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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Watching your product come to life through public support after pouring blood, sweat and tears into it is every entrepreneur's biggest dream. But just because Kickstarter has made it easier for you to raise awareness about a product doesn't mean that your campaign will be successfully funded.
We spoke with some online entrepreneurs who found success on Kickstarter about what small businesses need to know before launching a campaign — and what they wish they would've known before launching their own. Whether it's music, film, product design or other areas of entrepreneurship, these success stories could prove valuable for anyone thinking about launching a Kickstarter. Filmmaker Shaun Seneviratne found success on Kickstarter just two weeks before he started shooting How Will We Cross the Seas?, his short film project. Musician Simon Joyner set a goal of $6,000 for his double album, Ghosts, to cover recording, mixing and manufacturing expenses.
Dave Petrillo asked for $9,500 for his product Coffee Joulies, a stone-shaped object that helps maintain your drink's temperature.

Jared Brickman pledged a $5,000 goal for his music project, One Hello World, a series of anonymous voicemails set to personal composition. Game designer Jason Rohrer created two-player strategy game Diamond Trust of London for Nintendo DS. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
Kickstarter has become famous for making that a reality, serving as the birthplace of many now-thriving small businesses.
In fact, just assuming your product will be a hit with consumers and not taking intiatives before, during and after the project launch is a sure-fire way to fail.
Seneviratne set a small goal of $1,300 based on his budget and the $1,500 he'd be putting in himself. He received $5,405 in funding and the website expanded, featuring some of the hundreds of voicemails received daily.

The game was finished and approved by Nintendo, but Rohrer faced a manufacturing minimum with the company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Petrillo is now president of the Coffee Joulies company and is currently teaching classes on Skillshare.
Roher decided to put the game on Kickstarter to see how many would respond, asking for $78,715; the project was fully funded.

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