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29.08.2015
The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars. If an agency gets grabby, insisting they don’t have to hand something over, check the contract.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy.
Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. This item will be sent through the Global Shipping Programme and includes international tracking. By clicking Confirm bid, you are committing to buy this item from the seller if you are the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab.
By clicking 1 Click Bid, you are agreeing to buy this item from the seller if you're the winning bidder. This is a private listing and your identity will not be disclosed to anyone except the seller.
While there's no right or wrong way to blog, great content is the key to blogging success.
If you're in the 4% of people on this planet that are madly in love with your kitchen, then this post isn't for you. Write 'n' Pass is a cooperative learning strategy that gets students responding and writing with partners. One of the sweetest things you can do for a WOMAN are the little things that let her know she's in your heart and on your mind. Here's a quick cheat sheet for how to delight your blog readers with every single post you write. I don’t know why, but they cling to your stuff like the ex who never returns your houseplants.
If the old agency wrote formal reports or audits, they should provide them in digital format. If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture.
If your agency built something for you, created something or managed something, it’s probably yours. Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad.


Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.
No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change.
Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. This item may be a floor model or an item that has been returned to the seller after a period of use.
By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder. Import charges previously quoted are subject to change if you increase you maximum bid amount. I homeschooled my kids through high school, and it was a wonderful experience for my whole family. It includes 17 tips for bloggers, which will help your work be seen by more people -- woohoo!
It also means that the other 96% of us sort of hate your guts, but that's a post for a later date.
Here are some awesome tips to get more clicks to your blog posts, and keep your readers interested in what you have to say. Small people always do that, but the really great make you feel that you too, can become great. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money.
This leads to more sales (or leads), which then translates to bottom-line dollars for the company. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Today I'm coming to the rescue with 50 blog post ideas that you can use to provide your readers with quality content and keep them coming back for more. In this post I tell how homeschooling affected my now-adult kids, share some of the favorite homeschooling posts I've published, and talk about the Top 25 Homeschooling Moms contest (which has links to LOTS of amazing homeschooling moms). For the rest of us, it's time to make some changes and here's a few easily managed ones to give your less-than-cool kitchen a boost for the new year!
Write it in your diary, post it on your refrigerator or carry it in your purse so you can refer to it routinely. Paint a box, print out some pictures to fit in it (mine are all Instagram posts) and then write the date and a memory or comment on the back of each picture. When you are seeing to bring big plans to fruition, it is important with whom you regularly associate. If your agency hands over a spreadsheet, you’re still required to set up new accounts. If someone tries to prevent that, maybe they’re not the right agency for you in the first place. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. I would recommend laminating it so that students can write on it with dry erase markers and do multiple problems on the same template. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. It's a great way to remember all the good times you share, plus you can continually add more. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually.
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description.


Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend.
At the same time, there are only so many "alternative" job titles you can include in your body content. This could take the form of reaching out to someone for a Q&A on your blog (like this Coffee Date with Molly Jaques)A or just highlighting someone in your industry that you admire. Create excitement around your blog and reward your readers for following along with you by hosting a giveaway! While it's easy for all of us to go along with the crowd and do what's popular, there may be some things in your industry that you want to do differently.
Ask someone to guest post about something specific in your industry.A  We never have all the answers and it's fun to get advice from other people that are doing great things in your field. You could even look at it as a networking and marketing opportunity and do a trade - ask someone to guest post on your blog in return for guest posting on theirs.A  12.
Write a review of your blogging platform, the things you like and don't like, and whether or not youA would recommend it.
Write a review of your blogging platform, the things you like and don't like, and whether or not you would recommend it. This post about Squarespace has been one of my most popular posts and I continue to get emailsA and feedback about it! This post about Squarespace has been one of my most popular posts and I continue to get emails and feedback about it!
We all love to learn from the pros and get insider information.A Content like this will be shared over and over again and gain a lot of feedback.
I was a little leery of sharing my Top 10 Design Mistakes to Avoid, but I was pleasantly surprised by the feedback!
It's rare that we run a blog or business completely on our own; there are usually people who work for us or with us to help us keep things running, even if it's just by their encouragement.
I featured my biggest fan and business partner a few months ago, and it's one of my favorite posts to-date. For example, non-designers may not know that using Comic Sans is one of the biggest no-no's in this industry.
If you're an entrepreneur, share the programs you use for project management and accounting. People are always on the lookout for helpful products and tools - share your feedback with them.A  22. Repurpose old blog posts with a roundup.A Chances are that you've spent hours on blog posts that are now buried in your archives. A Beautiful Mess does this at the end of every month to highlight their posts and I did this recently with my Weekly Truth backgrounds. Repurpose an old blog post with a follow-up.A Can you add onto something you've already done?
Repurpose an old blog post with a follow-up. Can you add onto something you've already done?
Write a sequel or a "part 2" to an old blog post and make use out of that content again. Repurpose an old blog post with a revision.A Do you have a post that you wrote a couple years ago that could be revampedA or reused?
An email from an Elle & Company reader regardingA content actually inspired this blog post. If it's something that multiple readers have asked you about, chances are their are more people who would love to know more about it, too. Share some insights on how clients and designers can maintain a great working relationship. This is helpful for current and future clients and it's also helpful for those in your field who are just getting started.
I do this with my Weekly Truth series and it's been a hit (especially on Pinterest!)A  30.
I do this with my Weekly Truth series and it's been a hit (especially on Pinterest!)  30.
People love following along with step-by-step transformations (that's why Young House Love was my favorite blog for so many years!). Are you working on a project for a client, remodeling your home, or training for a marathon? This could take the shape of a "how-to" post or you could pose them as a solution to a particular problem. Not only are graphics and photos more interesting and entertaining, they'reA sharable. Not only are graphics and photos more interesting and entertaining, they're sharable. Even if you aren't able to draw one yourself, compile information on a topic in your field and come up with a creative way to display it. Not only is this feedback helpful for you, but readers like to see who else is following along with you. For example, many people use the term "branding" but designers approach that subject differently depending on who you talk to. I wrote a post on branding after I officially launched my design services this past summer toA approach the subject in my own terms.
I wrote a post on branding after I officially launched my design services this past summer to approach the subject in my own terms. There are a million and ten ways you could approach this, so come up with something original! Create a "through the years" or flashback post.A Is there a tradition or event that you participate in year after year? Many people shy away from sharing the information that has made them successful for fear that it could create competition, but it's had the opposite effect in my experience.
There's something in each one of us that loves learning how to make something that we wouldn't have thought to make before.A  41. Are there things that people assume about your business or trade that aren't accurate? Michaela did this with her readers in our Home Suite Home project when she asked them to vote on which design concepts they liked best. We see this all over the place on blogs, but think of your own creative way to make an inspiration post distinctly your own. Not only is it fun for your readers to follow along with, but you never know if potential customers are following along with you. It could be about your experience with another professional or a clients' experience with you.
I did this in my "That's a Rap" post and although it was totally random, it gave my readers a glimpse of my personality outside of blogging and designing. Do you have any suggestions for no-fluff, content-rich blog posts that I may not have mentioned?



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