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30.01.2014
People who plan their career years in advance and make efforts to make them happen achieve far more than those who do not have a long-term plan and make their career decisions dictated only by immediate benefits.
This article illustrates my personal career plan in detail in my chosen field of professional interest – marketing, and lists steps I am planning to undertake to progress to my dream job, anticipating possible challenges, analysing alternative progressions and describing preventive actions. My personal development plan is provided in the article along with my SMART objectives describing how I am planning to prepare myself for each step which eventually will lead me to my dream job – marketing executive. Marketing executives promote products, services or ideas by developing marketing strategies and campaigns. Marketing executives have a wide range of responsibilities and it depends mainly on the sector and the size of the company. The main skills required for marketing executives are communication skills, interpersonal skills, problem solving, strategic thinking, creativity, attention to detail and others. After completion of my studies the first job I will be doing is the position of a sales person in a multi-level marketing company such as Discovery Toys, Freelife, Herbalife, Neways or telecom Plus. However, there would be possible challenges such as desire to give up if no sales made for a period of time and coping with limited or no money earned during the initial period of joining the business. Preventive actions for challenges would be to be focusing on my dream job and to be persistent. After working for a multi-level marketing company for about 2 years and gaining confidence and expertise in communicating with people and direct selling, the next step will be joining a marketing research company such as Illuminas, Kantar Group or Mintel. The benefits for me would be to understand deeply market segments, different strategies of marketing research and learning how to work with data. In today’s global marketplace marketing executives have to know about different cultures in detail especially about the factors that trigger their decision to buy a product or service. The possible challenge for career progression at this stage can be the difficulty of finding such a position.
One I have mastered communication and interpersonal skills, obtained work experience in marketing research company as researcher and have been working with people from variety cultures and studying them, the only step from my dream job will be the actual experience of managing people. Possible challenges in that stage can be some difficulties in managing people at initial period due to absence of managing experience. Stage 5: Securing employment in my dream job – Senior Marketing Executive in a global, multinational company. I will land my dream job after eleven years of graduating from school and acquiring all necessary KSAs needed to be successful as marketing executive. Possible challenge I might face as a marketing executive can be in the form of size of the business.


My personal development plan is aimed to equip me with all necessary KSA’a to proceed through all stages of my career stages and to land to my dream job. The existence of a career plan does not guarantee that our career will follow exactly the same direction as we have mapped. Personal development planning is the process of creating an action plan based on awareness, values, reflection, goal-setting and planning for personal development within the context of a career, education, relationship or for self-improvement.
Before deciding which area you want to improve at the moment, be very clear on the results that you want and why you want them. Create a vision for yourself, take the things that you want to be, to do and to have and write down a script of the movie that would like to live, with as many emotions and senses you can involve.
It’s better to be proactive for an individual to assess his interests, strengths, weaknesses and realistically evaluate his options and make relevant plans, rather than being reactive and end up in an employment where the individual’s true potentials are not realised for many different reasons.
The article also describes career planning methodology, marketing field in general and necessary KSAs to be successful in this field. They are closely involved in public relations, planning, research, product development, participating in events and organising them.
The job of a marketing executive includes production of marketing materials, managing the marketing budget, organizing and attending to events, exhibitions etc., evaluating the efficiency of marketing campaigns, conducting market research, and dealing with press and others. Identify what factors are important to individual, build up a picture of priorities priorities in terms of skills, interests and what motivates the individual, recognise what might hold him back and identify how to fill any gaps in experiences.
Gathering appropriate information about the nature of different types of work, the range of employment opportunities, and further study or training opportunities.
Prior to landing to my dream job – senior marketing executive of a global multinational company I have to gain valuable skills and experience that would help me to be successful in that job. Working in a multi-level marketing company means I will be speaking to lots of people every day trying to persuade them to buy products I am selling when they do not want it in the first place. Many multi-level marketing companies operate in a way that you have to build your team and you get a certain percentage of the sales made by your team. Also, to get financial help from my parents during the initial period of joining the company.
Working for a multinational company where I have a chance to cooperate closely with representatives of a wide range of cultures will give me an opportunity to study them closely which will benefit me enormously later when I will become a marketing executive of a large multinational company.
There is a risk that a company can be global and multinational, but the circle of people I deal with in my position could be limited just to several nationalities.
Knowing how to manage and motivate employees to greater performance is also one of the key skills successful senior marketing executive should possess.


The period of securing my dream job – eleven years may not seem ambitious enough, but it is a realistic estimation to realise that plan. However, this fact should not diminish the importance of identifying career plan in writing, because thinking about our next job taking into account our interests, knowledge, skills and abilities will help us to identify positions where our talents will be in their best use and we will enjoy the job itself.
I had to evaluate the choices I have at present and make plans what I want from my career and how to achieve them. One of the clues that I see in very successful people is that they all have a plan to develop themselves in different areas of their life. The Bagua (from Feng Shui) gives us a great start to look at all the different areas of our life. This role is fascinating to me because it provides two job elements which I find exciting: meeting and communicating with people, and seeing the immediate and long-term results of your work. Being realistic, considering the time available, focusing on the priorities set, breaking down large tasks and reviewing plans regularly. These skills are interpersonal skills, communication skills, ability to conduct extensive complex researches, creativity and others. It will help me in two ways: to effectively manage multinational workforce and to target potential clients of different nationalities. In that case alternative progression would be still working for a multinational company as marketing officer, and at the same time to be learning about different cultures, their values and factors influencing their decision making through alternative channels. Preventive action would be to be learning about management well ahead before I reach that stage, that is effective management principles and rules from now.
Customers will not come to me interested in my product, I will have to knock their doors and persuade them that they need the item I am selling.
Once you have that down on paper or on your computer, decide which modality works best for you to learn: books, audio, video or events? Don’t overlook this part this exercise, it is the most powerful tool in your arsenal to create the driving force of your actions: motivation.



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