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By quietly supporting small presses and literary nonprofits, is Amazon backing book culture or buying off critics? But amid the public and private rancor, the massive e-retailer is very quietly trying to make friends in the book world. With the more than 40 current grants listed on Amazon’s site, this suggests the company distributes approximately $1 million annually to small presses and other literary-minded nonprofits.
Sometimes the grants pad out thin margins of survival, and make it possible for worthy programs to maintain their tiny staffs.

A gift from Amazon is considered the devil’s kiss in many corners of the publishing world, and many grantees are in no rush to blow a ram’s horn announcing their acceptance of money, either. Those receiving these news releases generally consist of fellow authors, editors and members of America’s indie-publishing ecosystem. In other words, some of the only people left in the world who not only never learned to love Amazon, but actively hate its grinning yellow guts.So what’s the point of contributions that get little publicity? Is the real goal of the grant program to keep friends close and enemies closer, by showering influential, articulate and potentially critical voices in the publishing community with sacks of no-strings cash?“It’s the bully on the playground handing you a lollipop,” says Shirin Yim Bridges, publisher of Goosebottom Books in San Francisco, which has not received a grant from Amazon.

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