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06.09.2015
In what proved to be a very reflective conversation, Education Dive got his thoughts on his legacy, his regrets, and the current issues plaguing the Chicago school system. ARNE DUNCAN: No bill is perfect, but we are very pleased with how that bill turned out in terms of our values. Historically, in terms of reaction to No Child Left Behind—this is an unintended consequence, but it happens — many states dumbed down standards. And now, in the law of the nation, you have to have high standards.
I always thought that there was too much focus on just a single test score in No Child Left Behind. There will be states with imperfections, it shouldn’t hurt teachers to be challenged. You’ve said that some of the reforms you spearheaded need 10-15 years to play out and show results, so is that legacy of reform compatible with ESSA?
The fact that so many states have adopted higher standards is going to be a game changer over time, not overnight. One quick example: We put a huge spotlight on reducing these dropout factories, where basically the majority of kids were failing.
Duncan, seen here at Fern Creek High School in Louisville, KY, visited many of the nation’s schools on bus tours during his tenure. Is there anything you regret not being able to focus on more during your time leading the Department of Education? The second regret is that I desperately wanted to provide financial aid and college scholarships to DREAMERs, undocumented students.
These are all things having to do with Congress, to sort of go back to your original question: That we need Congress to partner with us on early childhood education. What do you think large urban districts can do beyond legislative efforts to address and curb both gun violence, but also the school-to-prison pipeline? Where schools are challenging that and doing more restorative justice and peer juries — and more counselors and emotional and psychological support — you see, again, primarily young men of color doing better. Many districts have actually had very substantial reductions in suspensions and expulsions.
To see someone probably going to jail, who is in a position of leadership and a position of trust, because they abused that trust, it’s just the kids who lose when that happens. I’m actually pretty hopeful here, thanks not to what we did at the Department of Education, but because of what the FCC did. Some states, like New York and California, have seen dramatically different responses to Common Core. Folks can tweak, and they move around the edges, but now you have in the law of the land a requirement for states to have high standards.
And how your implement it is legally important, giving different abilities to implement well. As much as some charter models have seen great success, there have been a plethora of high-profile charter scandals nationwide — particularly in Ohio. The power of the idea behind charters was to have increased autonomy, being free from bureaucracy, to be creative, to have some vision and do things independently. We know that most of our costumers invest a lot of money, time, effort and dedication to produce the highest quality products with tradition and technology. We are committed to persuade our costumers to bottle their products in innovative glass bottles. Since we are very conscious of this reality, we have specialized in new glass bottles design. Personalized Special Bottles: if you find any of the previous bottles of your interest, you can mark or emboss them with your personal signature, name of the company, logo, etc. The project started when we noticed that glass bottles market trends were changing from the standard bottles to the special ones.
The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars. If an agency gets grabby, insisting they don’t have to hand something over, check the contract.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names).
On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog.
We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical.
The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins.
When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.


If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. To give a couple of examples: For the first time ever, the bill incorporates early childhood education. That’s a huge breakthrough that will hopefully help to challenge the past, where it was too easy for politicians to reduce standards.
It comes out of 1955: the focus on equity, the focus on achievement gaps, the focus on dropout rates and dropout factories. Now we’re moving to graduation rates, to long-term outcomes, to giving more flexibility there. They’re not guaranteed successes, but they start to put the nation in a spot — maybe in the ballpark. And despite the billion dollars for early childhood ed, there is still tremendous unmet need around the country.
And we were really hopeful that immigration reform would happen and that would be a part of it. We need Congress to partner with us, to give our department permission to provide financial aid to undocumented students. Just to be very clear, for me, the school-to-prison pipeline is basically what you’re doing for young boys of color. And [they’re] becoming community leaders and helping to contribute to building a positive culture in their schools.
With the ongoing bribery scandal involving recent CEO Barbara Byrd-Bennett and the other issues facing the district, what are your thoughts on the state of Chicago’s schools? And if Mayor Rahm Emanuel asked, would you return to your previous role as CEO?
Hopefully, they’ll find somebody who can stay with it for the long haul and who can build continuity. With the Future Ready Schools and Connected 2.0 initiatives, as well as the FCC’s E-rate program, is enough being done to bridge the tech gap? I’ve said this a lot publicly, but school districts just basically need to stop buying textbooks and start buying digital devices.
We need to start thinking about how we use the scarce resources and in a more strategic way going forward. Should there have been a more uniform, steady rollout plan to keep it from going off the rails in some states? This came out of governors back in the ’90s talking about the need for states to have higher standards. The media likes to focus on the noise, and there is legitimate debate and pushback from the far left and the far right.
What should be done to rein in bad actors in that sphere and mitigate any interests that might play a negative role? The goal is to have more high-performing schools of every form and fashion, including charters. We create these bottles from the costumer?s ideas or thanks to our Engineered Design Exclusive Program EDEP?. This registration allows our costumers to defend their exclusive image from piracy or copy.
I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format. If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture.
If your agency built something for you, created something or managed something, it’s probably yours. Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.
Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
King Jr., is left with a limited amount of time and less influence to make his mark, though Duncan gave him a few words of wisdom on doing so.
Those values that we think are so important, that we fought hard and tried to do it through policy and through our waivers, those things all now are in the law.
To explain it better, you have to work with students, but it’s hard to make an argument that to lower standards somehow helps kids long-term. There’s a shot if people are smart and hold themselves accountable for student learning.
The United States ranks something like 28th relative to other nations that provide access to high-quality pre-K. We all need to be working together to provide opportunity for children, particularly those in Chicago where there simply isn’t enough.
There’s a huge increase in the number of schools that actually have access to high-speed broadband. Most textbooks are pretty much obsolete by the time they show up in the classroom, and all this stuff is expensive and there’s never enough money. In places like Morrisville, NC, they’ve done an amazing job with the same resources, using technology, closing gaps. There’s nothing about a name that tells you anything about quality, about what are the kids actually learning there.
It’s so important for those who are authorizing charters, whether they are states or districts or universities, not to let a thousand flowers bloom, but to have very high quality where you have good authorization and accountability. Since we started 30 years ago, we have been improving our design and manufacturing systems and now we can offer a full-personalized bottle starting from the concept and finishing into the product. Since we started 30 years ago, we have been improving our design and manufacturing systems and now we can offer a full-personalized bottle starting from the concept and finishing into the product. How we lead new trends in glass bottles?
So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame.
Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.


As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company.
How can we help them meet those needs and equip them with the skills to handle their situation? And sadly, not surprisingly, suspensions and expulsions are disproportionately happening to young boys of color. You had two people for 14 years, and now you’ve had five or six over the past seven years. Then good charters will and can grow and prosper, and bad charters who do not improve can be closed down.
If your agency hands over a spreadsheet, you’re still required to set up new accounts.
If someone tries to prevent that, maybe they’re not the right agency for you in the first place. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. It’s controversial sometimes. But who can say that a thousand dropout factories is OK, and that no one cares if that number goes up? Like tens of thousands of additional schools now have the infrastructure to really accelerate the learning curve. This means that you can have an idea and we can show you it in a short time with 3D models (virtual renderizations or prototypes) that will help you to 'see' what you were thinking about. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
But thinking in the long-term, there’s nothing more important we can do for kids than to challenge them to be actually college-ready, not only to graduate high school. 30 years glass bottles market experience. How we do it? Our main aim consists in new models continuous development. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center..
There’s a real opportunity to take the next step, and my goal always had to be get better, faster. They are young leaders who have worked hard, and then we slam shut the door of opportunity right after they leave high school. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. We just totally cut off our nose to spite our face and condemn these talented, committed, smart young people. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. In this case, why they do not think to differentiate them from their competitors? We are committed to persuade our costumers to bottle their products in innovative glass bottles.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. That was a huge battle, and we would not have gotten it in without having (Sen.) Patty Murray (D-WA) be so strong. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend.
At the same time, there are only so many "alternative" job titles you can include in your body content. That's a huge breakthrough that will hopefully help to challenge the past, where it was too easy for politicians to reduce standards.
By definition, if we're talking about three- and four-year-olds, we're not going to see graduation rates for another 11-12 years.
The United States ranks something like 28th relative to other nations that provide access to high-quality pre-K. And we were really hopeful that immigration reform would happen and that would be a part of it.
We just totally cut off our nose to spite our face and condemn these talented, committed, smart young people. To really try to understand what is going on in the child's life, be it at school, in their community, or at home. How can we help them meet those needs and equip them with the skills to handle their situation? Just to be very clear, for me, the school-to-prison pipeline is basically what you're doing for young boys of color. Hopefully, they'll find somebody who can stay with it for the long haul and who can build continuity. With the Future Ready Schools and Connected 2.0 initiatives, as well as the FCC's E-rate program, is enough being done to bridge the tech gap? There's a huge increase in the number of schools that actually have access to high-speed broadband.
Like tens of thousands of additional schools now have the infrastructure to really accelerate the learning curve. I've said this a lot publicly, but school districts just basically need to stop buying textbooks and start buying digital devices. Most textbooks are pretty much obsolete by the time they show up in the classroom, and all this stuff is expensive and there's never enough money. The fact is, in a short amount of time, with our incentives and tremendous leadership and courage from states, we had an absolute breakthrough.
But thinking in the long-term, there's nothing more important we can do for kids than to challenge them to be actually college-ready, not only to graduate high school.
There's nothing magical about the name, whether it's a charter school or traditional neighborhood school or a magnet school.
There's nothing about a name that tells you anything about quality, about what are the kids actually learning there. I've been to amazing charter schools that are literally changing kids' life chances, but I've also gone to the National Charter School Convention and told them that they've got to stop protecting bad charters and close them down.



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