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12.05.2014
Those who have been in internet marketing for a while realize that search engines are constantly changing. One of our biggest focuses on Facebook is helping local car dealers make the most of Facebook. Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation.
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau. Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running. Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it.
Getting feedback and making sure that new elements of a job are working well for those at an organization is the final step. But if you need a break from distractions or a certain thread is getting too many messages, you can mute a conversation.


It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Unlike search where the goal is almost entirely about driving relevant traffic to a website, social media in general and Facebook in particular often see shifts in the goals for each individual strategy and the overarching strategy as a whole. Just in the last month we’ve made adjustments to style, form, and techniques that are in response to the changes. Everyone seems to have an opinion about what to do on social media to be successful and these opinions are often contradictory.
Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. This is a procedure that is designed to be implemented before a major transition is to take place within an organization.
This could involve extra hours for managers at the job to work at making sure everyone is comfortable with the new details of the company. Instead of reverting back to an old system, the new change should be emphasized by those in charge.
Despite this constant state, it’s nothing compared to the changes that happen on Facebook.
Between traffic, branding, communications, and messaging, the major components of Facebook marketing remain the same on the surface but digging a little deeper reveals a need to shift with not only the changes that are constantly happening on the platform itself but also those that are happening within the community and the sentiment of the social media world.


It’s about watching reach (the truly important number in Facebook analytics) and following the sentiment through in a way that can guide future posts. Landing pages, video styles, advertising styles – all of these play important roles as well. It does require attention and a system through which the changes and efforts can be tracked for true ROI. Facebook can be fickle, especially when the organic algorithm itself can punish pages for making the wrong moves, but you shouldn’t be too fearful of making a mistake or taking a step backwards.
Managers may hold meetings with all employees to announce details about a new executive hire or the installation of a new computer system. From a business perspective, the only real winning strategy is to constantly be adjusting the practices, processes, and procedures used to find success.
The benefits of a strong campaign or strategy greatly outweigh the potential negatives associated with mistakes, so by fearless but monitor and adjust accordingly. Anything short of regular monitoring and a willingness to change can result in the wrong results.



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