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Less than one day short of its December 1st deadline, Reddit has topped 200,000 registrants for its 2014 Secret Santa gift exchange.
As Venture Beat points out, Reddit's real motivation behind trying to get more gift-givers to sign up probably has more to do with attracting advertising revenue, although the new world record is certainly nice as well.
This means additional traffic generated across Reddit's pages, as well as over 200,000 people specifically searching with the intent to buy something. That being said, it isn't like the massive-scale gift exchange is all about secret, financial-driven motives. The Reddit Secret Santa gift exchange, which is on its fourth year, has had thousands of users on the online community platform participate in giving out gifts to each other.
For this year, Gates was the Secret Santa of Cali, a 25-year-old woman that had the Reddit username Calid7.
Cali listed a helmet of Loki, the villain from the Marvel Universe and Thor's brother, as a "pie in the sky wish," and Gates was able to send her one. In addition to the Loki helmet, Gates sent Cali a coffee table book that contained pictures taken in Africa, which is a place that Cali said is somewhere that she really wants to go to. This is the second year in a row that Bill Gates participated in the Reddit Secret Santa gift exchange. The Reddit user that Gates became the Secret Santa for was Rachel, who had the username NY1227.
Also included in the gifts of Gates was a $500 donation to Heifer International, which provides families with their own cow to provide them with dairy products and to be a source of income.
Gates also sent Rachel a National Geographic book entitled Journeys of a Lifetime: 500 of the World's Greatest Trips. Lastly, Gates also sent Rachel a picture of him holding the stuffed cow toy and his note, to confirm that it really was the Microsoft co-founder that sent her the gifts.
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For the last four years, thousands of Redditors have participated inA a Reddit Secret SantaA gift exchange.

Cali writes that the donation made her glow: "IA can't even begin to describe how incredible it makes me feel knowing that he made this donation in my name!
The inscription in the book Gates got Cali reads, "Melinda and I have been to Africa many times and loved it. However, RedditGifts did an excellent job of spamming my email in order to convince me to join in the festivities. The second goodie that I got from my secret santa is the Doctor Who 50th Anniversary Collectors Edition Yahtzee game!
This is well over double the 85,000+ users who signed up last year, and even better, it means Reddit has broken its own Guinness World Record. As the description of the rules state, the general idea of the gift exchange is that you're randomly paired with another Reddit user, and have to scan through their posting history on the social site in order to find something to match their interests.
It's a safe bet that Reddit will use those two metrics for selling native ad space on the site to advertising firms. Members of the Reddit community are said to enjoy going after new world records, and everyone enjoys the holiday spirit of gift-giving. For this year, a total of 212,894 users participated, with one of these users being Microsoft co-founder Bill Gates. Unfortunately, Cali wrote, the horns of the helmet were cracked when she got the item, but she did add that she would be able to think of how to fix the damage. Gates even wrote a message on the book, saying that he hopes Cali does get a chance to visit Africa. I always donate what I can for charities, which is never much cause money is always extremely tight, it really makes me glow!" Cali said about the donation made by Gates. Gates sent her a stuffed cow toy, along with a card that revealed who Rachel's Secret Santa was. Here's the Real Reason WhyThese illustrations of Reddit's misspelled movie titles are amazingReddit gets bitten by crowdfunding bug: Will redditmade be successful? I was super hesitant to take part because in the past, I’ve been left giftless by both my secret santa and rematch (it was the Sailor Moon exchange for anyone whose curious).
They ended up getting me right at the last hour before sign ups closed… And boy am I happy that I participated!!!

It really is tough finding any sort of geek related shirt that has a nice cut as well as print. An additional benefit is that the Secret Santa campaign tends to attract new users each year, who in turn stick around on the site over the long-term. Reddit doesn't have to stretch is resources beyond operational costs and promotion, and in turn the site improves its image gives users the opportunity to have some real-world fun.
We value your privacy and we will never sell or distribute your email or personal data to third party advertisers. Can’t wait to open the present, though part of me wants to keep it in the box since I really really like Doctor Who.
I grew up listening to the soundtracks during car rides with my dad, and remember watching the episodes on VHS over and over. It’s such an excellent way to spend time with friends and family, as opposed to clubbing and what not.
It’s definitely something that I feel links me and my much older siblings together, which makes me happy. My Secret Santa gift was waiting for me at home for just under a week, as I couldn 't get home to pick it up! And today one of our office mates (a catering company) got Mexican food catered and offered it to everyone.
A Southern California city councilman was charged with sexually assaulting seven women when he was a high-ranking county executive in what prosecutors said Tuesday was an abuse of power and public trust. If you decide to seek the path of expanded awareness, you will find the secret to experiencing happiness and peace at the same time.

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