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01.05.2015
Brain Games Shown to Improve Cognitive PerformanceAt last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we’ve heard first that we should keep sharp by doing crossword puzzles or similar brain-challenging activities, only to find later that research has been unable to prove their effectiveness in stemming cognitive decline, much less boosting performance. This study appears to be the first peer-reviewed publication of work that shows that web-based training can actually produce improvements in general measures of cognitive performance.
The experiment compared a control group with a group of subjects who used did the training exercises for twenty minutes a day for five weeks. I’d be very interested in any feedback from Neuromarketing readers on the Lumosity product.
Disclosure: While the links are affiliate links, I have no relationship with or financial interest in Lumosity.


Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). I’ve used Lumosity off and on for about three years, and found the exercises do help focus my attention and improve my memory.
They have developed several training programs, both general and specific to certain areas of cognition, that keep players moving forward. National Geographic Channel's new show Brain Games shows you how to "hack your brain" so you can figure out how your mind works. The program also challenges your problem-solving skills, and the speed and flexibility of your thinking. The games are engaging and the company regularly publishes new games while retaining old ones.


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