Secret world recipe patterns,the secret law of attraction full movie in english youtube,the secrets of arcelia island review,the secret world of unicorns 07 - Step 2

23.12.2013
Beat the eggs, sugars and vanilla together in an electric mixer on high speed for 30 seconds. Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Muhtar Kent, the company's chief executive officer, shows the box containing the recipe, before it's placed inside the multi-million vault. Coca-Cola is dominant in the world beverage market and has huge sponsorship deals -- like its decades-long partnership with FIFA. Coca-Cola's marketing relies heavily on the mystery surrounding the formula invented by a Civil War veteran and morphine addict John Pemberton in 1886. London (CNN) -- Coca-Cola -- the world's ubiquitous brown fizzy drink -- is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry. The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent. Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% -- led by Coca-Cola. Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. Coca-Cola's "secret recipe" story -- on which it has centered advertising campaigns and built into its corporate museum --- reaches back nearly a century. The formula was finally committed to paper when a group of investors led by Ernest Woodruff took out a loan to purchase the company in 1919. Since the 1920s, the document sat locked in a bank in Atlanta, until Coca-Cola decided to emphasize the secret in its marketing strategy. Coca-Cola has always claimed only two senior executives know the formula at any given time, although they have never revealed names or positions. The vault, like one straight from a film, has a palm scanner, a numerical code pad and massive steel door.


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Pictured here is a Coca-Cola stall at Wembley Stadium during the 1948 Olympic Games in London.
According to the multi-national's website, the original recipe was only written down in 1919, more than half a century after a reported morphine addict and pharmacist John Pemberton invented the drink in 1886.


86 years later, Coca-Cola moved the recipe into a purpose-built vault within the World of Coca-Cola, the company's museum in Atlanta. But according to an advertising campaign based around the recipe, they can't travel on the same plane.
And inside that, a metal case containing what its owners call "the most guarded trade secret in the world." A piece of paper with, according to Coca-Cola, a recipe inside. And once the patent expired, anyone would be able to use that recipe to produce a generic version of the world famous drink.
Consumers are more likely to try to find out the recipe," Voyer says, adding it creates a legend around Coca Cola's flagship drink. Their authors usually claim to have cracked the original recipe by getting hold of antique documents.
I think that both of the Coca-Cola formulas in my book are the 'real thing,' versions of the original formula for Coca-Cola," he says.
Pendergrast reiterates a tale told in his book, in which he speaks to a Coca-Cola spokesperson who points out that even if its competitors got hold of the formula, they wouldn't be able to compete.
Pictured here is a 1915 advertisement warning Coca-Cola drinkers about its "pirate" competitors. Before the Cocaa€‘Cola Santa was even created, St Nick had appeared in numerous illustrations and written descriptions wearing a scarlet coat.
And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.



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