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10.09.2013
For those that may not remember that far back, the boxes on the left are the old ones and the new ones on the right. Full-page 1990s advertisement for General Mills' Lucky Charms breakfast cereal designed to work like the "fold-ins" from the back of MAD Magazine.
The cereals are Lucky Charms, Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Trix. The cereals with vintage packaging include Lucky Charms, Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and of course one of my favorites Trix.


The goal is to tap into consumers' desire for nostalgia, which is big nowadays, and particularly so in a tough economy. Check out the packaging for the other four cereals after the jump, with the old boxes on the left and the new ones on the right. On the Lucky Charms box (above), the leprechaun wears a scarf, has rosy cheeks and sits atop a toadstool.
All five retro cereals also contains offers for vintage games and prizes we grew up with in our childhood.





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Comments to “80s lucky charms cereal commercial”

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