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30.07.2014
The Money Secret by Rob Parsons could be described as a book about debt and how to get out of it - but that would be doing it a disservice. As a result the book is disarming in its ability to cut through the financial piffle that bombards us daily.
Exquisite illustrations and superbly simple yet witty and humorous stories that Lydia shares with Amy add weight to the serious points the book is making.
The newly launched Kingdom Bank is acutely aware of the misgivings in the banking system that has become so mechanistic and dehumanised. Lying at this new bank's core are fundamental faith-based concepts that celebrate the excellence of a values-based banking service designed to uphold what is eminently sound and sensible. It's more than just responsibly recycling Christian money into Church and Charity plans and projects.
Colin Emmett, May 2005Colin Emmett is CEO of Kingdom Bank, bringing Christian principles to the world of finance.From a review previously published in Faith4Life magazine, reused here by kind permission.
Victoria's Secret is known for its racy marketing, but some parents are saying the company went too far with its line geared toward teens and 'tweens. Seamlessly woven into the narrative are endless enlightening (and sometimes frightening!) facts and figures — a positive gold mine, in fact.
Like the story of "Stupid Alice", the poor woman who could only work in cash and used labelled eggcups each week to sort out her bills. Lydia explains to Amy, "When people deal with their bank many of them think it is still the same institution it always used to be.


Birthed from a fundamental Christian charity, Kingdom Bank seeks to redress the issues of financial integrity for the evangelical UK Christian — and ultimately to impact the financial market place. Kingdom Bank wants to give real and tangible added value benefits to customers, where people like Amy can be helped fairly and sensitively out of debt, without it costing them "an arm and a leg".
Market indices are shown in real time, except for the DJIA, which is delayed by two minutes.
These music artists have all been created into animated versions of themselves and they all play their own voices for the characters. Gravatars are little icons that appear next to your name and message in the comments section above. As invisible onlookers they drop into the lives of all kinds of people, rich and poor, who are struggling with financial worries. For example, did you know that Dee Hock, the man who invented the Visa card, vowed never to be more in debt than he had cash in the bank?
She ended up showing her system to the local professionals when they got into a mess with their finances! If you say the word 'bank' to most people, the associations are of stability and integrity — we think of banks as part of the 'system', almost like the police or the local town hall.
The Kingdom Bank aspires to greatness - to be a distinctive financial Christian provider where savers and borrowers are treated with courtesy and respect. And where, with wise counselling and support from Christian debt agencies, they can regain their self-esteem, self worth and have their credit record re-established.


Finally, after numerous meetings with Lydia she reaches her goal and discovers The Money Secret. Or the story of the Alien and the Earthling which shows just how foolish and blinkered we humans can be when it comes to money. The latter normally pay off the balance at the end of the month, where the former only make minimum payments, often pay late or even miss payments completely but they do make it easy for the company to make healthy profits. The Alien's observation and subsequent comments while hovering above the M25 motorway are hilarious yet so pertinent they'll make you cringe.
Another of the book's insightful observations is that "Retail Therapy is the equivalent of a throat lozenge when what we need is ointment for the soul" — very thought provoking. We just forgot it." Rob Parsons definitely jolts our memory with his devastatingly clever format and delivery. The narrative tool works brilliantly and you always feel you are reading a story not a finance manual. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc.



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