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Beat the eggs, sugars and vanilla together in an electric mixer on high speed for 30 seconds. Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Muhtar Kent, the company's chief executive officer, shows the box containing the recipe, before it's placed inside the multi-million vault. Coca-Cola is dominant in the world beverage market and has huge sponsorship deals -- like its decades-long partnership with FIFA. Coca-Cola's marketing relies heavily on the mystery surrounding the formula invented by a Civil War veteran and morphine addict John Pemberton in 1886. London (CNN) -- Coca-Cola -- the world's ubiquitous brown fizzy drink -- is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called "secret recipe" as key to its resilience in a struggling industry. The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced "ongoing global macroeconomic challenges," according to its chief executive Muhtar Kent. Volume grew 2% for the year, which it said was "below our expectations and long-term growth target," with sparkling beverages recording a slight increase of 1% -- led by Coca-Cola. Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. Coca-Cola's "secret recipe" story -- on which it has centered advertising campaigns and built into its corporate museum --- reaches back nearly a century. The formula was finally committed to paper when a group of investors led by Ernest Woodruff took out a loan to purchase the company in 1919. Since the 1920s, the document sat locked in a bank in Atlanta, until Coca-Cola decided to emphasize the secret in its marketing strategy. Coca-Cola has always claimed only two senior executives know the formula at any given time, although they have never revealed names or positions. The vault, like one straight from a film, has a palm scanner, a numerical code pad and massive steel door.

Europe's deteriorating relationship with Russia has hit the region's growth, even before new food sanctions begin to bite. With cyberattacks on the rise and here to stay, it's a modern-day challenge for people and businesses to get smarter about preventing them. Airstrikes, rebels seizing control of oil fields, plus a severe refugee crisis are a recipe for market panic.
Evidence points to pro-Russian separatists as perpetrators of the attack and Vladimir Putin is facing uncomfortable questions, David Clark writes.
The biggest Ebola outbreak in history is taking its toll in Western Africa, hitting some of West Africa's most vulnerable economies. Macau has overtaken Switzerland in the wealth stakes, being named the world's fourth richest territory by the World Bank. Saudi Arabian Bateel brand is best known for its delectable dates but it now has more than a dozen cafes and a new bakery in the works.
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Sandwiched in between Iraq and Syria, Jordan's destiny seems to be one of a constant struggle for survival. Exotic animals are becoming a profitable business opportunity for Nicaraguan entrepreneurs. Pin Secret Recipe a€“ The Best Cake Shop In World Wandering Gourmet cake picture to pinterest. Repeat this process like you would a pie or a pizza… do your best to make 16 sections (8 cuts).
Pictured here is a Coca-Cola stall at Wembley Stadium during the 1948 Olympic Games in London.
According to the multi-national's website, the original recipe was only written down in 1919, more than half a century after a reported morphine addict and pharmacist John Pemberton invented the drink in 1886.

86 years later, Coca-Cola moved the recipe into a purpose-built vault within the World of Coca-Cola, the company's museum in Atlanta. But according to an advertising campaign based around the recipe, they can't travel on the same plane.
And inside that, a metal case containing what its owners call "the most guarded trade secret in the world." A piece of paper with, according to Coca-Cola, a recipe inside. And once the patent expired, anyone would be able to use that recipe to produce a generic version of the world famous drink.
Consumers are more likely to try to find out the recipe," Voyer says, adding it creates a legend around Coca Cola's flagship drink. Their authors usually claim to have cracked the original recipe by getting hold of antique documents.
I think that both of the Coca-Cola formulas in my book are the 'real thing,' versions of the original formula for Coca-Cola," he says.
Pendergrast reiterates a tale told in his book, in which he speaks to a Coca-Cola spokesperson who points out that even if its competitors got hold of the formula, they wouldn't be able to compete.
Pictured here is a 1915 advertisement warning Coca-Cola drinkers about its "pirate" competitors. Before the Cocaa€‘Cola Santa was even created, St Nick had appeared in numerous illustrations and written descriptions wearing a scarlet coat.
And while its primary competitor, PepsiCo, depends on its snack business to buoy the declining soda sales, Coke announced further investment into its marketing.

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