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Facebook, Phone and Text Message Examples is a free, quick reference guide that includes all of the Facebook, phone and text message examples from the Get Your Ex Back: Super System. Explains how to get her eagerly WANTING to meet up with you, even if she starts out being challenging or uninterested on the phone.
Provides additional tips and reminders surrounding each communication example, so you can quickly scan it while communicating with her . My name is Dan Bacon I am 100% committed to helping men succeed with women and relationships. I've already helped countless men to get their woman back and I know that I can help you too. If you want me to help you get her back, don't leave my site until you watch this FREE video training on how to get your woman back now.
Watch the free training and you will learn how to get her back NOW without having to waste time ignoring her, or waste energy trying to convince her to give you another chance. If you have neither the time nor the money for good content, you have neither the time nor the money for good business. But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota. This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Once your account structure is solidified, it’s time to create your first set of campaigns. Once your campaign is named, your next step is to choose the type of campaign you want. The Search Network is a group of search engines that allows advertisers to sponsor text ads appearing after a user searches using a keyword or string of keywords. The Display Network is a huge group of partner websites that display both text and banner ads. Are you a locksmith and potential customers want to find you when they’re in a pinch and scrambling for help on their mobile device? Pro-tip: To leverage device bid adjustments, think about what devices your customers use to find you. Targeting can be broken down into geographies by country, state, city, zip code, Nielsen DMA region and even congressional district. The bidding and budget section in the campaign settings allows advertisers to not only set their daily budgets but also how baseline keyword bids are determined in a campaign. Within AdWords, you have two core options for making keyword bid adjustments–manual or automated. After determining which campaign bidding method to use, it’s time to set up a daily spending budget. Pro-tip: Manually setting your keyword bids provides an advantage if you have the time and ability to do so. After getting through these standard campaign settings, it’s time to move forward in our Google AdWords campaign building. The post Building Successful PPC: Understanding Campaign Settings appeared first on Portent. If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it. Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive.
The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export. Twitter Archiver is a Google Sheets Addon that lets you export and archive Twitter search results in a Google Spreadsheet (which you can easily export into an Excel file). If you are a Zapier user, you can create a more customizable spreadsheet using a Zapier app.
Not only can you save the tweet URL, body, date and time, but also the author’s name, handle, follower count, location and more. First, you’ll need to set the search parameters (in our case, that would be your Article URL) and then connect this Twitter search to a Google Spreadsheet. This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords.
Setting yourself up for PPC success through Google AdWords starts with how you decide to structure your PPC account.
Before we get too far into it, it’s important to understand what a campaign means in the context of Google AdWords. Campaigns should be thought of as a container for ad groups: the more relevant to each other those ad groups are, the better. How your website is organized at its top-level navigation is a good place to start when beginning to build out a preliminary list of potential campaigns. With our campaign list taking shape, let’s turn our attention to determining what ad groups will go in each campaign. Continuing with our paracord e-commerce example, let’s visualize how to organize our ad groups by looking at the navigation built into the website. Below is a subset which displays the different types of paracord this particular store offers. The following chart gives us a visual representation of how the account structure should be built after we break out our campaigns and ad groups from the website.
The post Building Successful PPC: Structuring your Google AdWords Account appeared first on Portent. In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical.
For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC. Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name). Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website.
Also unlike search ads, PLAs are targeted through product data and categories instead of keywords. Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords. When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign.
Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics.
One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads. Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals. Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place.
This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop. That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising.
Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld.
But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea. One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page. User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam.
A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin.
On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects. For big eCommerce websites especially, having unique content everywhere isn’t always an option. The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack. Mindful copywriting is truthful and it solves customer problems while also being respectful. Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons. Positive: Sign up for our newsletter to receive exclusive deals on hand-picked items from our personal stylists.
While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us. Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over? Your business is on the field of one of the most competitive games of all: organic search rankings.
Google referees may not be popular, but they help keep sites playing by the rules of SEO conduct.
From a business’s perspective, however, Google penalties can be livelihood-threatening realities. In BCI’s 20-year history, our digital marketing company has been a pioneering voice for ethical search engine optimization.
To partner with a top-tier technical SEO agency and grow your website’s revenue-driving potential, fill out our request form or call us today. Below I’ll explain more about how webmasters can deal with Google penalty situations.
However, many sites have long-standing issues or layered penalties that require more expertise.
If your website is hacked, Google’s manual actions team may be the first to notice it.
Juan Felipe Rincon, a lead of Google’s Webmaster Outreach team, spoke on manual actions at SMX West.
SEO tip: If your site has been hacked and you get the news directly from Google, be thankful.
Sites scraping content from other sites to fill their own pages is apparently happening more and more.
This is a bad practice from an ethical perspective (because it’s stealing) and also from a business perspective. If you have received this type of Google manual action, here’s SEO advice for what you can do about thin content.
With the rise of ultra high-definition displays and devices that enable browsing the web via smart TVs, the internet is increasingly being accessed and viewed on screens that dwarf traditional desktop displays.
Take for example the image above, which depicts a small sampling of popular websites that were each captured at a screen size of 2560x1600 pixels. The challenges of optimizing for large-scale displays center around how to scale and manage content. Content choreography refers to how content is adapted proportional to screen size, serving the best possible experience at any width. Generally speaking, the way content adapts on small screens is pretty straight-forward: we stack content within a single column and adjust the visual order if necessary. Now that we’ve identified the various challenges that come with large-scale displays, let’s take a look at some approaches to optimizing our content for this scale. Ive created a site to demonstrate each technique we’ll be looking at for optimizing for large-scale displays.
The method you use to optimize your content for large-scale displays will vary, depending on your content. For our demo, I chose to start with sketching out the general idea for the layout and content. Relative units such as percentages, EMs, and REMs are essential to responsive web site because they provide us a way to build on a flexible foundation. Next, we apply these variables to our element and increase both font-size and line-height gradually as the screen gets larger. Screenshots at 2560px wide illustrating the difference between not scaling text up globally (left) versus scaling text up (right).
When it comes to controlling content, there are few tools in the responsive web design toolbox as useful as the ubiquitous ‘container’. This approach works but, but it doesnt scale to large screens because the maximum width is too dependent on a specific width. How you manage images on extra large screens is entirely dependent dependent on your project needs, but you will most likely need to serve up higher resolution variations of each image to ensure images aren’t too small. For background images, this is quite simple: define the background image on the appropriate element, give the element dimensions, and define higher resolution sources of the image within media queries.
For inline images, we now have an HTML specification that allows us to extend the img and source elements to provide a list of available image sources and their sizes.
I caught wind of a friend making the transition from in-house designer to freelancer or proprietor of a small design studio and looking for advice. Using a web font service doesn’t necessarily mean that your web site will use best practices. There are plenty of form building services, plugins, and frameworks in the wild that make the tedious task of form design and development much easier. Building a form is one of those tasks in front-end development that I forget how hard it is until Im asked to do it. Its totally cool to build forms from scratch, but theres no shame in standing on the shoulders of giants who have already done the heavy lifting. We use Wufoo to power the contact form here on CSS-Tricks and have for many years without a need to change it out for anything else. Its a pretty nice form builder, and compelling because of the no cost, but also quite limited.
Typeform builds forms with a unique interface: each question is asked one at at time, more like a real life conversation. Formstack is a totally hosted form service as well, with some pretty unique features that may be of particular interest to heavy business and marketing needs. A very cool thing about FormKeep: it has a ton of Zapier webhooks that can integrate your form with other services, such as MailChimp, Trello, Salesforce and many of Googles web apps.
Formspree is sort of a happy-medium between the other two online form builders weve looked at. My favorite thing about Formspree is that it provides a slew of advanced options to customize a forms behavior using name values in the markup.
Running a WordPress site means you have access to many, many plugins that make forms a lot more manageable than starting from scratch. At the moment, I think Ninja Forms is a solid comparison to Gravity Forms from the interface to the features that are offered. I often turn to Contact Form 7 on smaller WordPress projects with baseline-level form input needs.
If you cant get what you want done with the PostCSS API directly, you can extend your plugin with so-called helper tools.
If you want to build a multi-tool plugin, you can bundle a set of individual PostCSS plugins into a pack. There are more than 200 registered PostCSS plugins, so before hacking away on your idea for a plugin, look it up in the PostCSS plugin register. The amazing thing about PostCSS is that you can build something thats very simple but yet efficient, unique, and futuristic. I think thats why some developers are still very skeptical about PostCSS, it lets us create these possibilities.
Your PostCSS plugin should only iterate the CSS AST (Abstract Syntax Tree) _only once_ and keep a cache of rules, rather than multiple iteration steps. Every node property sets node.source (contains a origin position in parsed input) by default. But before we rush into things, there are a couple of mandatory rules for a PostCSS plugin author to follow. I recommend writing tests in AVA because it has a very simple syntax and is also the most commonly used within PostCSS plugins.
Using a CI service like Travis for testing code in different node environments is recommended, as you get to test if your code meets the requirements right from node. Your PostCSS plugin name should prefix with "postcss-", indicating that it in fact is a PostCSS plugin and also clarifying the purpose of what it does just by reading the name. You dont necessarily have to write a lot of documentation, but it is important to describe what your PostCSS plugin does by showing input and output code examples in the README.
Its important to keep a changelog file that is updated with each and every release you have published for your PostCSS plugin.
I think the best way to learn how to make PostCSS plugin is to throw yourself out there, take the time to deep dive into getting to know the PostCSS API and playing around in the AST Explorer.
Remember that you are not alone on this journey; you have the PostCSS community to assist you.
If you have any questions, feel free to leave them in the comments section or tweet me and Ill try my best to give you an answer. I would like to thank Ben Briggs, Andrey Sitnik, Dan Gamble, Chris Coyier and Malin Gernandt for making this article possible through proofreading and ideas. There’s no possible way to go over every single animation library around, so I’m going to stick with the ones that I’ve either used or that interest me. The Web Animations API is native JavaScript that allows you to create more complex sequential animations WITHOUT LOADING ANY EXTERNAL SCRIPTS.
VelocityJS offers a lot of the sequencing that GreenSock does, but without a lot of the bells and whistles. A lot of people think of Snap as being an animation library, but IT WAS NEVER INTENDED TO BE ONE. Just a note: Snap is not an animation library and I always suggest to use it with GSAP when you need a serious animation. Bodymovin’ meant for building animations in Adobe After Effects that you can EXPORT EASILY to SVG and JavaScript. Before we talk about React, let’s cover why we have to treat animations in React differently at all. React uses a virtual DOM number of reasons, the most compelling of which is the ability to figure out what’s changed and update only the pieces it needs to. React-Motion is a very popular way to animate in React, and the community has adopted it over the old ReactCSSTransitionGroup that used to be most frequently used.
React-Motion is pretty similar to game-based animation, where you give an element mass and physics and send it on it’s way, and it gets there when it gets there. CSS animations has had a bit of a resurgence lately likely because it’s the easiest way to go for animations in React. This is an opinion post by someone who feverishly works with animation all the time and this is what I’ve gathered from pure brute force of working with these technologies a lot.
It is a 23 page ebook that you can open and read on any PC, Mac, smartphone or tablet for quick reference when talking to your ex. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success.


That said, things like daily budget, network selection, and locations, among other settings, are uniform for the entire campaign. Once you begin working to build volume and increase daily spend, look at enabling search partners. Increasing your mobile bid adjustment could help attract customers stuck with only a phone. You may then want to avoid spending your advertising budget on people searching from their phone. This default setting is not always the most effective, depending on how your business is set up to serve your customers. Advertisers may also set a targeted radius around any given custom location, like a store address. If you are a local business with a physical location, be conscious of how far your typical customers travel to get to your store. Each automated strategy is designed around a different methodology–selecting the right one is up to the advertisers.
Setting your daily budget is fairly straightforward, but when doing so, be sure to keep in mind that AdWords can spend up to 20% more than what your daily budget is set at. It may also be a better option for those who are careful about authenticating Twitter with too many apps, so if you are already using Zapier, you will feel safer using it.
Archive Your Promoters in Excel and Google Spreadsheet appeared first on Internet Marketing Ninjas Blog. Properly setting up your account structure forms a strong backbone to create the building blocks of your AdWords account. In the context of PPC, a campaign is a singular set of ad groups (which contain keywords and ads) that share a singular campaign budget and campaign settings. We can use each of these product types to create individual ad groups within a singular campaign. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target.
By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page. When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile.
By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name.
How well does your amazing brand statement and value proposition translate to a search result? Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign.
Include your brand’s value proposition and some sort of call to action to entice users to click your ad.
One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results. There is no doubt that these types of ads stand out compared to the other ads in the search results.
Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads.
Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches.
As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel. It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder.
Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent.
Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed. For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment.
That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase. A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics.
Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results. So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet. One of our users has been wondering whether they should use rel=next and prev, or a view all page.
For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers. We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend. One of the most effective ways you can do this is through being consistent in your communications.
Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others?
But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity.
If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors.
This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid. Since the introduction of the Panda Update in 2011 and the subsequent waves of algorithmic and manual action Google penalties, we’ve seen a rise in SEO services clients requiring penalty assessments and removals. Due to our methodology founded on SEO ethics, we’ve helped countless clients recover from manual and algorithmic penalties, and now eagerly await the next Penguin update to see additional penalty recovery resolutions. A penalized site drops in the search engine rankings, losing untold revenue from website traffic that’s no longer coming from search. Sometimes the issues are straightforward and, after a bit of housecleaning, the site owner can submit a Reconsideration Request to Google and be restored to good standing. We’ve had a number of clients come to us after struggling for a year or more to fix their own sites without regaining much ground in the SERPs. Google’s webspam fighters have gotten pretty good at identifying when a site is the victim of hacking, rather than purposely trying to spam through deceptive SEO conduct.
The search engines can identify where content comes from, including its original source, because they know the date and location they first discovered that content.
According to W3Counter, screens with a device width of 1366x768 pixels are the most common large device resolution. This width is what you will find with most high-definition desktop displays that start with 27” monitors.
As you can see, none of these sites are optimized for this scale: text is too small, the volume of content packed into a relatively small space makes it difficult for the eye to know where to focus, and everything seems to be dwarfed by the whitespace that surrounds it. The answer is sure to vary by team, but there are definitely a few technical challenges at this scale. On the other hand, the way we approach this on large devices can vary greatly, depending on the content and the space available.
Since most large screens are also higher resolution, we must manage additional variations of each image to ensure the appropriate image is served. Given the topic, I chose a theme that seems appropriate in the context of scalability, the Death Star II.
One option is to simply adjust the layout in order to present your content in a way that takes advantage of the additional screen space. By planning ahead, you are minimizing surprises and ensuring that everything works together before diving in, at which point its harder to make changes. By doing this first, I got a sense for how I should break the site down into sections, and how the page as a whole could be structured to accommodate these sections.
By using relative units everywhere, we can ensure that measurements will remain proportional, regardless of the font size set by the user. By defining our media queries in EMs, we are ensuring the design scales proportionately without enabling awkward scrolls bars in the browser if the user was to adjust the zoom level. Font-sizing can be controlled globally by adjusting the font-size property on the element, as long all text on the site is defined in relative values like EMs.
As you can see below, the first step is to define what the base value of your font sizing will be. As mentioned before, this will scale up the text size everywhere if you have set font sizes in your content as a relative unit like EMs. This element has one purpose, and that is to control the maximum-width in which our content can extend to.
Even if the max-width value was increased to something much larger, it isnt relative to the viewport width. This is because we must leverage a polyfill to enable support for srcset and sizes in browsers that do not yet support them. When it comes to optimizing our content for large-scale displays, we shouldnt stop short of common desktop resolutions. It looks like a Sass mixin, but its really more like extending a placeholder selector, but because its native, without the selector insanity that extend can cause.
Meaning the new features will be available, unprefixed, in development versions of the browser (i.e.
Ive never truly done the freelance thing, so I outsourced the advice thing to yall on Twitter. We must be knowledgeable about the internals of the tools we use in order to best utilize them to our advantage.
Its no big deal if were talking about a couple of text inputs and a submit button, but were often looking at something much more complex. Doing so can minimize the cost and time for a client and lead to a better end-user experience. This way, youre offloading most of the form-related work your team would otherwise be in for. Because Wufoo offers easy payment integration, weve also used it for selling products a number of times. There are several ways to embed a form on a website and options to customize the appearance using their themes, or custom CSS. Its part of the Google Docs world along with Slides and Sheets (you can export form data to Sheets). No payments, no logic, very limited design control, the iframe embeds can be a little weird (require scrolling), etc. For example, they track partial submissions, so youre collecting information even if the user didnt quite finish the form. Where a SaaS provides everything you could possibly need and hosts it for you, a form builder provides the actions you need to receive data and notifications. It provides you with an API token, which can then be added to the forms markup on a site to send and receive data from Simple Forms servers. The primary difference here is that a sign in is required to get started and, once you do, you have the option to upgrade your your forms to collect more data.
No signup or account is needed to get form actions, but there is a limit of 1,000 submissions per form before an account and upgrade would be needed. Its completely free in the sense that the basic (but also awesome) form functions are included, then a whole bunch of add-ons available for a cost. I do know, however, that the team is working on a hefty revamp in version 3 that will shake things up quite a bit in a very awesome way and further distinguish it from Gravity Forms.
It might take a little more instruction when handing a project back to the client, but is more than ample for many use cases.
You can still benefit from the work of others who have poured effort into making frameworks for forms that are not only attractive, but handle often troublesome aspects of forms like accessibility and browser compatibility. In most cases, I use some kind of form solution, because building forms is so dang tough given all the permutations or what can be required. I put this post together based on personal experiences with various services, but what others have you found? The documentation behind it is very well written and covers everything you need to know in order for you to master it. You might have heard of plugins that are made like that, like cssnext for future CSS syntax or cssnano for modern CSS minification. Navy design principle KISS (Keep It Simple, Stupid) is a perfect principle to follow when making a PostCSS plugin.
There is a strong possibility that it has already been created by someone else, and you don’t necessarily need to rebuild it.
Amazing and popular tools like Autoprefixer, uncss, CSS Modules, and Stylelint are all powered by PostCSS.
Using a string representation of a node is quite expensive, so only do that when you need to, and above all ensure that PostCSS plugins are developed using TDD (Test Driven Development).
PostCSS stringify will calculate the new position of that node and use node.source to create a mapping between the new and old position. In the end, it all comes down to taking responsibility for something that you have released. I think developers should know what the purpose of a test is and also be able to write one. That is very beneficial both for _you_ (having a history to look back on) and for the _users_ of your plugin (a reference for updates and changes).
Please keep in mind that these are my recommendations based on my own experiences, and the web has a lot of grey area, so you may have a different experience or opinion. Most libraries are using native animation technologies under the hood anyway, so the more that you know about these, the more you’ll be able to negotiate what is happening when it becomes abstracted. I’ve been using it for years and continue to be a fan due to its LEGIBILITY AND EXCELLENT PERFORMANCE. With only two handles to shape the bezier, you can’t produce some complex physics effects that are nice for realistic motion (but not necessary very often).
Sequencing in CSS becomes complex with delays and you end up having to do a lot of recalculation if you adjust timing. One example is that in Safari browsers, opacity and transforms combined can fail or have strange effects.
You’d have to use something like React to create a DOM for you, which Flipboard managed to do a little while ago, though in their case study it seemed they had more work to do. Unlike SVG animation which is resolution-independent, most of the canvas animations I see are not crisp on retina displays. When what you are building breaks, it breaks by showing nothing, unlike animating in the DOM, where things are still there but just behaving weirdly. Just check out this example from Dan Wilson which compares CSS keyframes and the web animation API.
It’s also still changing a bit so while the spec is moving I would be cautious about running it in a production environment. The important ones for me are the cross-browser stability for SVG and the ability to animate large swaths of sequences in a line of code. The first two animations I made I thought weren’t working because I had the camera pointed the wrong way (womp womp). Most websites I’ve seen that use WebGL fall back to a “please view this site on desktop” screen.
Please understand that this bias comes from working, playing around with, and bumping my head badly on a lot of different animation tooling so when I give my strong endorsement, it’s through blood, sweat and tears. It’s very simple to adjust timing, have multiple things fire at once with relative labels, and even speed your animations up or down with one line of code. Despite some claims to the contrary, when I ran my own tests I found that it didn’t really hold up. I would also say that jQuery used to lose performance tests but that might have changed since their RAF adoptions, so Velocity isn’t bad by any means, but it loses out in comparison. Ive heard that Julian Shapiro has passed the project off to someone else, so it may make a resurgence sometime in the future.
I haven’t tested this in a very formal way, but aside from looking at repaints and painting in Chrome DevTools, you can also see it with your eyes. He’s an extremely talented animator, and has already made some great demos for this library that have me really excited. The thing that excites me the most is how NICELY MALLEABLE THE EASINGS ARE when you pass in SVG path data.
THIS ABSTRACTION COMES AT A PRICE, and some of the old tricks that you’re used working with will give you trouble in a React environment. I like it a lot, but there are some keys points to working with it that if you don’t get, will have you banging your head. What this means is that you aren’t specifying an amount of time like you do with CSS or any other traditional web-based sequential motion. Just last week, Cheng Lou added in onRest, which allows for this kind of callback workflow.
It is also available in most JS libraries, but this one is created based on the last motion, not by duplicating the last one, so there are some nice motion possibilities.
It allows for some sequencing that wasnt available before, so if you look at the demos, youre not even seeing all it has to offer yet.
This is particularly true for more complex sequencing, which is where React-Motion doesnt offer a slim solution and GreenSock shines. Save the file in this particular folder named "icon-NAME.svg" with this exact set of options. I've already helped thousands of guys to achieve instant success with women and I would love to help you too.
Do not set your campaign to serve ads on the Search and Display Networks within a singular campaign. This method is ideal for advertisers with the understanding and ability to review and change their keyword bids on a regular basis.
Having an organized and efficient structure for your campaigns and ad groups will help you better balance your spending budgets, increase your efficiency when it comes to account management, and boost your paid advertising performance. Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension. By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site. In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys.


Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC.
And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors.
User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech. So it makes me happy that Dropbox found a friendly and helpful way to write their web content.
Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while. If you don't follow the rules, you have no chance of scoring those goals if there's a referee on the field. Impressively, the manual actions team sent more than 4.3 million messages to webmasters last year. For all webmasters, Google’s recommended preventative measures can help you protect your content and keep your site safe from hackers. But if youre building responsive websites, it’s likely that the tools you need to scale your content are already in place.
It is also the range at which most websites begin to struggle because of excess screen real-estate. Each of these factors contribute to a decrease in legibility and less than optimal user experience. This is a problem for a few reasons: 1) the awkward space that results is distracting, 2) the excessive space can dwarf the content, which makes the content seem smaller than it is, and 3) legibility will most likely suffer as a result of being too small. If you avoid adapting your content to the excess space made available on large-scale displays, your content will most likely seem dwarfed in comparison to the negative space that surrounds it. I will be referring to bits of code from this demo, but you can see it in it’s entirely here on CodePen. Another method is to responsively upscale your content so that it fits the space proportionately. If your design process involves working in a design application in order to visualize how you want content to behave, then do so by creating a canvas size that represents a extra large screen alongside your other comps that represent more traditional screen sizes.
Next, I explored design aesthetic a bit by creating a high-fidelity composite in Sketch, which allowed me to identify design elements such as fonts, colors and proportion. This is in direct contrast to explicit pixel values, which will not scale relative to a users settings, and therefore measurements will not be proportional if the user scales up or down the default font size. This is especially useful when it comes to large screens because it allows you to proportionately scale type up globally as screen size increases, thus avoiding the text in your design from seeming too small in relation to the screen. In our case it is set to 1em, which means we are defaulting to whatever default font-size is set by the browser.
Take a look at the image below, which illustrates the difference between our demo when font-size isn’t scaled up on the body (on the left), and when font-size is globally scaled up (on the right) at 2560 pixels wide. A better way to approach this is to define the left and right margins as relative units and gradually increase these values as the screen size gets larger. Notice that we are setting the height property to 0, providing bottom padding, and setting the background-size property to cover.
The image below details how this is implemented on our demo, in which we are defining additional image sources and their sizes with srcset and sizes attributes.
Browsers without support will prefetch the imgs src if specified, often causing wasteful overhead.
With the proper planning, we can leverage the tools already available to us when building responsive websites to scale up and adapt our content for large-scale displays. They often used every prefixed variant of a feature, which makes CSS less maintainable and JavaScript programs trickier to write.
At the end of the day if you don’t want to put any effort into it, it’s safer to use TypeKit. I tend to use hosted form services when there are many complex considerations to a form, such as conditional logic, pagination and reporting. One thing I personally like about (aside from its clean interface) is that is offers a nice iOS app for collecting form data in other places than a website. You host the form on your site and the form builders server will process the submissions for you. Gravity Forms allows you to create an unlimited number of forms directly from the WordPress dashboard, includes a slick drag-and-drop interface, and offers all the advanced options you might expect to see in something like Wufoo, such as conditional logic, style customizations and integrations with popular services. For example, every input has a set of advanced settings that can be used to customize everything from the appearance and behavior of the input to its accessibility and ability to pull data from other fields in the same form. Its far from the advanced features of Gravity Forms and Ninja Forms, but is completely free and still does some pretty slick things, from notification settings to Ajax loads on the front end. Theres really no need to highlight these tools since theyre already well-used and documented, but we can at least link em up.
This starter kit includes a initial setup script, a couple npm dependencies, and boilerplate code for your PostCSS plugin; it also provides you with a file to write tests in AVA (a test runner) and some documentation to get you going. The PostCSS core contains a parser that generates a CSS AST (Abstract Syntax Tree), which is a representation of a node tree that parses strings of CSS. The API provides various amounts of functions, classes, common methods, and modules to use. Take PostCSS-focus as an example, its a very simple idea but still a very usable PostCSS plugin to correct accesbility.
The common mistake is that PostCSS plugin authors forget to simply add source on the node creation, which will result in the plugin not being mapped.
AVA also has promise support, which is great for async plugins and other benefits, such as speed, no implicited globals, ES2015 support, and that it runs all the tests concurrently.
It sounds cliche, but I want to emphasize the fact that you often get to talk with the experts behind the PostCSS core and receive tons of help. This post serves to clarify what to use, and when, to get you working with the right tool for the job. CSS animations make it possible to transition between different states using a set of keyframes.
Another is that the spec’s definition of transformation origin, when applied sequentially, can appear in a non-intuitive fashion. Like its name suggests, canvas offers a visual space scripting, in which you can create complex drawings and interaction, all with high performance rendering. There’s probably an opportunity there, though, if you’re interested in taking up the charge.
There are a ton of pros and cons to working with SMIL, but the biggest con will lead me to omit it entirely: IT’S LOSING SUPPORT.
There are also less really good articles and books explaining how to work with it than the other technologies Ive mentioned thus far, but theyre growing. Velocity’s syntax looks a bit like jQuery, so if you’ve already been using jQuery, it will be familiar. I suggest you run your own, though, as the web is always moving and this post is frozen in time. This library is still in beta and he’s actively working on it (and I mean actively, the repo is updated a ton). I haven’t worked with this a lot so I don’t feel comfortable reporting on it, but I plan to and will update the post when I know more.
I don’t work with it because I really like building things from scratch with code (so this defeats the purpose for me), but IF YOU’RE MORE OF A DESIGNER THAN A DEVELOPER, this tool would probably be really great for you.
It’s how we create a structured document with objects, the nodes of which we talk about as a tree. It takes a bit more finessing than usual, and some things that should work and do with the DOM, don’t in React. One of these is a fork of one of my own demos and I will say, though, that when I looked at the code it seemed much more verbose that what I wrote.
I don’t have any particular reason to hold allegiance with any technology except, as a developer, considering its versatility, performance, and ease of use. Designers create new icons, they tweak existing ones, they have ideas on what they want the icons to do. Make sure to optimize what you can in Illustrator first, like combining paths and reducing points.
View customer success stories, browse my products or watch this mind-blowing video about success with women. By showing your ads on Google’s search partner websites, advertisers should see an overall increase in impressions and clicks.
If creating a highly targeted campaign meant to attract mobile users as much as possible, increasing your mobile bid modification to the maximum of 300% will help spur mobile traffic.
If you are into local business, for example, you can archive the location of each Twitter user who tweeted your URL! Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC. Google has also done studies that show that search ads will not cannibalize organic traffic.
Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand.
AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads. Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns. This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results. Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping. For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry.
And when they see what others have, all they can think about is what they’re missing. When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way. They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them.
They back up the algorithms (which do most of the work filtering out webspam) and review individual cases by hand. That means webmasters were notified personally not only of a yellow flag being thrown, but also about what caused the penalty action.
In this article, we’ll take a look at the challenges and techniques for optimizing your site on large-scale displays. These values come primarily from desktop monitors, and most websites will adapt to these screens without much problem. But, if you attempt to fill the space with content by introducing more columns, you risk visually overwhelming the user by presenting too much content in a relative area of the screen. Images that don’t scale with the screen can leave awkward gaps of space between them and other elements. If you prefer to design in the browser, then plan how you want your content to behave on large screens by first sketching out your ideas.
The key here is to stay loose and don’t worry about pixel perfection — the important things like interaction, scaling and even font-size should be decided in the browser. Not only is the scaled-up version more legible, but all elements on the page have been proportionately scaled up to activate the space. As a result, content will be contained in relation to the screen width and feel more at home if the screen is extra large.
This is a technique known as “Uncle Dave’s Ol Padded Box”, and allows us to maintain an aspect ratio by percentage padding based on the width of the parent element. This enables the browser to switch image resolution based on screen size and pixel density, thus providing the most appropriate image. Sites frequently used just the prefixed version of a feature, which made it hard for browsers to drop support for the prefixed variant when adding support for the unprefixed, standard version.
Thats before we even start discussing browser inconsistencies, input states, payment integration, and accessibility.
These companies have figured all that out for us and, considering time, for a lower price than developing it ourselves. I wrote a post way back when on how I used Wufoo as a tool for getting customer service feedback. Thats perfect something like a conference, book signing or some other live event where collecting information in person would be a benefit.
Plus, theres a community behind it that has contributed extensions and add-ons to tailor the experience even further.
Then beyond that, well show you what to do once youre done with your plugin and what it looks like to be a _responsible_ PostCSS plugin developer. When we change something inside the CSS Abstract Syntax Tree, PostCSS will still represent it as a root node but stringify the syntax tree back into a CSS string. There are methods that you might already be familiar with like, prepend, append, clone, cloneAfter or replaceWith. It would create confusion and frustration, be harder to maintain, and have an unnecessarily bad learning curve. A more appropriate way to create these is to require declaring the property in another way. It is unbelievable to see how much you can accomplish with just a few lines of code and how easy it is to build a working PostCSS plugin. The quality of your final output is often much better, as youll get plenty of "aha-moments" when building and running tests. I registered to fill out a bug report and requested motion path module in CSS as a feature. I’m sure there are some really great devs out there who do it easily, but I would say it’s not terribly straightforward. This native API was created as a backfill from all of the great libraries and work that people were already making with JavaScript on the web. The GreenSock Animation API has almost too many cool benefits to list here without missing something, but they have both docs and forums you can explore. The only con I see to that part is that if you need to change it later, you’d have to re-export it.
This can mean that the motion has the ABILITY TO LOOK REALLY REALISTIC which can be very beautiful. That said, I’ve gotten React and GSAP to play nice a few different ways now so here’s how I do it. I can have an inline event handler like onClick(), and within the custom function I have for it, Ill call another function that has a timeline within it.
When a new one is ready, run `gulp svgstore` from the project root, that will ready the icon for production.
Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second.
I’m simply asking you to join me in exploring another approach to your marketing copy. Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types. These people have the power to blow a whistle to stop misbehavior and even to bench a player who refuses to play by the rules.
In contrast, images that scale too large can take away from other elements and become overwhelming.
In our demo, we will responsively upscaling our content in order to provide a superior experience for users on larges-scale displays. These features have long existed in Sass, Less, and Stylus, but theres no way to do it in regular CSS.
Ultimately, browsers felt pressured by compatibility concerns to implement each other’s prefixes. Wufoo is for any type of web form while SurveyMonkey is likely a better tool specifically for web form surveys. From personal experience, my code drastically improves as I learn how to refactor from the test failures.
You can hook into the native JavaScript events I mentioned earlier to work around this, but then you’re switching contexts between languages which isn’t ideal, either.
Hopefully SVG 2 will help out with this but for now, CSS and SVG on mobile sometimes requires strange hacks to get right.
This is part of a movement to align the performance of CSS animations and the flexibility of sequencing in JavaScript under one roof. Technically it uses canvas, but I like making the distinction because, I don’t know, names are cool when they work to identify slight variance.
I’ll put in the caveat that since it’s still young, it’s changing still and might not be ready for a production environment quite yet. In a jQuery or vanilla JS setup, I would pause the timeline initially and hit replay, but I dont have to do that here. Make commits to the project pertaining to new icons separate from blah blah etc you get the point. I like to picture them in black and white striped shirts (though I’m sure jeans and t-shirts would be closer to the truth). Since there is no one-size-fits-all solution to the challenges that images pose, you must carefully consider how you want to manage them based on the unique needs of your content.
You’ll notice we are leaving off the unit at the end of these line-height values, also known as ‘unit-less’ values. New forms and changes to existing forms can be a difficult-to-coordinate cross-disciplinary effort. Also, outputted code is usually kind of gross, but I haven’t seen that effect the performance too much in the case of Bodymovin’, so it’s probably fine.
Lets say you have two things that have to fire independently and get there at the same time that are different. By setting line-height this way, we ensure that child elements can compute their line heights based on their computed font size, instead of inheriting this value from its parent. Here’s an example from MailChimp, an online email marketing solution that writes personable copy. I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather.



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