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15.08.2015
But in Canada, retail veterans are more curious about whether Columbus, Ohio-based Limited’s end game is to wind down the once-thriving Canadian banner in favour of its former-U.S. They foresee a time when La Senza, the Montreal-born brand and Canada’s biggest lingerie chain, may exist only outside of this country as a franchise. Victoria’s Secret is very sophisticated and the productivity is higher, so why not decrease expenses and streamline the message? But in Canada La Senza now has fewer than half the stores it had when Limited bought it six years ago, yet has seen its annual sales at stores open for more than a year decline since 2008. La Senza was acquired by Limited in early 2007, several months after an infamous “bra-suit,” in which the latter sued the former for allegedly copying a Victoria’s Secret bra. At the time, Limited said it intended to keep the chains separate in Canada, targeting younger shoppers at La Senza and using Victoria’s Secret as a more exclusive brand with higher prices. It is easier and less expensive to operate fewer brands in an overlapping retail category, she added.
With the Best Buy acquisition of Future Shop being one notable exception, it is the fate of most Canadian retailers acquired by U.S.
Executives also tried to court two different demographics, bringing La Senza’s positioning and assortment down in age, he said, and when you do that you can confuse or alienate your traditional customers.


Such shifts seem to be a market inevitability within national acquisitions as well, as the acquired retail brands slowly adopt the look and personality of the owner. But despite its troubles, La Senza clearly has some traction among consumers — it has a whopping 848,801 Facebook fans, a very large base for a born-in-Canada brand.
Victoria’s Secret Canada has some excellent promotional codes available for a limited time! Click here to shop at Victoria’s Secret Canada and take advantage of these current promotional codes, deals and sales. Smart Canucks is Canada's first Canadian shopping deals blog and has been operating since 2006! Get your daily fix of the hottest celebrity photos on red carpet, in bikini, on vacation and fashion photos from the red carpet, awards shows, events and more.
While in Alberta I got some great deals, even better since my friend is the manager at PINK!  She emailed me to let me know that PINK is having a storewide clearance sale with items starting at $2.99!
La Senza has 346 outlets in 30 countries around the world, an international expansion move the 23-year-old lingerie maker made in its heyday. It closed down the deteriorating tween clothing chain La Senza Girl, narrowed La Senza’s assortment to emphasize lingerie, and, as sales declined, Limited moved design operations from Dorval, Que.


When American Eagle bought womenswear chain Braemar and Thrity’s from Dylex in 2000, the U.S. With less of a focus on denim, the concept had the same target consumer as Thrifty’s but had no brand recognition in Canada, and it was eventually acquired by the private Canadian company YM Inc.
This reward card could be worth $10, $50, $100 or $500 off your purchase between March 31st and April 29th 2014. REally silly question time – the SPC card; what is this and who can get one and is it city-specific? So I went back on Tuesday for their big “semi annual clearance” and they actually raised the prices of alot of the items that were already on sale before!
I also went early (11am) in hopes of getting the free sunglasses and they were sold out of them!



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