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08.04.2016
The landscape of the marketplace is in constant flux, and many consumers see their trusted dealerships and businesses as the constants in a sea of change. Protect consumer data. Demonstrate your commitment to maintain privacy when it comes to handling personal information.
Know your customers. Show shoppers you have taken the time to understand their shopping preferences.
Offer quality options and service. By demonstrating your ability to provide what your customers need with regard to convenience, flexibility, and expertise, you will emerge as a leader and an expert in your field. Be honest and upfront with customers. Just as you should let people know when your business is doing something great, you should also own up to it if your business makes a mistake. Be a leader; don’t wait for others to lead the way, but instead forge a path and show people—both customers and other businesses—that you are a trailblazer in the marketplace. Ensure you have knowledgeable employees. While not every employee you hire may be knowledgeable about the business from the start, be sure you have a good training program in place so that your employees become experts at what they do.
Build relationships, and the sales will follow. Whether personal or business, relationships are built on trust. Be a great communicator. Ensure you have easy ways for customers to get in touch with you, whether they are asking questions, lodging complaints, or providing positive feedback. Let your customers help you. Previous customers are a great resource when you are building your reputation and gaining trust for your dealership, so don’t be afraid to ask for feedback and testimonials from those who have had great experiences at your dealership. Produce quality, compelling content. It’s one thing to call yourself the expert in your field, but if you are the one actually offering relevant and interesting content to your customers, you will give yourself and your dealership more credibility.
When you do this, the results you see will be reflected in improved brand reputation, repeat customers, and ultimately, increased sales due to the trust and loyalty your brand has gained.
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Research shows that nearly 80% of sales for small businesses, such as restaurants, come from within a three-mile radius.
With that in mind, are you directing 80% of your marketing efforts towards that critical 3-mile radius? The mass marketing myth that the more people you reach, the more business you will attract just does not work for local businesses.


While you can’t control the number of guests who arrive and fill up your location, you can control how full the room looks and how comfortable the guests feel. It will take a willingness to re-arrange  your seating, the wisdom to change service policies and the ability to reconfigure your layout based on volume of business, but it will be worth it. As the owner of a local, small business you have fewer resources at your disposal than a large corporation. If those expectations are met, a sort of unspoken contract has been fulfilled between the customer and restaurant.
For many local businesses, there is a big opportunity to increase revenue through sales briefings before each shift. You can quickly discuss any specials, discounts or promotions going on that your team can use to increase sales. The better prepared your staff is to explain and promote your products, the more you will sell.
New products offer the greatest potential for increasing foot traffic to your location, but you must know which type of products your customers will love before going full steam ahead. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. It takes time, diligence, and patience to achieve the level of brand confidence your consumers seek in the marketplace. It is important to strike the right balance between changing with the marketplace and providing consumer assurance, so that your business is able to continue to thrive and build consumer trust.
Especially now, in an age when information theft and fraud are abundant, it is essential that shoppers recognize your dedication to protecting their valuable personal and financial information; your concern will go far in gaining their trust. Without a firm grasp on your market and consumer behavior, you will find it difficult to meet the needs of shoppers who come to you to make a purchase. Provide unparalleled service and offer guarantees on your work, and soon customers will recognize your business as a trusted provider that stands behind the services it offers.
Being forthright is always the best way to handle things, and consumers will view you as trustworthy when you simply apologize and move forward if mistakes are made. Your forward thinking and vision will place you in the category of trusted businesses among consumers. Their confidence and knowledge will be noticed by consumers and will drive consumer trust in your dealership.
So while it is necessary to make sales to keep your business running, focus on the relationship factor, and the sales will come.
Everything your customers have to say is something you need to hear, so be sure to have a presence online, post your contact information on your website, and make it easy for people to get in touch with you.


Share their positive experiences with potential new customers as a way of creating confidence in your brand. Position yourself as a trusted source by providing information about your dealership, online articles, tutorials, infographics, and more to meet your customers’ needs and help inform them. With so many choices in the marketplace, it’s important to note that shoppers won’t stay with a dealership that doesn’t gain their trust, and for this reason it is absolutely imperative to make them feel valued from the very first point of contact.
It doesn’t matter wether you are an independent business or part of a major chain, the results are the same. The battle for the heart, mind (and pocketbook) of the local patron must be won block-by-block through friendly neighborhood marketing. People enjoy a cozy, intimate atmosphere where they feel welcome and where others are also congregating. You can also discuss the many benefits of your more expensively priced items to help your team upsell when talking with customers.
Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. There are several factors at play when dealing with the issue of consumer trust-building, and companies must focus on many things at once in order to continuously strengthen the bond they are building with customers. By being transparent, communicative, and collaborative, you will be able to grow and innovate at the same time you reaffirm your commitment to your customers. Getting to know your target consumers means getting to know not only what they are looking for in products and services, but also what they are looking for in a business relationship. Let your customers (and potential customers) know their importance and offer value-added extras like workshops, car-care clinics, or even online tutorials in order to solidify relationships.
This time you will probably expect a china plate, tablecloth, glassware, metal flatware and personal table service. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. You’ll likely eat your food with disposable utensils in an environment dominated by plastic. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to their preferred brands?



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