Building self confidence group activities 5th,vipassana experience blog,how to change my life at 55 inch - New On 2016

13.05.2015
Only you can talk yourself out of proclaiming your true destiny in life, because self-confidence is nothing but a result of one’s consistent positive thought pattern. I find it fascinating that all the marketing skills we have today were used by people thousands of years ago.
At the simpler end of the market, products dona€™t need a brand a€“ they just need to work. Religions, spiritual movements, political ideologies, self-help theories and therapies are all examples of services which can't succeed without effective branding.
Having taken over story from early religion, the a€?majora€™ religions introduced a high-profile brand feature: the symbolic individual. It has been recently recognised that when people make a buying decision, they are not really buying a product but what they believe it will do for them. Brands have to change to suit circumstance, but the strategy has to be properly thought through.
Deliberate attempts at rebranding in order to reverse a perceived decline often dona€™t work or have unforeseen adverse effects.
Only religion has succeeded in using the carrot-and-stick technique in which negative reinforcers such as guilt, fear and hatred work alongside positive reinforcers such as inclusion, security and reward. From positive and negative reinforcement, the invention of the bad guy as antithesis of the mascot follows easily.
The major religions use one tool that commercial products and services can't use: punishment for failing to buy or for ceasing to buy. Products are often rebranded to match changes in perception, in order to retain customer loyalty. Subud's problem at present is that its brand is inauthentic, whereas the product itself is quite a good one.
The success of a brand depends less on what it actually does than what it promises to do, though it should not mislead.
The latihan exercise is practised two or three times a week for half an hour, either alone or in a group, where men and women do the exercise separately (in line with Muslim religious tradition).
Appreciate and Value YourselfBuilding confidence and self esteem starts with appreciating yourself. How to boost your confidence - fake it 'til you make it!You may think you're the only one who lacks confidence but most people have their own insecurities from time to time.
Quotes for WomenWise, witty and wonderful quotations to motivate, inspire and make you SMILE! Isobel divides her time between her home in a loch side village in Scotland and her second home in southern Spain. David is a very active Council Director of Glasgow Chamber of Commerce where he heads the Youth Employment Policy Group and is a member of both the Trades House of Glasgow and the Merchants House of Glasgow. David is a UK Charity Trustee for the marine protection organisation, the Sea Shepherd Conservation Society. Liz has worked in Further Education for a total of 20 years, the last 17 years at Stevenson College Edinburgh. Liz also graduated from Stirling University with a Post Graduate Certificate in Tertiary Education with Teaching Qualification (Further Education) in 2004. Director of Development with Scottish Ballet, Business Development Manager at Hampden the National Stadium and set up LpC Events in 2008.
In addition, she has delivered many time management courses (which she calls focus management) to companies and individuals. Valerie Maclennan, originally from Stornoway on the Island of Lewis, now living in the Glasgow area, has a warm relaxed friendly manner, and good sense of humour which has helped create the atmosphere required for her highly popular  interview chat shows. Max uses his skills as a master manipulator of thoughts and ideas to influence members of the audience to make choices and decisions seemingly out with their control. They may have believed iron age superstitions but they could learn nothing from us about marketing because they knew the secrets of branding: the creation and projection into the market of a generic identity and buying incentive for a product or service thata€™s otherwise difficult to sell. No-one ever bothered to create a brand for spoons or wheelbarrows - but to market a vacuum cleaner, a car or a broadband provider, you need a brand. Christianity makes full use of the two most powerful marketing words known to man: a€?newa€™ and a€?freea€™. Logo, corporate identity, endorsements, free offers, unique selling proposition (USP) and perhaps most important of all: story. Moses, Jesus, Mohammed and Buddha are the religious equivalent of brand mascots such as the Jolly Green Giant, the Pillsbury Dough Boy, Sunny Jim, Ronald McDonald and Colonel Sanders. In the 1990s Wranglers decided to expand from its core product, jeans, into the general clothing market; the attempt was a costly failure a€“ no-one believed Wranglers could make fashionable suits and jackets. Christianitya€™s claim on universality led to its adopting many of the rites and festivals of paganism on the basis that these were all better expressed in Christian terms. Successful rebrands are the ones we hardly notice as they either dona€™t concern us or offer us more of what we believe we want. In commercial marketing, only positive emotions such as well-being, rewards, security and inclusiveness are addressed. The rewards and punishments are big: eternal bliss in a world after death, contrasted with eternal torture or countless lifetimes of suffering. In commercial marketing the bad guy would take the form of an anti-mascot whose purpose is to stop you gaining the benefit symbolized by the mascot. Microsoft can't claim, although it might want to, that Mac users will have a terrible life, because there are plenty of Mac users who can easily refute the claim.
If the product can be shown not to deliver on its promises, the customer will be disillusioned and look elsewhere. Christianity today places much less emphasis on hell than it did in the middle ages, and accuses no-one of being a witch or a heretic. The claims a€“ spiritual development without doctrine or hierarchy a€“ are at variance with the facts.
At the time of writing there is a furore over Subud's perceived anti-gay stance based on statements such as 'Homosexuality is not allowed by religion and it is not allowed by God. Their use of 'loss leaders' is a manipulative ploy that exploits people's willingness to believe what they are told as long as it comes from a trusted authority. His talks contain a wealth of material from Javanese, HIndu, Muslim and Naqshbandi Sufi sources. Have you noticed that some people appear to sail through life while others struggle to cope!
Follow a very simple plan and you'll cope with even the most hated social event of the year!
She is Chair of the Scottish Baroque Ensemble and she is the first woman Patron of the Glasgow Celtic Society for the promotion of Gaelic language and culture. He served as Convener of Finance in the City of Edinburgh Council, as Minister for Finance and Local Government in the Scottish Cabinet and was a member of the Scottish Parliament from 1999 to 2003. His specialist areas include finance, transport, housing, planning, local government, legislative process and the Scottish Government. 8,900 employees and for the continuous development of GTG Training’s external commercial sales to over 2,500 private and public sector organisations.
Anna owns Achieve Balance which helps motivate people and companies to become more productive and achieve a better work-life balance. Anna has also delivered talks and facilitated workshops for teams from large companies, such as Lloyds TSB, to teams from SME’s and smaller networking groups.
The skills needed for good leadership are present in all of us, but not all of us are natural leaders.
In much early religion story is the only clearly identifiable factor a€“ creation myth, disaster myth and divine intervention, making religion indistinguishable from story at the ordinary level.
Early religions certainly had heroes, but Heracles, Perseus, Theseus, Osiris, Apollo, Thor, Krishna and others were not the sole focus figure of their respective religious frameworks.
Think of the famous campaign for margarine based on the slogan a€?I cana€™t believe ita€™s not butter.a€™ People bought the margarine in the belief that it tasted as good as butter. You may believe that a sports shoe with a flash on it will make you run faster than one without. To survive in the market a business must grow, and for that it needs an effective strategy.
User endorsements are the most reliable way of creating confidence in a product or service whose claim is unverifiable in advance. More recently Pepsi-Cola tried one last effort to reverse its decline against Coca-Cola by rebranding itself with the colour blue, thereby shrinking its market share still further. There is no evidence that Christians originally believed Jesus to have been born (of a virgin) around the time of the winter solstice or to have been crucified and resurrected around the time of the spring celebration; but as these were major pagan festivals it was expedient to rebrand Christianity according to the pagan calendar. The commercial marketing industry has learned that whenever a negative reinforcer has been tried it has always failed, sometimes spectacularly, as in the 'You're Never Alone with a Strand' cigarette campaign.
To get people to believe these claims required, and still requires, a massive marketing effort.
Religion can claim what it likes about eternal punishment because its claims can't be proved false. They aim to expand their membership, and in order to do that they must have an effective marketing programme based on a strong brand.
Like many other spiritual movements Subud also plays the 'tradition' card: offering a connection that goes right back to the beginning. In order to get round this difficulty and retain customer loyalty the promise of all 'major' religions is that the reward lies in another domain, i.e. Current Pope Francis says things like a€?When God looks at a gay person, does he endorse the existence of this person with love, or reject and condemn this person?
Supermarkets, like politicians and spiritual leaders, use various strategies to project themselves as trustworthy, friendly and 'on the customer's side'. Much of the material deals with the correct conditions for doing the latihan exercise, the 'lower forces' contained in the nafsu (passions), the organisation of the Subud movement and the setting up of businesses. This consists of asking a question, putting oneself into the surrendered latihan state, and seeing what comes through. To have that energy you need to be fit and well in your body as well as your attitude of mind. He is the Director responsible for overseeing development of new events, partnerships and products.
In his career, Martin has worked in FMCG, financial services, B2B and Gaming and has spent the last 5 years building a strong and successful digital team in what is Scotland’s largest full service digital agency. Our ALPs series is designed to identify, embrace and and strengthen our ALPs participants leadership abilities. The graduation will bring together hundreds of students, parents, professionals and leaders from the state of Ohio and national leaders in education.A Invited dignitaries include Ohio Governor John Kasich, Columbus Mayor Michael Coleman, Columbus Schools Superintendent Dr.
Because the more complex or rarefied the product or service, the harder it is to establish a perceived benefit in advance of purchase. Later religions owe much to their use of story to address psychological problems such as insecurity and guilt. In the Middle East the cults of Tammuz, Adonis, Zardush (Zoroaster) or Mithras lost a€?market sharea€™ to the monotheistic religions, despite sharing many of their features, because the latter had stronger brands. In the consumer market, the incentive is money, and people with proven marketing skills are very highly paid. There are such things as stable, non-market-driven economies operating without the assumption that more is better and that security comes from having the most stuff. More successful have been McDonalda€™s attempt to claw back public goodwill lost in the junk food furore by projecting itself as sustainable and energy-efficient; tourist destinations such as Ireland, Tunisia and Egypt use seductive advertising to overcome the fear of terrorist attacks.
Islama€™s pioneering and disinterested pursuit of science and philosophy increased the acceptability of its brand in medieval Europe.
People always associate the brand with the dominant emotion, even if the product is portrayed as conquering it.


The Hamburglar tries to steal hamburgers away from children, and Ronald McDonald gets them back. This, however, undermines its case to be stating the truth (see Karl Popper, falsifiability theory). It should come as no surprise to any Subud member who has read this far that Subud has such a programme. It is also universalist: the 'one stop shop' - you can get everything you need here, why bother looking elsewhere? It must either endorse the statements and practices of Pak Subuh and his followers, in which case it officially becomes a popularised Javanese cult (nothing inherently wrong in that), or revert to its original form in which such things are of peripheral interest compared to the 'product' (the spiritual exercise), the USP (no teaching, no hierarchy) and the story (how Pak Subuh received the latihan) which, again, is quite a good one. Having acquired the trust and confidence of their customers they are then in a position to make statements and carry out actions which are not questioned. It claims to have no hierarchy, no teachings and no other set practice than the surrender exercise. Looking after yourself properly and maintaining your body with good nutrition and rest is paramount. He has a particular focus on helping other organisations to match their policy and practice objectives with the best ways to contact and network with the appropriate audience they wish to reach.
She was a project manager and staff manager for many employees, helping to motivate, stretch and develop them.Over the last 4 years Anna has coached and mentored individuals and groups in business to help them boost their performance, clarify their goals and plans, overcome obstacles, improve their confidence and enhance their quality of life. Gene Harris; Westerville Schools Superintendent Dan Good, Southwestern Schools Superintendent Bill Wise, Governors Director of Minority Affairs Lynn Stevens, representatives from the Ohio State University, Ohio University, Columbus State, Denison University, Capital University, Franklin University, Ohio Department of Education, and other county, state and state officials.
An effective brand will not only persuade a customer to buy, but also ensure continued purchase (a€?brand loyaltya€™). Convince people they are getting something for nothing and theya€™ll not only flock to buy your product, theya€™ll be grateful! To solve these problems they first had to establish ownership of their solutions, in exactly the same way as a marketing campaign for GM food claims to solve third world hunger, or a supermarket a€?beats the recessiona€™ by claiming to create jobs and slash prices. Not surprisingly, societies with non-expansionist economies tend to have non-expansionist religions, if they have religions at all. Islamic religious tracts are full of a€?so-and-so saida€™ or a€?so-and-so heard such-and-such saya€™. The dogmatist Al-Ghazali single-handedly reversed that trend by introducing the idea that God was directly involved in every natural phenomenon, therefore nothing could be studied in the absence of theology.
This particular campaign was predictably short-lived, since it followed the rule that advertising which focuses on a negative attaches the negative to the brand.
There World Subud Association (WSA) hosts regular discussions about promoting the message of Subud and protecting its reputation. The appeal of a single product 'specially formulated' for all types of application - engine oil, shampoo, plant feed etc. Pak Subuh said, 'you will only know the benefit of the latihan after you die' (1985, S Widjojo Centre, Jakarta). There are customer endorsements aplenty, the logo is strong, the free offer is there ('no charge, contributions welcome') a€“ everything is in place but one: a clear and accurate brand. Powerful marketing tools such as logo, endorsement, free offer, unique selling proposition and story access the emotional, not the logical part of the brain.
The key element is belief in God (the latihan exercise is believed to be guidance and direction from the power of God). She has provided career coaching to individuals to help them discover their ideal career and maximise their potential through a practical, structured approach.
Somali community leaders and educators including the first African man to receive a PhD from Princeton University and former Ministers will be honored at the event.A In addition to financial scholarships by the Law Office of Russell Flickinger, Presidential Service Awards will be conferred on members of the Somali-American community in recognition of their contributions to the community. The story of the specially-engineered solution to the perceived problem becomes part of the brand. In the established a€?brandsa€™ there is a payment for services rendered: the notion that if one a€?buys ina€™ to certain ideas, one gets something in return - heavenly rewards, increased merit, good fortune, nirvana or some such thing, desire for which has been created and developed by the marketing department concerned. The religions with the most aggressive strategies arise out of market economies, and offer bonuses for spreading the word.
Christian scriptures and hagiographies consist largely of deeds, sayings and observations recorded by witnesses.
This led directly to the loss of Islama€™s lead in technology and the decline of its global influence a€“ something that Al-Ghazali could not have intended. This resulted in people associating the product with the negative emotion and abandoning it in droves. You can either eliminate the worry altogether or accept help - only then can you move forward in a positive direction.
She has coached employees from large organisations such as RBS, the Home Office and IBM, medium sized companies such as Baillie Gifford, Abbott and Edinburgh University and many individuals who are self employed or setting up a new business.
It is possible to influence people radically, but one must first know what they believe, or are willing to believe.
This concept of divine remuneration is central to all the a€?greata€™ religions, whose designers established such promised rewards as physical resurrection from the dead, eternal life in paradise, or freedom from reincarnation and attainment of eternal bliss; a benefit that they not only expected to receive themselves but offered as an incentive to others. Some of them eulogise martyrdom a€“ what could be a better customer endorsement than the willingness to defend a product to the death? Brand loyalty is built on the fact that the more opinions you hear reinforcing a certain sales message, the more likely you are to believe it yourself. Judaism a€?rebrandeda€™ itself successfully after the sack of Jerusalem and the destruction of the Temple, by removing the requirement for sacrifice and instituting the synagogue and the rabbinate. The initial spread of Subud a€“ a God-centred organisation a€“ was solely due to the efforts of a man displeasing to God. Earlier religions had less well-developed incentive schemes; as a Viking warrior who died in battle you might go to Valhalla and drink mead, but only in order to fight again with Odin at the last battle of Ragnarok! The ultimate customer endorsement, dying for the brand, seems excessive to most people today but nevertheless fits the category. This fundamental reconfiguration enabled it to survive without the core elements by which it had previously defined itself, but limited the brand's appeal. This if nothing else places Subud in a ludicrous position and I find it most odd that no Subud leader has ever publicly remarked on the fact, certainly not Pak Subuh himself nor his daughter Ibu Rahayu (currently the main Subud opinion-former). TMO Adventures provide an opportunity to realize a group's governing principles, values, ethics and practice core competencies in a safe and supportive environment.
As an ancient Greek or Egyptian you would expect your behaviour in life to determine your fate after death, but you would have no concept of special bonuses for promulgating the faith, or dying for it. A customer has bought the product and is so satisfied with it that he makes his satisfaction public in the most irrefutable way possible. I don't know any anti-gay Subud members and the ones I know share my personal view that Pak Subuh's doctrines are at best quaint, at worst inaccurate and ignorant. Our challenges are experiential in nature and we encourage continued teamwork, realistic goal setting, honest feedback and shared learning in a experiential process which stimulates our creative thinking and problem solving skill sets. But remember that brands do not appeal to common sense, but to the emotions, first of all building desire and then positioning a product or service so as to appear to fulfil that desire.
It might be thought a bit odd that in Christianity the mascot (Jesus) endorses the brand (dies for his belief) in order first of all to create it. It underwent various tranformations on its journey, most noticeable of which is the alteration of the Buddhaa€™s image from Indian thin to Chinese fat, representing the change from the original Indian ideal of balance and discipline to the Chinese one of happiness and prosperity.
Customer loyalty has to be very strong to overcome this problem, and latihan experience itself is often the overrider.
It would be as if the Jolly Green Giant advertised tinned peas by writing his own testimonial on the tin a€“ it wouldna€™t work, because we know the Jolly Green Giant is not real.
Which explains why the early struggle of Christianity centred on proving the historicity of Jesus.
If the brand mascot is a real person, not just a symbol, it can do all kinds of things a mere icon cana€™t do. Groups tend to develop a sense of community that wants to be successful at what they are engaged in. Participants find a new sense of confidence in themselves an understanding A and appreciation for others that transfers over to the school and their community. Yamamoto, Ambassador Principal Deputy Assistant Secretary, Bureau of African Affairs Donald Yamamoto's prior assignments included serving as the U.5. We believe that together, the teachers and students will return to their classrooms and will ultimately be linked together through their shared experience to achieve the common goal of linking adventure through education.
He also served as Deputy Assistant Secretary of State in the Bureau of African Affairs from 2003 to 2006, where he was responsible for coordinating U. A  10:00 am - 2:00 pmHave you ever wondered if you could you make it on your own in the woods? Ambassador to the Republic of Djibouti from 2000 to 2003 and was the Deputy Director for East African Affairs from 1998 to 2000.Ambassador Yamamoto entered the Foreign Service in 1980.
You are the best thing you have."During this four-hour program you will use critical thinking skills and a positive attitude to complete this 'Survival' scenario.
He attended the National War College in 1996 for senior training and received a Congressional Fellowship in 1991.Ambassador Yamamoto is a graduate of Columbia College and did graduate studies at Columbia University, receiving a Master's degree in International Affairs. You will learn impromptu wilderness medical skills (First-Aid without a kit), look for natural shelter, build a debris shelter, find safe drinking water, find resources for making primitive tools, make a primitive weapon, track wildlife, build a fire, learn back country cooking skills and what leave no trace ethics are, even forecast the weather! All participants acquire real skills and an increased awareness of themselves and their environment.
They also develop a more positive self-image through an authentic sense of personal accomplishment. All students should read or listen to the book Hatchet by Gary Paulsen and come with small blank page journal and a pen. If you pass the turn-off ramp, you will enter onto the freeway and will have to get off at the next exit and backtrack. Somalia needs to be united or the ongoing problems will simply be exacerbated, said Abdinur Mohamud, a consultant for the Ohio Department of Education.There has to be a solution that brings all those territories together so regions and communities can function at the local level, said Mohamud, a member of the organizing committee. Learn the skills that will save your life and or your family or friends.This is a course that you won't want to missDress casual and warm. Learn outdoor survival skills plus how to build a matchless fireBring water - snack & lunch, ID books, magnifying glass if you have them. Global Leadership Coalition.Somalia has been in a state of violence and conflict for over two decades now, Jibril Mohamed, president and chief executive officer of the Northland-based Somali Community Access Network, said last week. Many attempts were made to bring together the sides that were fighting for power in Somalia. All programs require proper clothing and rain gear, sturdy footwear, sunscreen, water bottle. State Department, was invited to be one of the speakers but will not be able to attend, according to Mohamed. TMO Adventures provide an opportunity to realize a group's governing principles, values, ethics and practice core competencies in a safe and supportive environment. But as we do with any policy we look at the situation on the ground and make determinations on when and whether we need to make adjustments to that policy. It is going to be a painstaking process to move things forward in a positive direction.Malac was invited to give the keynote address last night at the conference, which will conclude today.
Somalis many thousands of whom live in Columbus have an important role to play in determining policy.We understand that having a connection to them is something we need to do to ensure that we have that flow of ideas or an understanding what the impact of what our policies might be, she said, adding that violence is a major concern among Somalis. They take every opportunity to try to get that message to us to put pressure on us to keep doing something.Mohamed said he was one of two Somalis invited to attend a 2010 forum at the White House, where the president unveiled his administrations strategy in Somalia. Scripps School of Journalism Statehouse News Bureau.A ****************************************************************************************************************************************************Ohio conference discusses Somalia future, problemsJan.
Issues discussed include the national roadmap, piracy, humanitarian crisis, frontline state military interventions, Diaspora remittance challenges and community development issues. Engagement in Somalia: DualTrack Policy Aims and Implications * Debunking the Roadmap: A Tool for Statehood or Death-knell for Disintegration?


His remarks will provide an overview of Americas role in supporting humanitarian, development, and security assistance in Somalia.
Ambassador James Swan has served as the United States Special Representative for Somalia since August 2011.
He has served with the State Department since 1988 in Djibouti, Democratic Republic of the Congo, Republic of Congo, Cameroon, Haiti, and Nicaragua, as well as Deputy Assistant Secretary of State for African Affairs (2006-2008). Just click to add your own content.You can use this page for anything you like, but we recommend focusing on one or two related topics to avoid confusing your readers. Somalis in America are not only active contributors to their newly adopted communities, but also continue to follow, and more importantly, influence developments in Somalia.
So it was a priority for me to engage in a dialogue and learn from the Somalia diaspora in the first few months of my new assignment as the U.S. They see heart-breaking news coverage of malnourished Somali children, read about bright young college students murdered by suicide bombers, or hear reports of wide-scale corruption and say that Somalia cannot be helped.
The problems Somalia faces today, the critics say, are the same problems it has faced for twenty years. Interests in Somalia The answer is simple: Americas national interests require robust engagement with Somalia. As a compassionate society, the United States has an interest in addressing the acute humanitarian needs of our fellow human beings in Somalia.
As part of our global commitment to advancing democratic values and improved governance, we have an interest in promoting political reforms that allow Somalis to be represented by leaders who will govern for the benefit of the people and the development of the country.
The combination of instability and poor governance threatens not only the Somali people, but the security of our regional partners in the Horn of Africa and beyond. These factors have led to the most serious piracy problem in the world on key international trade routes. They have also created a dangerous terrorist organization al Shabaab that wantonly attacks innocent civilians and African peacekeepers, has conducted terrorist attacks against Somalias neighbors, and has actively recruited American citizens.A For all these reasons humanitarian, democracy and governance, and cold-eyed security concerns America is committed to helping Somalia regain stability and security. While Somalia faces enormous challenges, it also has, to quote President Obama, enormous support from the people of the United States.A A Vision for Success in Somalia We are committed to working with Somalis and the international community to help develop indigenous, long term solutions to the countrys ongoing problems. America, as President Obama also said, wants Somalia to succeed.A Success means that Somalis facing drought and famine are helped to survive the current crisis and are given the long-term tools to better withstand future droughts.
Success means that Somalia is free from totalitarian terrorist groups like al Shabaab, which is responsible for many lost and shattered lives not only in Somalia, but in Kenya and Uganda, through its terror attacks and through its policy of banning humanitarian assistance. Success means that Somalis can turn to their government for the basic services that we take for granted in America. It means that humanitarian and development assistance goes where it is needed and not into the pockets of corrupt officials or the armories of warlords and terrorists.
And success means that the Somali people get to decide what form of government and constitution they will have. Poll after poll shows that the Somali people want self-determination, even if they are unclear exactly how that democracy should look. Our role is to support the Somali people as they arrive at these decisions.A The Current Humanitarian CrisisLet me turn first to the current humanitarian crisis, which has been so much in the headlines in recent months.
Nutritional data released by the Food and Agriculture Organization in early September spoke of 4 million people in need of assistance in Somalia alone, with more than three times that number at risk elsewhere in the region.A To address the immediate crisis, the United States has provided over $750 million to meet ongoing and urgent humanitarian needs in the region.
Our dollars and diplomatic leverage are also being used to provide protection and assistance for Somali refugees in Kenya, Ethiopia, and Djibouti.A While America is the largest donor of humanitarian assistance to the Horn of Africa But, we are not alone.
European partners, Turkey, Gulf Cooperation Council countries, China, Japan, and many others have all responded to Somalias urgent need.
Together, we have met nearly 80 percent of the $1 billion UN Consolidated Appeal for Humanitarian Assistance for Somalia, the highest percentage reached of any appeal in the world today.
In addition to aid from governments, there have been significant contributions from private citizens and NGOs from around the world. In many respects, our core humanitarian challenge is not only to continue to mobilize the necessary resources, but also to ensure that all donors and implementing agencies are coordinating their response for maximum efficiency and effect.The areas worst affected by the famine are not coincidentally those where the extremist group al-Shabaab is most influential. Though assistance is beginning to reach these areas, coverage is uneven and continues to be impeded by al-Shabab in many places. We call on al-Shabaab to remove urgently all remaining obstacles to aid delivery in areas where they are present.
Although humanitarian access is far better in areas of Transitional Federal Government presence, we believe this could be further improved through efforts to establish more effective TFG aid-coordination systems and address the problem of small armed bands that control entry to some Internally Displaced Persons (IDP) sites. The TFG should make areas it controls a model of effective aid delivery.A There is also something that you can do. You may be surprised to know that more than 54% of Americans have no idea there is even a crisis in the Horn of Africa region. Today we are asking that 13.3 million people, the same number of people impacted by the crisis, take action to raise awareness for the Horn of Africa.
Dual Track Policy after One YearBeyond the immediate crisis, our primary vehicle for advancing broader U.S. Under Dual Track, our diplomatic engagement and development assistance for Somalia is steadily increasing. These funds support a vast array of programs, across the entire country, that address security, peace and reconciliation, conflict mitigation, good governance, justice, democracy, education, economic growth, private sector competitiveness, health, water sanitation, food security, nutrition, and protection for vulnerable peoples.A Track one of the Dual Track policy reaffirms Americas continuing support for making the Transitional Federal Institutions more effective, more inclusive, and better able to provide services to the Somali people. Track One is consistent with our support for the Transitional Charter and Djibouti Peace Process. Track one also reaffirms our continued support for the African Union Mission in Somalia (AMISOM) peacekeepers who defend those institutions.A The Second Track of Dual Track broadens our engagement with regional and local administrations, civil society groups, and communities across the country that share the same goal of defeating al-Shabaab and bringing peace and stability back to Somalia.
In reality, the Second Track announced last year codified efforts that were already underway to expand outreach to communities and organizations that were creating pockets of stability and improved governance. Key administrations and organizations we engage under Dual Track include Somaliland, Puntland, Galmuduug, Ahlu Sunna wal Jamaa, other local administrations, and civil society groups.A The past year has seen important progress on both tracks of Dual Track. On Track One, the Transitional Federal Government and AMISOM have succeeded in retaking ninety-eight percent of Mogadishu from al-Shabaab. This is a significant accomplishment in the security arena and one that has led to increased humanitarian access in newly liberated parts of the city. Mogadishu has been the scene of the fiercest battles in the country as al Shabaab struggled to keep its grip on the city that remains the economic heart of the country and has historically been its political epicenter as well. While al Shabaab has lost territory and support over the past year, it remains a very dangerous organization within Somalia and our support to the Somali forces and the Ugandan and Burundian troops deployed alongside them in Mogadishu will continue. The United States supports the Somali National forces with stipends, training, and equipment, and has also provided the lion's share of equipment and training for the AMISOM troop-contributing countries ever since their first deployment in 2007.A On the second track, we have increased outreach and support to key regional administrations and local governments across the country that are providing stability and services and countering al-Shabaab.
Somaliland, for example, emerged from a successful presidential transition last year, a process the United States supported with over $700,000 in assistance. Having clearly progressed on democratization, the Somaliland administration has also successfully attracted new investment. That is why the United States more than doubled its assistance to Somaliland under Dual Track, going from about $8 million in 2009 to more than $20 million in 2010. This funds programs focused on local government administration and planning, education, community development initiatives, and economic growth.A We plan to extend the same type of Track Two community development assistance programs to Puntland, Galmuduug, and accessible areas of Gedo Region in the coming months. Even in Mogadishu, our quick impact community-focused projects are channeled through the Benadir Administration in order to reinforce local ownership and keep the projects close to the people.A We know Dual Track also has its critics. Some claim the policy has undercut the influence of the Transitional Federal Government, but this ignores our continued support to both the TFG and AMISOM. There are those who claim Dual Track further Balkanizes Somalia, pointing to opportunists who quickly self-declared newly independent states states that often represent little more than a hastily-posted website in a foreign capital.A The Second Track is in no way an open-ended commitment to assist any regional entity. We are focused on looking for opportunities to help political structures that enjoy real legitimacy with their constituents and have a record of building pockets of stability within Somalia and responding to the people.
We want to help Somalis living in such communities, even while Somalis as a whole decide what sort of relationship they want between their central and regional governments. When it comes to recognizing new African states, America follows the African Union lead -- and the African Union supports a single Somali state.A On both tracks, we will continue to provide training to local authorities and targeted Transitional Federal Institutions to promote credibility and confidence in the peace process. This includes funding activities to support constitutional and democratization processes across the country.
It also includes training, often with the expertise of Somali diaspora like yourselves, to promote government transparency and responsiveness. A great recent example includes a member of the diaspora who returned to work with the TFG.
He identified $1 million dollars in lost assets, funds which belonged to the defunct Somali national airlines that were sitting unused in banks, and restored these assets the national budget.A Road Map Let me turn now to the national political process.
If Somali political leaders want to garner credibility with the Somali, they must capitalize on the improving security environment to make significant progress in both the political and governance realm.A Many Somalis still express a deep skepticism about the Transitional Federal Institutions ability or willingness to govern in a representative, responsive and accountable manner. Much of their frustration comes from the perception that the Transition Federal process begun in 2004, which was supposed to provide the constitutional, electoral and parliamentary foundation for a new Somalia, has become hopelessly stalled. In the eyes of many of their constituents, the political leadership in Mogadishu has become complacent with the status quo, and the benefits it affords those in power, rather than committed to progress that will help the average Somali.A On September 6, however, these Somali leaders created a unique opportunity to change that perception. On that day, Somali leaders from the Transitional Federal Government, the regional administrations of Puntland and Galmuduug, and the Ahlu Sunna Wal Jamaa movement signed the Roadmap for Ending the Transition in Somalia. The terrible suffering of the Somali people, particularly during the current famine, underscores that the signatories must make rapid progress toward representative and effective governance that can meet the basic needs of all Somalis.
We will continue to support the efforts of those who strive to achieve its goals and bring stability back to Somalia.
Equally, we will work with our regional and international partners to hold accountable those Somali officials who obstruct progress.A Final ThoughtsFor all the challenges Somalia continues to face, we have seen positive though still fragile results from the efforts that we and our Somali, African, and international partners have expended. This years humanitarian response has been massive, and now needs follow-through and improved coordination to ensure the necessary effect. In the security arena, momentum has shifted from al-Shabaab to the TFG and AMISOM -- although al-Shabaab still remains dangerously capable of asymmetric attacks. Politically, the Roadmap offers a positive vision for the end of the transition and also the prospect of convergence between the national government and regional entities, but it needs strong direction by Somali political leaders and active regional and international engagement to keep it on track.
He wants the United States to provide more humanitarian support to help stabilize the country. We need an American action immediately, said Issa, who is a village council member in Urbancrest. That includes $175 million to Somalia.A Swan said the transition period for the government must end if the many needs of the Somali people are to be properly addressed. Yesterday, I led a community roundtable in each city, home to the two largest Somali diaspora communities in the United States.
The UN has declared famine in two regions of southern Somalia where humanitarian access has been limited by Al Shabaab. USG is urgently supporting partnersto provide food, health, water and sanitation assistance wherever they can access communities desperate for help.I was also able to listen and learn from this dynamic community.
Somali Americans are a vital lifeline of supportfor their communities and families throughout Somalia. I heard from dozens of community leaders who have mobilized their friends and neighbors to raise money for the drought through car washes, bake sales and fund drives.
A young woman in Minneapolis, choking back tears, described her Facebook page where she is raising money for drought relief and posting stories of families struggling to survive.
As I heard from Jibril Mohamed in Columbus, In 1992 I was a boy who fled the conflict and drought of southern Somalia and did the same long walk to the border that families are doing now. The Somali American community is a critical partner in identifying ways to help save lives. We need urgently to ensure life-saving assistance reaches people now and are committed to doing so.



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