages. So the REAL question should be “Should I use Yellow Pages AND Google?”, to which the answer would be yes, definitely. Second, the moment it is committed and you can no longer change anything, your business will change.
Third, you don’t really want your customers to spend time deciding on your “value” by looking at a static print ad.
These days that is the sole purpose of a yellow page ad is to drive people to your website where you can begin to establish a relationship that will turn Looky-Lou’s into Loyal-Lou’s. Once upon a time, whenever a consumer needed to find a local restaurant, dry cleaner, plumber, TV repairman, florist or pretty much anything, they lugged out the big yellow book.
The Yellow Pages concept became so popular that as business began to shift online in recent years, so did the yellow pages solutions. Just as consumers naturally turned to the big yellow book in print, they turned to the online version.


One of the things consumers often found frustrating about the Yellow Pages was its limited number of categories. Businesses, on the other hand, found the concept of search engines to be quite a bit more daunting than the much simpler Yellow Pages.
While getting a high ranking on Google for category keywords may be difficult, it is important to update a business’ online platform. Having a social media presence across Google+, Facebook or Yelp is crucial for today’s local businesses, as customers want to feel connected and valued.
The key to getting the most from these online services is providing good products, value and customer service. The yellow pages were the main source of information before the internet.  The yellow pages contain a wealth of information regarding different buisinesses, their numbers, and their locations and services. The most popular ad that the Yellow Pages offer is the business card, which includes all the basic information together with the link to the website plus the logo of the business.  This package can cost upwards of $395 per year. Other offers that the Yellow Pages make available are the promotional display ad, which varies in size, as well as Sponsored Display Advertising, which can cost $495 to $795 annually.
For example, Metro Atlanta Yellow Pages offers advertisements that vary in rate depending on the amount of information or design in the ad.  The site offers up to 6 types of advertisement package that can accommodate the different needs of their clients. A sales representative would usually assist the advertiser in creating the design of the advertisement. The yellow pages will provide a 12 month contract for the advertisement which can be paid in full or monthly for the duration of the ad. The ad usually lasts for about a year and it can be renewed for a price that will be disclosed by the yellow pages.
Since the Yellow Pages are becoming obsolete, consider other advertising alternatives online such as Pay Per Click advertising, search engine optimization, and more. These new and improved directories allow advertisers to have a bigger presence, with more information about their firm, at lower cost. Technology makes it easy to see which ad is working best, allowing you to adapt immediately instead of having to wait until next year’s print edition. A small firm that had been limited to smaller ads in print directories can, with some marketing smarts, compete with firms with a bigger budget. The test page normally also shows you extra information such as the driver software version which can be used to if you need to troubleshoot problems.
Procedures to do so vary, please check your printer manual on how this should be done specifically on your printer.


You are likely to spend five times as long on their website if you used the yellow pages before using Google. First, there is far too much information about you that you want people to know and you can’t do that even on a full page add. There is a high number of ads in the yellow pages that are incorrect or incomplete when the book is delivered because of some change or over-site the business owner didn’t catch before being published.
You want them to go to your website where they can see your personality, look at pictures of you and the family, see themselves in your shop, and start feeling like they really know you – even before they’ve met you! Known as the Yellow Pages, the big yellow book provided a complete listing, by category, of all of the businesses in the consumer’s local area. Sometimes it was difficult to determine in exactly what category to search for a particular product or service, whereas with Google and other search engines, they could simply type in a few words and be taken to the right place. Once this is taken care of, it’s possible to augment this presence by purchasing advertising.
Particularly, small businesses can gain more valuable (and free) advertising through social media than through any paid source. While it might be cost-effective for some types of businesses, your primary focus should be on your online presence and customer interactions if you want to build long-term customer relationships. Smart attorneys (and other advertisers) are taking advantage of these changes by creating better web sites (and more of them), optimizing their sites to improve search engine ranking, and promoting their sites through social media.
You can increase or decrease your advertising investment with a click or two and you can just as easily change your headlines and copy and offers, making the same dollars bring in even more business. And some will see a void in the market left by the disappearance of their competitors and make a killing in the next frontier.
Attorneys today must understand that advertising online is just one facet of an integrated marketing plan and they must be prepared to continually acquire the knowledge and resources needed to stay competitive. You will get a printer test page that includes the Ubuntu logo and eight different color bars. Customer review sites such as Yelp can make or break a business, so when a Yelp page is managed carefully, it can be invaluable to a local business. But, as more and more advertisers shift dollars from online to offline, the effectiveness of that advertising will decline and advertisers will shift yet again back to the Internet or to the next big thing.



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