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15.12.2014
American lingerie brand Victoria’s Secret has opened its first UK airport Beauty and Accessories store at London Stansted, providing passengers with access to luxury beauty and body care products, fragrances and make up kits. The duty free store is located in the international departure lounge and also offers an exclusive collection of chic branded accessories, including cosmetic cases, bags, wallets, passport covers and phone cases, as well as a range of must-have underwear.
Victoria's Secret Beauty and Accessories opened on 24 January 2013 and is available to departing passengers. Click here for listings and information on leading suppliers covering all aspects of the passenger terminal industry. NEW DIGITAL EDITION: From the publishers of Passenger Terminal World, the only magazine dedicated to railway terminal and station design and technologies.
KLM's service robot Spencer completes trials at Schiphol AirportSpencer, a passenger assistance robot developed by Dutch airline KLM, has completed a series of trials at Amsterdam Airport Schiphol in the Netherlands.
JCDecaux unveils VR videos of London HeathrowAdvertising firm JCDecaux has partnered with virtual reality (VR) specialists Visualise to create four 360A? immersive videos of Terminals 2 and 5 at London Heathrow Airport in the UK. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. On the other hand, the fact that a Newcastle shop would be only the sixth Victoria’s Secret in the UK, following its entry to the British market last year, makes it rather more worthy of celebration than is currently the case. Next to Bose, the inclusion of the upmarket fashion brand Hugo Boss is less of a surprise, given that the retailer’s requirement for space in Newcastle is well known following its efforts to bag the nearby unit that eventually went to The North Face.
Finally, the corner unit at the junction of Blackett Street and Northumberland Street shows what appears to be a jeweller’s, but the absence of any signage suggests that this too is just indicative.
Newcastle is a fabulous City let down by it’s lack of decent shops, not all of us like shopping at Primark. Victorias Secret are taking a pretty prime unit at Meadowhall – noticed the hoarding up for it yesterday.
I like everything about this design with the very strong exception of the Monument entrance. About this blogSoult's Retail View is a blog by me, Graham Soult, taking a wide-ranging look at the UK retail industry. After all the anticipation, Victoria Secret’s London flagship store finally opened this week. The newly-arrived brand are already to face competition in London as ex-Angel Rosie Huntingdon-Whiteley launched her “Rosie for Autograph” range for M&S just a day after the US retailers opened on Bond Street.
The 40,386ft2 boutique on Bond Street boasts a glossy pink interior, offering three floors of sexy and affordable lingerie.
On the fourth floor, an invite-only VIP suite offers high-profile shoppers the luxury of a makeshift library, where they can be presented with the brand’s latest collections.


Despite the huge hype surrounding the launch, no Angels were present at the opening of the store – sorry boys!
The initiative was conceived by KLM to help reduce costs associated with passengers missing connecting flights but may be developed in future to carry luggage and speak with passengers. In turn, it was slow to then confirm the Jamie’s Italian letting, even when the licensing application ensured that it was common knowledge. Though its North American business features over 1,000 stores and generates an annual turnover of more than $6 billion, Victoria’s Secret only has three London stores so far (at Westfield Stratford City, Bond Street and Stansted Airport), plus two more due to open this year at Trinity Leeds and the Trafford Centre in Manchester. Again, however, this is the first time that Hugo Boss has been officially mentioned in relation to Monument Mall. By punching through the wall like that they’ve undone nearly all the effort that was made to make this building blend in with its surroundings. Following the recent opening of the smaller Westfield Stratford store, the long-awaited Mayfair launch of the American lingerie giant opened its doors on 29th August. In addition, another sexy lingerie brand, Agent Provocateur, has also announced the opening of a flagship just off Bond Street to launch in time for Christmas. Although there are plenty of signature pink stripes, the decor has a distinctly British twist – carved wooden fixtures, large paintings and giant glass chandeliers. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. Before that, Tyneside shoppers will seemingly be able to check out the new Hugo Boss menswear shop that the company website claims is opening at Metrocentre later this month, taking the former Cecil Gee premises at 79-81 Cameron Walk – Metrocentre tell me they know nothing about it, however. Having a Boss and Armani Exchange is heading in the right direction but there is still a long way to go yet. It works fine in the 30s facade on Northumberland Street, but it’s destroyed the whole flow and design of the building under the main dome.
The launch was first announced over a year ago and was originally set to open in time for the Olympics alongside the Westfield store, but was postponed until now.
It’s a shame because every other aspect of the new mall will be a big improvement on the hotch-potch before. The shop floor features plenty of the typically feathered and winged costumes from the 2011 Victoria’s Secret Fashion Show, the much-hyped annual televised catwalk show.
Despite the on-going global economic recession, Victoria’s Secret is continuing with its growth strategy. Looking at the UK as the next destination in Victoria’s Secret global expansion strategy, London is posed to be a key market. As a shopping destination with name-brands dominating the high-street, London is a prime location.


In the process there is emphasis on focusing on the customer, and our primary research seeks to identify customer needs, and how Victoria’s Secret can offer a differentiated brand to the UK intimate apparel industry. After taking a look at the UK market and competitors in the intimate apparel industry, the short and long term objectives of a proposed marketing strategy will be addressed.
The strategy aims to take a US-based company and transfer it to a different market and create brand awareness and build brand equity in the UK market.
Victoria’s Secret has built a loyal customer base in the US, and accomplishing this in the UK is discussed in the advertising strategy and SWOT Analysis. In the final part of the paper, a UK launch is proposed, and a Bond Street flagship store introduced in London. In conclusion recommendations are given to justify whether the UK is a suitable market to introduce Victoria’s Secret. La Senza branded products are sold both at Victoria’s Secret stores, as well as 250 stand-alone stores in Canada. Under the parent company of Limited Brands include other well-known beauty and home-accessories brands such as Bath and Body Works, White Barn Candle Company, and C.O. Product offerings including bras, panties, hosiery, swimwear, loungewear, and more are sold under the Victoria's Secret brand and grouped in collections such as Dream Angels and Very Sexy. Many of Victoria's Secret stores also sell beauty products under Victoria’s Secret Beauty. The recent global financial crisis and decline in consumer confidence have softened the intended aggressive growth strategy of stores to capture higher global market share in the intimate apparel industry. To appeal to younger women and the collegiate market, Victoria’s Secret launched Pink in 2004.
Also, in partnership with Collegiate Licensing Co., Pink in June 2008 launched a line of collegiate co-branded merchandise (featuring the name of 33 universities on a selection of signature products). We were slightly concerned it might be hard to flag down individuals to spend a few moments discussing personal preferences on a somewhat sensitive subject—intimate apparel. Luckily we found several takers (although many declined) to speak to us regarding the current intimate apparel industry offerings in the UK, and personal needs.



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